Southwest - Virtual: BD Summer Boot Camp - Session 3
RFP’s 101: Pitching to Win
Wednesday, August 13 | 11 a.m. - Noon CT
Whether new to legal marketing or looking to enhance your current approach to RFPs, this boot camp provides actionable insights to increase your win rate and maximize business development opportunities. Join us to transform your pitching strategy from merely responsive to strategically competitive. Participants will explore the different types of RFPs; whether you are from a small firm or big law, you will leave with a better understanding of the RFP process and develop practical skills to craft responses that truly resonate with decision-makers.
What attendees will learn:
- When and why legal departments issues RFPs
- What decision-makers value and look for in RFP responses and pitches
- Best practices and obstacles to avoid when responding to RFPs
- How to craft a winning value proposition that sells your firm’s competitive advantages
- The latest technology impacting RFPs
- Tracking and capturing performance data and converting it into an analysis for firm management
Speaker:
Matthew Prinn is an executive with nearly 25 years of experience in the legal industry who runs a consulting practice focused on RFPs. He has experience in all aspects of legal marketing, pricing, procurement, and operations. Mr. Prinn's consulting practice involves working with law firms to install or enhance their RFP response process, and he works with legal departments to assist them in using the RFP process as a tool to create a preferred panel of law firms or select a law firm for specific matters. He is a thought leader in the legal market who frequently publishes articles and speaks at conferences and webinars on the latest trends related to RFPs in the legal industry.
Location:
Virtual - A zoom link will be sent to you.
Cost:
Members: 30
Non-members: $45
Bundle Price for All Four Session:
Member: $90
Prospective Member: $150
Interested in the full bundle? Click here to register and learn more.
For questions or concerns about your event registration, please contact lmasouthwest@legalmarketing.org