LMA New York LSC presents the 13th CMO Forum – Leading Change: Talent and the Future of Legal Marketing
Wednesday, May 20 | 4:15 - 7:30 p.m.
Law firm CMOs are navigating a period of fundamental change, marked by multi‑generational teams with shifting expectations, evolving internal and external client demands impacting the roles of legal marketing, and a growing tension between rapid technology deployment and persistent adoption challenges.
Join a candid, peer‑level discussion focused on what it really takes to lead and sustain change inside modern law firms. This year’s program explores how CMOs are evolving their teams, attracting and retaining high‑performance talent, working cross-functionally to drive institutional change, and ensuring new technology applications (from AI to CRM) actually gain traction.
Panelists will discuss the future of legal marketing and business development teams, what firms must invest in today to support tomorrow’s business model, and how to approach change management and adoption with intention.
Cost:
Member: $75
Non-Member: $100
Location:
335 Madison Avenue (between 43rd and 44th Street)
22 Vanderbilt
New York, New York 10017
Agenda:
Registration: 4:15 - 5 p.m.
Panel: 5 - 6:15 p.m.
Reception: 6:15 - 7:30 p.m.
Speakers:
Andrew Katznelson
Chief Business Development and Marketing Officer, Epstein Becker Green, P.C.
Andrew Katznelson is the Chief Business Development and Marketing Officer at Epstein Becker Green, leading the firm's business development, marketing, and communications functions.
With more than 20 years of experience in the legal industry, Andrew partners with firm leadership and practice groups across Health Care, Life Sciences, Litigation & Business Disputes, and Employment, Labor & Workforce Management to align marketing strategy with business development and drive growth.
Prior to joining the firm, Andrew held senior leadership roles at several Am Law 100 firms, where he built high-performing teams and delivered measurable results through data-driven strategy, digital marketing, and client engagement.
Brielle Roldan
Chief Marketing Officer, Dechert LLP
Brielle Roldan is the Chief Marketing Officer at Dechert, leading the firm’s marketing and business development strategy and operations across the U.S., Europe, Middle East and Asia.
In particular, she drives brand positioning, client engagement, media relations and digital platforms to strengthen Dechert’s reputation as a leading global law firm that advises asset managers, financial institutions and corporations on issues critical to managing their business and their capital.
Brielle joined Dechert in 2022 with more than two decades of experience translating complex business concepts into compelling brand and marketing campaigns for financial institutions and professional service firms. She combines marketing strategy with a strong focus on data and results-driven implementation.
Emily Thall
Chief Marketing and Business Development Officer, Brown Rudnick LLP
Emily Thall leads Brown Rudnick’s business development, marketing, public relations and communications initiatives. She has 20 years of experience working with law firm leadership to develop and execute strategies for new business development and profile raising. Prior to joining Brown Rudnick, Emily was the chief marketing and business development officer at a leading litigation firm for nearly a decade, and before that worked at several other top law firms in New York. A former corporate lawyer, Emily maintains an active pro bono practice, focusing on immigration matters.
Moderator:
Michael Hertz
former Chief Marketing Officer, White & Case, and Founder, Michael Hertz Consulting
Michael Hertz is a certified executive coach with a diverse range of experiences in top global law firms, including serving as a partner, a chief marketing officer, a chief knowledge officer, and the founder of an innovative non-profit.
During his time at White & Case, in addition to his own leadership roles, Michael contributed to the design and delivery of training programs for new partners, associates and leaders.
Michael leverages his experience with complex matrix organizations and leading global teams to help individuals, teams, leaders and firms achieve success. He offers a range of services including executive coaching, training, and consulting.
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For questions or concerns about your event registration, please contact lmanortheast@legalmarketing.org.