Beyond the Buy: Why Your Tech Implementation Needs a Rulebook

Date: May 20th
Time: noon CT
Sponsored by: RubyLaw and LMA

We are delighted to invite legal marketers, business developers, and colleagues across the legal industry to join RubyLaw and the LMA for a webinar about Data Governance, Workflows, and Accountability as Drivers of Targeted Client Engagement. During the program, RubyLaw's CEO, Scott Rubenstein, will go beyond this year's Legal Marketing Technology Ecosystem Study and hear insider perspectives from special guests, Rachel Shields Williams of Sidley, Julie Chodos of Axinn, and Jacqueline Madarang of Bracewell, to discuss this year's insights.

Since 2018, the RubyLaw team has studied the systems and tools employed by legal marketers, i.e., the legal marketing technology ecosystem, compiling a blueprint (pictured) to map the most prevalent ones in use. RubyLaw is the legal sector's leading Content Management System, a solution that powers websites, automates proposal and pitch documents, manages experience content, and much more. Our study helps us better serve our clients and evolve our platform, while also educating the sector on emerging trends shaping and influencing the profession of legal marketing.


For the fourth consecutive year, we have partnered with the Legal Marketing Association (LMA) to expand our reach and impact. This collaboration has proven successful, as the 2025 edition was more inclusive than ever before, particularly for smaller firms and all firms seeking to leverage AI.

Register today!


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