Date: March 10th
Time: noon CT
Sponsored by: Solo/Small Team SIG
Domain: Marketing Management and Leadership
BoK Competency: Firm Organizational Structure and Dynamics
This program offers practical guidance for firms looking to build effective associate business development training with limited time and staff. Legal marketers and practitioners will walk through approaches for aligning BD training with firm goals, integrating expectations into evaluations and promotion pathways, and reinforcing a culture where business development is part of everyday practice.
Learning Outcomes:
- Understand how to align associate business development training with firm goals
- Identify practical tools and processes small teams can use to support BD engagement
- Identify methods for structuring and measuring associate BD program
Presenters:
Adam Brown, Director of Marketing, Fafinski Mark &
Johnson. Adam leads FMJ Law’s firm-wide marketing, business development, and professional growth initiatives across all practice areas. Before transitioning into a marketing role, Adam worked as an attorney in both the public and private sectors, where he learned to find legal work and develop business. He is also a long-time adjunct professor at the University of St. Thomas School of Law, and he previously worked in UST Law School’s career and professional development office advising law students and alumni.
Susan Slifer, Weinberg Wheeler Hudgins Gunn & Dial, Fractional CMO. Susan has led marketing and business development initiatives for healthcare, accounting, and law firms for more than 25 years since earning her MBA, with the majority of her career dedicated to law firms ranging from 10 to 1,000+ attorneys. She has launched business development training programs at numerous firms and authored related articles for ALM. A co-chair of the Legal Marketing Association 2023 QuickStart pre-conference, Susan also taught Strategy and Organizational Behavior at Georgia State University
Kristo Sween, Chief Growth Officer, LawyerBookBuilder. Kristo Sween, is a former law firm marketing and business development leader with over 25 years of experience working with highly respected regional, national, international, and AmLaw 200 firms. His approach is rooted in authentic relationship building, practical action steps, and consistent accountability.
Price:
Members: Complimentary
Prospective Members: $79
Hosted on: 