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Southeast RISE Webinar—Strategic Thinking: Moving from Execution to Leadership

Southeast RISE Webinar—Strategic Thinking: Moving from Execution to Leadership

Thursday, August 14, 2025 | 1:00 p.m. ET 

 
Leadership skills and strategic thinking are transforming legal marketing careers. Join us for the first session in our LMASE RISE Workshop Series, designed specifically for advancing legal marketing professionals within law firms and legal service organizations.
 
This peer-led webinar features speakers from diverse backgrounds within the legal services community who will guide you through the critical transition from tactical execution to strategic leadership thinking.

 
What You'll Learn: 

  • Transitioning from doer to leader mindset
  • Understanding firm priorities and business drivers
  • Developing a strategic perspective 
  • Building cross-functional relationships and influence

Format:

  • 60-minute interactive webinar
  • Q&A session with speakers
  • Access to session recording

Registration Details:

  • Member Rate: $75
  • Non-Member Rate: $85
  • Registration includes access to this live webinar and its recording only


Maximize your development with the complete LMASE RISE Workshop Series experience!

The LMASE RISE Workshop Series represents LMASE's commitment to delivering exceptional professional development opportunities tailored to the Southeast legal community, honoring the Legal Marketing Association's mission to advance the profession through education, networking, and thought leadership.


Full Experience:
  • Member Rate: $335 (Save $100)
  • Non-Member Rate: $400 (Save $110)
  • Registration includes access to the live webinars and recordings, full-day workshop, materials, meals on October 23, and evening networking reception on October 22
Webinar Series:
  • Member Rate: $75 per webinar/$175 for full series (Save $50)
  • Non-member Rate: $85 per webinar/$200 for full series (Save $55)
  • Registration includes access to the live webinars and recordings 

Speakers: 

Clinton Gary, Founder & CEO, CREDO
Clinton Gary is the CEO of CREDO Consulting and a trusted advisor to law firms seeking growth through stronger alignment and collaboration. Recognized in Lawdragon’s 2025 list of Top Strategy Consultants, he brings over 25 years of experience as a marketing and business development leader—including roles as a Big 5 consultant and C-level executive at three AmLaw firms. He helps firms move from silos and scattered efforts to focused, strategic execution and empowering business development professionals to lead the charge. A Fellow of the College of Law Practice Management and longtime LMA member, Clinton is known for turning strategic intent into daily action through practical frameworks that align people, priorities, and go-to-market efforts—making him an ideal guide for professionals looking to shift from doer to leader.


EJ Stern, Co-Founder, Principal & Strategist, Fractional Law Firm CMO 
With more than 20 years leading strategy, business development, marketing, and lateral integration for the legal industry, EJ brings invaluable insights on balancing tactical work with strategic thinking. Her career spans roles from Coordinator to US Head of Client Development at prestigious firms including Steptoe & Johnson, Proskauer Rose, Troutman Pepper, and Clyde & Co. A longtime LMA member who has also held leadership roles with organizations such as Leadership Buckhead, LEAD Atlanta, and the Anti-Defamation League's Leadership Development Committee, EJ regularly shares her expertise through presentations on strategic marketing at events like the LMA Annual Conference and The Trial Network Marketing Director Forum. As a certified executive coach specializing in leadership development and time management, she equips marketing professionals with practical techniques to navigate competing priorities while keeping firm goals in focus, transforming reactive order-taking into strategic partnership that positions marketers as trusted advisors.
 
Caroline Yarborough, Director of Business Development – Industry, McGuireWoods LLP 
Beginning her career at Best Lawyers during the launch of the "Best Law Firms" partnership with U.S. News & World Report, Caroline gained broad national exposure to legal marketing objectives that positioned her to add immediate value across three AmLaw 100 firms, including Greenberg Traurig, K&L Gates, and now McGuireWoods, where she leads business development efforts for the firm's industry team program. A longtime and active LMASE member who has held numerous leadership positions including Board Secretary, Regional Conference Co-Chair, and Charlotte City Group Chair, Caroline recently presented on strategic momentum and the "slow down to speed up" approach at the 2024 LMASE Regional Conference. Her journey from coordinator to director-level leadership embodies the career progression that many workshop participants aspire to achieve, making her a trusted resource for professionals looking to elevate their strategic thinking capabilities through her commitment to advancing the status of marketing personnel as trusted advisors to firm executives.

For questions or concerns about your event registration, please contact lmasoutheast@legalmarketing.org

Register Now