Domains: Communications, Client Services
Behind every impactful creative, technical or business development project is a well-crafted brief. Tailored for law firm marketers, this practical and insightful session explores the briefing process as a strategic tool—not just a project kickoff. Attendees will learn how to structure an effective brief that aligns internal stakeholders, guides agency partners, and delivers clarity from the outset. The session breaks down the essential components of a brief and offers a proven framework to avoid common pitfalls that can derail timelines, budgets, and expectations.
Designed to support marketers navigating complex internal structures and high-stakes deliverables, this session will help elevate briefing from a routine task to a strategic discipline that drives results.
Learning Outcomes:
- Discuss the strategic value of a brief and how it supports alignment, efficiency, and stronger outcomes in legal marketing initiatives.
- Identify the essential components of an effective brief—from defining objectives and audiences to setting tone, timeline, and deliverables.
- Navigate the internal dynamics of law firms to secure stakeholder input, manage expectations, and maintain clarity throughout any project.
Presenters:Julie Chodos, Chief Marketing & Business Development Officer, Axinn
Christie Cáceres, Chief Business Development and Marketing Officer, Sheppard Mullin
Kevin Iredell, Chief Marketing and Business Development Officer, Hughes Hubbard
Duncan Shaw, Chief Creative Officer, Living Group
Price:
Member Price: $79
Prospective Member Price: $99