Midwest: From Insight to Impact — Aligning Marketing and Business Development to Drive Revenue

Wednesday, February 25 | Noon - 1 p.m. CT

Marketing and business development teams are increasingly expected to work in lockstep — yet in many firms, they are still operating with different priorities, metrics and tools. At the same time, attorneys are asking tougher questions about how initiatives connect to revenue, client development and return on investment. 

Join LMA Midwest for a practical webinar focused on closing that gap. 

In this session, Georgie Palm of Poston Communications will walk through how firms can align marketing and business development around shared goals using data, internal knowledge and market insight — often referred to as building a stronger share of voice. The discussion will focus on turning information into clarity: what to prioritize, what to measure and how to explain impact in terms attorneys care about. 

The session will explore how monthly reporting and structured cross-team conversations can help marketing and BD teams move from parallel efforts to coordinated strategy — giving attorneys clearer answers about visibility, engagement and business development outcomes.

Attendees will gain practical guidance on how to: 

• Align marketing and BD priorities around revenue and client growth 
• Use data and insights to make decisions — not just reports 
• Communicate impact and ROI in a way that resonates with attorneys 
• Create a simple, repeatable structure for monthly strategy meetings that drive accountability 

Whether you’re early in your career or leading firmwide initiatives, this session will offer practical, actionable ideas for improving alignment between marketing and BD, strengthening credibility with attorneys and connecting initiatives more clearly to revenue and ROI.

LMA Body of Knowledge: Business Development

Speaker:

Georgie Palm
Managing Director and Assistant General Counsel, Poston Communications

Georgie Palm is a marketing and business development professional with over a decade of experience in the legal industry and currently serves as a managing director and assistant general counsel at Poston Communications. She combines deep industry knowledge with strategic insight to help law firms connect data, internal knowledge and market trends to business outcomes. Georgie’s work focuses on helping teams align around shared goals, communicate impact and drive meaningful growth.

Details:
A Zoom link will be emailed in advance of the event.

Cost:
LMA Members: Complimentary!!
Prospective LMA Members: $25

For questions or concerns about your event registration, please contact lmamidwest@legalmarketing.org