With all the buzz about ChatGPT and AI, it’s easy to get swept up and forget about the fundamentals of digital marketing for lawyers. This discussion will focus on practical strategies for helping lawyers monitor and manage their digital profiles.
LEARNING OUTCOMES
- How to practically handle negative online reviews.
- How to make the case to lawyers for maintaining a LinkedIn presence.
- How to help lawyers cultivate good digital marketing practices.
- How to create tasteful communications about rankings, recognitions, and awards.
SPEAKERS
- Candice Ball, Manager, Marketing & Communications, Fillmore Riley LLP
- Amrita Kochhar, Director, Marketing & Technology, Bennett Jones LLP
COST
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LMA Members: Complimentary!
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Prospective LMA Members: $35