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Legal Marketing at 40: How AI, Personalization and Strategic Impact Are Shaping Our Future

Legal Marketing at 40: How AI, Personalization and Strategic Impact Are Shaping Our Future

What can 40 years of legal marketing tell us about the future of the profession? In this special episode of the LMA Podcast, Ashley Stenger, LMA CEO, sits down with John Byrne, 2025 LMA president, and Rachel Shields-Williams, 2026 LMA president, to celebrate LMA’s 40th anniversary and explore what’s next for the field of legal marketing and business development.