Domains: Business Development, Client Services
The luxury box is booked; the wine is flowing…but what’s the goal? In an environment of increased scrutiny on marketing spend, law firms must reframe traditional client entertainment as part of a larger strategic effort — not just a relationship placeholder. This session explores how BD and marketing teams can bring intentionality, targeting, and follow-through to client entertaining. From sporting events and concerts to VIP dinners and cultural outings, you'll learn how to structure these investments around clearer objectives, trackable outcomes, and meaningful client engagement. We’ll also draw inspiration from high-end hospitality and lifestyle brands where personalization, purposeful design, and emotional intelligence are cornerstones of unforgettable experiences — and explore how those same principles can elevate law firm entertaining from generic to exceptional.
Learning Outcomes:
- Apply principles from high-end hospitality and lifestyle branding to create more personalized, memorable, and purpose-driven client entertainment experiences.
- Design follow-up and measurement strategies that move hospitality efforts beyond attendance numbers and toward meaningful relationship advancement and business development traction.
- Clarify ownership and collaboration roles between business development and event teams to foster a shared mindset around client engagement, reduce frustration, and deliver both high-touch execution and strategic value.
Presenters:Ryan Hayes, Associate Director of Strategic Client Events, Winston & Strawn
Haley Moore, Founder, Acquire Wine
Caryn Rinaldini, Director of Marketing and Business Development, Laughlin, Falbo, Levy & Moresi, LLP
Sandra Claudio, Director of Business Development, Ice Miller LLP
Price:
Member Price: $79
Prospective Member Price: $99