Domain: Business of Law
In this session, legal marketers will hear directly from Legal Operations and client-side professionals about how they can strengthen relationships and drive growth for their firms. Through real-world examples, the discussion will explore what truly matters to clients and how marketing strategies can align with their priorities.
Attendees will gain insights into whether Legal Ops professionals value invitations to events, how they engage with legal updates, and what captures their attention in a crowded marketplace. The session will also clarify who makes buying decisions - Legal Ops or procurement of the GC - and examine the role RFPs play in the selection process. Walk away with practical strategies to build meaningful connections that translate into business success.
Learning Outcomes:
- Explain the RFP and procurement process from the client’s perspective.
- Identify client-focused touchpoints and initiatives that matter most to Legal Operations professionals.
- Discuss best practices and key priorities for portal submissions.
- Recognize examples of client service impactful wins beyond billed work.
- Develop strategies for positioning their firm to earn favor with Legal Ops teams
Presenters:Mike Haven, Director of Legal Ops, Meta
Ross Booher, CEO, Latitude Legal
Farrah Pepper, Legal Innovation Partner, Harvey
Kimberly Bell, Director of Innovation & Technology, American Express
Price:
Member Price: $79
Prospective Member Price: $99