Business Development Through the Lawyer’s Lens: Practical Strategies for Legal Marketers
Friday, February 20 | 11:30 a.m.-1 p.m. CT
Join us for a lunch & learn on Friday, February 20, aimed to equip legal marketers with a clearer understanding of lawyer behavior and practical tools to strengthen business development impact.
We will hear from Michael Colacchio, a seasoned leadership and business development coach whose background spans journalism, high-level branding, and market research. Drawing on his deep experience in what he calls the "confessional of the coaching conversation," Colacchio will share some of the raw truths lawyers admit in private and translate them into practical growth strategies for legal marketing professionals. This session moves past vague inspiration to offer a deeply-informed and sometimes humorous look at the anxieties underlying attorney behavior – for example, what they need to be doing with AI right now. The aim is to help legal marketing professionals bridge the gap between meeting the daily demands of their jobs and making valued and strategic contributions to the firm’s growth and well-being.
The talk will navigate three critical acts: deepening the lawyers’ trust in you; prioritizing assignments without getting in trouble; getting due credit for your contributions to firm growth. It will also include an opportunity to get your questions answered about specific challenges you’re facing and ways to be more effective. Hope you can join us on February 20th for what promises to be a fun and enlightening conversation.
We will share a link to join via Teams for those who cannot join in person.
Cost:
LMA Members: Complimentary
Perspective Members: $30
Location:
Balch & Bingham
1901 6th Ave N
15th Floor, Suite 1500
Birmingham, AL 35203
Speaker:
Michael Colacchio
Leadership, Management and Business Development Coach
Michael is a leadership, management and business development coach who focuses on helping attorneys and other professionals to grow their revenues and to manage their practices, their firms, and their companies. His areas of emphasis include –
- Leadership Development
- Professional Development
- Business Development
- Team Optimization
- Strategy Development
Michael is a frequent speaker on topics related to leadership, business development and teamwork / client relationship management.
Michael holds a Masters in Neurolinguistics and is a Certified Professional Behavioral Analyst. Michael is a member of the Legal Marketing Association (LMA), the International Coach Federation (ICF) and the Professional Coaches and Mentors Association (PCMA). He is a certified practitioner of Daniel Goleman’s “Primal Leadership” model. He is also certified in Goleman’s Emotional Intelligence model and the corresponding 360° Assessment.
Michael graduated with honors from Dartmouth College, where he majored in Classics and Art History, learned Italian, studied in Florence, refined his French and Latin, edited the Dartmouth Alumni Magazine, and played on one of the nation’s top-ranked rugby teams.
Michael lives in Sonoma County, CA. Michael is both a movie buff and a news hound. He enjoys spending as much time as possible with his children, reading non-fiction and novels, attending live performances and lectures of all kinds, playing The Mini, Wordle and Connections, open water swimming (in the cold, cold SF Bay), cycling (road and mountain), Pilates, and hiking.
For questions or concerns about your event registration, please contact LMAsoutheast@legalmarketing.org