Domains: Business of Law, Business Development
AI is no longer a future-state consideration in legal pricing — it is actively changing how clients evaluate firms, how firms price and pitch work, and how both sides define and communicate value.
Learning Outcomes:
- Examine the client perspective on AI and pricing
- Identify how firms are using AI to price, pitch, and assess profitability
- Analyze AFAs, value-based pricing, and the new cost transparency imperative
- Discuss how BD professionals, pricing teams, lawyers, and AI can work together effectively across the firm
Presenters:Iwona Kesting, Global Director of Business Development and Communications, Jones Day
Adam Barvels, Senior Director, Pricing & Legal Project Management, Wilson Sonsini
Aaron Boersma, Spend Innovation Lead, Policy & Legal Ops +, Ford
Price:
Member Price: $79
Prospective Member Price: $99