Straight from the Source: Insights from the Path to Partnership
Friday, June 12 | 9:30 - 10:30 a.m. PT
Are you working with lawyers on the partner track?
Join the Legal Marketing Association for a candid, lawyer panel on what drives momentum before and after partnership and how legal marketers can meaningfully support that progress.
You will hear directly from lawyers on how business development support is experienced from their perspective: what helps, what creates friction, and what lawyers wish they had understood earlier. Rather than hearing about lawyers’ needs, this session is designed to let you hear directly from lawyers who are living the transition.
Our panelists will speak openly about how BD expectations emerge, where marketing support feels credible (or not), and how the marketer/lawyer relationship evolves once partnership begins.
Why Attend
This session is designed for BD and marketing professionals who want to:
- Pressure test assumptions about what lawyers actually want and need at this stage
- Understand where well intended BD efforts create stress or disengagement
- Understand what support lawyers wish they had earlier in the process
- Build more trusted, effective relationships with future and new partners
What You’ll Hear—From the Lawyers Themselves
In this virtual discussion, panelists will share firsthand perspectives on questions such as:
- What BD support feels appropriate and credible for senior associates?
- What marketer/business development initiatives add anxiety or encounter resistance?
- How do lawyers want to initiate BD thinking before partnership?
- What BD expectations tend to surface too late in the process?
- How does the marketer/lawyer relationship change once someone becomes a partner?
- What BD support do new partners actually rely on in their first two years?
LMA Body of Knowledge: Marketing Management and Leadership, Business of Law
Our Speakers:
Jeremy Sapers,
Partner, Gowling WLG
Jeremy Sapers, Partner, Gowling WLG: Jeremy is a litigation and dispute resolution partner in Gowling WLG's Vancouver office, and a member of the Construction and Infrastructure, Environmental Law, and Commercial Litigation groups. Jeremy has acted as lead counsel in civil trials and arbitrations and advised both government and industry clients on administrative and regulatory matters before tribunals. In his construction practice, Jeremy has advised some of Canada's largest developers and contractors on infrastructure and civil works projects, including water, energy and highways, commercial developments, residential and mixed-use developments, and shipbuilding.
Sean Gallagher, Senior Associate, BLG
Sean Gallagher, Associate, BLG: A senior associate in the Vancouver office of BLG, Sean maintains a diversified commercial litigation and administrative law practice. He focuses on complex corporate and commercial litigation, including contractual disputes, fraud recovery matters, shareholder oppression claims, and on judicial reviews of administrative tribunal decisions. Outside of his practice, Sean sits as the Past-President of the Vancouver Bar Association and volunteers as a mentor with the British Columbia Branch of the Canadian Bar Association.
Caitlin Ohama-Darcus, Partner, Lawson Lundell
A partner in the Vancouver office of Lawson Lundell, Caitlin is a general civil and commercial litigator. She handles complex civil and commercial disputes, public and Indigenous law matters, class actions, and appeals. Caitlin’s practice spans a broad range of areas, from high-value contractual disputes, Aboriginal title litigation, and civil forfeiture claims to sensitive disputes involving sexual assault and abuse.
Moderated by
Geeta Krishnan, LMA Regional Chair
Location:
A Zoom link will be emailed upon completing registration.
Cost:
LMA Members: Complimentary!
Prospective LMA Members: $35
For questions or concerns about your event registration, please contact lmacanada@legalmarketing.org