From Ghosting to Gold Stars: Partnering with Vendors Like a Pro
Recorded on Thursday, May 29, 2025
Navigating vendor and consultant relationships is a key skill for in-house legal marketers, impacting everything from event execution to technology adoption and strategic initiatives. But successful partnerships are a two-way street—while vendors must deliver on expectations, legal marketers play a critical role in being proactive, clear, and collaborative clients. This panel discussion brings together experienced professional services marketers to explore what makes these partnerships effective.
Join us for an engaging and practical discussion on how to build and maintain strong, mutually beneficial vendor relationships, including:
- Establishing vendor selection criteria that align with your firm’s needs and culture
- Best practices for managing vendor relationships and setting clear expectations
- Strategies to foster communication, accountability, and long-term value
- Addressing challenges like underperformance and misaligned expectations
Our panelists will share real-world experiences—both successes and lessons learned—to help you proactively manage vendor relationships while also ensuring you are a great client in return. Expect actionable insights, interactive polls, and a dynamic discussion that will leave you with a stronger framework for collaboration.
MODERATOR:
Katie Dadswell, Senior Account Executive, Gift Better Co
SPEAKERS
Terry Moore, ICD.D, Strategist + Business Development Coach, Moore for Professionals Strategy + Marketing
Valerie Laplante, Director, Regional Business Development, BLG
Stéphanie Rioton, Director, Communications, Davies
Cost:
LMA Members: Complimentary!
Prospective LMA Members: $35
For questions or concerns about your event registration, please contact lmacanada@legalmarketing.org
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