Domains: Communications, Client Services
In an era where AI-powered research tools, accelerated decision cycles, and information overload shape how corporate counsel evaluate outside advisors, law firm thought leadership must evolve. This session goes beyond anecdotes and assumptions, presenting fresh data and real-world insights from LIMELIGHT and JD Supra’s national survey of general counsel and CCOs. We’ll reveal what general counsel actually read, share, and rely on when selecting firms—what builds trust, what erodes it, and how AI is reshaping discovery, credibility, and competitive differentiation. Attendees will learn the specific formats, voices, and distribution strategies that resonate most with today’s in-house leaders, and how to adapt content for a world where generative engines increasingly mediate visibility. The session delivers actionable frameworks for marketers and lawyers to produce thought leadership that is not only smarter and more strategic, but truly indispensable to the GC audience.
Learning Outcomes:
- Examine what GCs really value and trust in law firm content.
- Identify ideal formats, timing, topics, and distribution methods for content to best resonate with target GCs.
- Apply a practical framework to creating smart, relevant content going forward that will be more discoverable and relevant to the corporate counsel audience.
Presenters:Oyango Snell, President & CEO, Corporate Legal Operations Consoritum
Kenny Gary, CEO + Founding Partner, LIMELIGHT
Adrian Lurssen, Co-Founder, JD Supra
Eric Dodson Greenberg, Executive Vice President & General Counsel, Cox Media Group
Price:
Member Price: $79
Prospective Member Price: $99