Virtual Village: Continuing the Conversation - Aligning Marketing and Business Development to Drive Revenue
Thursday, March 12 | Noon - 1 p.m. CT
Virtual Village is back for 2026, bringing LMA Midwest members together to connect, exchange ideas and learn regardless of zip code. This year, Virtual Village builds on our regional webinars with interactive discussions focused on the topics that matter most to marketing and business development professionals. This session continues the conversation from our February 25 webinar, From Insight to Impact — Aligning Marketing and Business Development to Drive Revenue. Facilitated by Georgie Palm of Poston Communications, the discussion will center on how marketing and business development teams are aligning around shared revenue goals, identifying meaningful metrics and strengthening ROI conversations with attorneys.
What can you expect?
Guided discussion: A structured, interactive conversation grounded in real experiences and current priorities.
Peer exchange: Hear how others are approaching metrics, reporting and cross-team collaboration. Actionable insight: Leave with practical ideas you can bring back to your team.
Regional connection: Engage with Midwest marketing and business development professionals navigating similar priorities.
LMA Body of Knowledge: Business Development
Speaker:
Georgie Palm
Managing Director and Assistant General Counsel
Georgie Palm is a marketing and business development professional with over a decade of experience in the legal industry and currently serves as a managing director and assistant general counsel at Poston Communications. She combines deep industry knowledge with strategic insight to help law firms connect data, internal knowledge and market trends to business outcomes. Georgie’s work focuses on helping teams align around shared goals, communicate impact and drive meaningful growth.
Location:
A Zoom link will be emailed in advance of the event.
Cost:
LMA Members: Complimentary!
Prospective LMA Members: $10
For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org