Beyond the Prompt: How to Leverage AI Tools to Clean Contact Data for Firm Marketing, Events, BD, and More
Presented by the Midwest Region
LMA Body of Knowledge Domain: Technology Management
Competency: Data and Analytics
This webinar focuses on how firms can leverage AI models and automation to clean, organize, and enrich incorrect, incomplete, or out-of-date contact and company records for marketing, business development, events, holiday campaigns, and more. The session will walk through practical ways to turn messy data into a usable foundation for firm email marketing, events, and business development teams. Attendees of this webinar will have specific data quality use cases they can start to test with and implement immediately.
Learning Outcomes:
- Share and explain popular AI data cleaning and enrichment methods that are being widely used by leading technology marketing and sales organizations
- Showcase methods being used by law firms to validate, clean, and standardize contact and company records used in firm marketing, business development, events, and more
- Identify automation opportunities within current firm processes and outline next steps to build a data-driven AI workflow system that improves speed, consistency, and output quality
Presenters:
Mindee Mosher, Director of Marketing, Whiteford. Mindee Mosher is the Director of Marketing at Whiteford, where she works closely with attorneys and firm leadership on business development strategy and marketing operations. She focuses on practical ways to leverage relationship intelligence, data and technology to support attorney outreach, client engagement and business development.
Amy Schaffer, Chief Marketing Officer, Royer Cooper Choen Braunfeld. Amy Schaffer serves as the Chief Marketing Officer at Royer Cooper Cohen Braunfeld LLC. In this role, she drives the strategic growth for the firm, aligning brand, business development, and client experience to support long-term success. She also leads integrated marketing initiatives that position the firm in the market, elevate visibility, and connect legal services with business opportunities.
John Witts, Director of Business Intelligence & Innovation, Barnes & Thornburg. John Witts is Director of Business Intelligence & Innovation at Barnes & Thornburg LLP, where he leverages data and technology to drive marketing and business development strategy. With over 15 years of experience, he turns complex data into actionable insights that deliver measurable results. He focuses on advancing best practices in data management, competitive intelligence, and marketing technology to support growth. John is a former co-chair of the Legal Marketing Association’s Marketing Technology SIG and has held numerous roles at the local, regional and international levels of the organization.
(Moderator) Ryan Watts, Co-Founder, SigParser. Ryan Watts is a Co-Founder and COO at SigParser where he leads marketing, product, and success functions for the company. Ryan has decades of experience leading technology startups and product teams and is currently driving adoption of AI in all areas of SigParser’s product technology and processes.
Price:
LMA Members: Complimentary
Prospective LMA Members: $79