When Lawyers Don’t Follow Through on BD: How Internal BD Teams Can Support Implementation
Tuesday, July 28 | 12:30-1:30 p.m. ET
Law firms invest significant time and resources in business development training, retreats, planning sessions, and coaching initiatives. Lawyers often leave those programs with useful ideas, thoughtful plans, and the best of intentions. Then client demands, billable work, and competing priorities take over, and implementation becomes inconsistent.
For internal business development professionals, this creates a familiar challenge: how do you help lawyers move from planning to action when you do not have the time or budget to coach every lawyer one-on-one?
This program will explore practical, scalable ways firms are helping lawyers implement business development initiatives more consistently. Panelists will discuss approaches such as accountability partnerships, peer learning groups, small-group coaching, manager-led conversations, structured follow-up, and other tools that support execution without overwhelming the BD team.
Attendees will leave with practical ideas they can adapt to their own firms, regardless of size, staffing, or budget.
Location:
Virtual, a zoom link will be sent upon registration.
Cost:
Members: Complimentary
Non-Members: $25
Speakers:
Elise Holtzman, JD, PCC (Moderator)
Founder & CEO, The Lawyer's Edge
Elise Holtzman is a former practicing lawyer, executive coach and consultant, keynote speaker, and the CEO of The Lawyer’s Edge, where for more than 17 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders.
Elise speaks frequently for law firms and other legal organizations, is the creator of the Lawyers Making Rain program, and is the host of The Lawyer’s Edge podcast, which has published more than 200 episodes. She has been actively involved in LMA since 2020, is a past member of the NY LSC, and is currently a member of the Northeast Regional Board.
Paul R. Manuele
Founder & Principal, PR Manuele Consulting
Paul R. Manuele is the founder and principal of PR Manuele Consulting, where he provides business development consulting and coaching to law firms and lawyers. He advises firms on strategy, planning, and execution and works with partners, counsel, and senior associates to clarify their positioning, strengthen professional relationships, and develop practical business development habits they can sustain alongside demanding client work. Paul brings more than 20 years of law firm marketing and business development experience to his work, including senior leadership roles at several Am Law 100 and 200 firms. His articles appear regularly in Law360, the ABA Journal, and Bloomberg Law. He has been a member of the Legal Marketing Association since 2002.
Kate Boucher
Chief Business Development Officer, Foley Hoag LLP
Kate Boucher leads Foley Hoag’s business development, marketing, communications, branding, client service and public relations functions. She collaborates with firm leadership and attorneys to promote Foley Hoag’s competitive advantages, and leads strategic planning initiatives that deepen and expand client relationships. Kate and her team work hard to foster a culture of collaboration across all practices, industries and offices. She has 20 years of experience in client development and marketing, and is an active member of the Legal Marketing Association.
Shannon Duffy Lombardo
Director of Business Development, Saul Ewing LLP
Shannon Lombardo is the Director of Business Development at Saul Ewing LLP. She leads strategic growth initiatives focused on attorney business development coaching, client relationship development, and revenue generation. With extensive experience in legal marketing and business development, Shannon partners with attorneys and law firms to build stronger relationships, identify growth opportunities, and achieve their business objectives.
For questions or concerns about your event registration, please contact lmanortheast@legalmarketing.org.