Consolidation is the New Normal: How Legal Marketers Can Lead During Mergers

Mergers can be one of the most challenging and transformative moments in a law firm’s life cycle, and the uncertainty for individuals going through one can feel overwhelming. A merger can also be a career-defining moment. This session will help you become a trusted resource and a steady hand during times of change.

We’ll explore:

• Career Impact: What every legal marketer needs to know about opportunities, potential pitfalls, and duplicative roles – and how to be an invaluable contributor without doing so at the expense of others.
• Leadership from Behind: Practical ways to influence integration and be highly collaborative, even without a formal leadership title. Understanding when to lead and knowing when to follow.
• Personal Growth: Harness what you’ve learned to strengthen your role during a merger. 
  
  

Learning Outcomes:

• Identify how marketing professionals can contribute strategically during a merger—from internal communications to cultural integration—and why agility is critical.
• Recognize the operational and branding shifts that occur during mergers (e.g., new websites, rebranding, printed materials) and build a personal action plan to lead from behind while fostering a unified team culture.
• Exchange practical approaches to position yourself as a trusted resource, navigate duplicative roles, and leverage coaching and integration opportunities to advance your career
  
  

Presenters: