1. Identifying BD targets — what data we should be asking for, where it sits (internal vs. external), and how to translate it into a defensible target list.

2. The systems that actually move the needle — Power BI, CRM platforms (InterAction, Salesforce, Dynamics), experience management tools, and how leading firms are using them in practice rather than in theory.

3. How AI is shifting the approach — from predictive targeting to pitch automation

4. Turning insight into outreach — developing marketing products and content directly in response to the gaps the data exposes, so BD effort converts into client conversations.

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