Sponsored by: Solo/Small Team SIG
Domain: Marketing Management and Leadership
BoK Competency: Firm Organizational Structure and Dynamics
This program offers practical guidance for firms looking to build effective associate business development training with limited time and staff. Legal marketers and practitioners will walk through approaches for aligning BD training with firm goals, integrating expectations into evaluations and promotion pathways, and reinforcing a culture where business development is part of everyday practice.
Learning Outcomes:
- Understand how to align associate business development training with firm goals
- Identify practical tools and processes small teams can use to support BD engagement
- Identify methods for structuring and measuring associate BD program
Presenters:
Adam Brown, Director of Marketing, Fafinski Mark & Johnson
Susan Slifer, Weinberg Wheeler Hudgins Gunn & Dial, Fractional CMO
Kristo Sween, Chief Growth Officer, LawyerBookBuilder
Price:
Members: Complimentary
Prospective Members: $79
Price:
Prospective Members: $79
Members: Complimentary