Using AI Responsibly in Legal Marketing: From Policy to Prompts
Tuesday, June 30 | noon - 1 p.m. PT
Artificial intelligence is rapidly reshaping legal marketing, but it is also creating new legal, ethical and reputational risks that firms can no longer ignore. From lawsuits over website tracking technologies and AI chatbots to evolving regulations around geolocation data, copyright and generative AI, legal marketers need to understand both the opportunities and the exposure tied to these tools.
Join Lily Li, founder of Metaverse Law, and Jason Kiang, senior content manager at JAMS, for a practical discussion on the AI laws, litigation trends and internal policies impacting law firms and legal marketing teams today. The program will explore emerging legal risks surrounding AI-generated content, trackers, analytics tools and sensitive data, as well as practical guidance for using AI responsibly through safer prompting, internal guardrails and review workflows.
Attendees will leave with a better understanding of the rapidly evolving AI landscape and actionable strategies for using AI tools in a way that supports innovation while protecting trust, confidentiality and firm credibility.
Locations:
Virtual, a Zoom link will be provided upon registration.
In-Person: Knobbe Martens, 2040 Main St., 14th Floor, Irvine, CA 92614
Cost:
Member: Complimentary
Prospective LMA Members: $45
LMANext: Complimentary Admission with Code
Speakers:
Lily Li
Founder of Metaverse Law
Lily Li is the founder and president of Metaverse Law, a Chambers-ranked law firm that focuses exclusively on privacy, AI, and cybersecurity law for the digital economy. She advises tech startups and public companies on the CCPA, GDPR, HIPAA, EU AI Act and other US and global data laws, assists clients with their risk assessments, privacy policies and security reviews, and supports her clients' overall governance, risk, and compliance (GRC) programs. In addition, Lily holds multiple certifications in information privacy and computer forensics, and assists clients through the incident response and breach notification process.
Jason Kiang
Senior Content Manager at JAMS
Jason Kiang is a senior content marketing professional in the legal/ADR services industry. His work spans editorial strategy, video, email, digital campaigns and marketing operations, with earlier experience in both video and digital website production at Mattel. In his current role at JAMS, he uses AI-powered tools to responsibly support content development, workflow efficiency and audience engagement in legal marketing.
For questions or concerns about your event registration, please contact lmawest@legalmarketing.com