Southwest - Virtual: BD Summer Boot Camp - Session 1
Talk Nerdy to Me: Prompting AI Without Sounding Like a Robot
Recorded on Wednesday, June 11, 2025
Tired of boring bots and blah content? In this hands-on workshop, you'll learn how to write smarter AI prompts that actually sound like you. Whether you're wrangling LinkedIn posts, proposals, or practice group descriptions, we’ll show you how to get AI to pull its weight—without losing your voice. Expect real examples, quick wins, red flag warnings, and a prompt-writing framework you’ll actually use. Led by a digital marketer and the head of proposals at an AmLaw firm who live in the AI trenches.
- Get why prompting isn’t nerdy—it’s your new marketing superpower. See how AI fits into your BD and content game (without replacing your magic).
- Master a “no-fluff” framework for writing prompts that work. Learn the Prompt Pyramid so you’re not guessing what to say to the bot.
- Write prompts that don’t sound like a robot wrote your copy. From pitch decks to posts, create outputs that sound human—and on-brand.
- Spot the cringe: Know when AI is off the rails. Learn to catch the red flags like hallucinations, bad tone, and legal landmines.
- Steal our favorite templates and make them your own. Use real-world examples to speed up your workflow and stay creative.
- Finally, hop off the AI struggle bus. Walk away with tools that save you time, not add to your to-do list.
Speakers:
Vanessa Petrea is the
Head of Proposals & Experience at
Perkins Coie in Austin. She currently leads a team of nine legal marketing professionals focused on proposals, experience, and content. With an impressive career spanning nearly 25 years in the legal sector, Vanessa specializes in continuous improvement, change management, team leadership, and the integration of cutting-edge technologies. She has previously worked at several AmLaw 100 firms, holding business development and proposal management positions. Committed to her professional community, Vanessa served on the LMA Southwest Region Board from 2019 to 2023, including a term as President. She is also active in her local community having served as a school board Trustee since 2017. A passionate Longhorn sports fan, Vanessa holds a bachelor’s degree in public relations from The University of Texas at Austin.
Jessica Aries is a former lawyer turned digital marketing strategist who helps lawyers and law firms perfect their digital brands online with clarity, creativity, and confidence. A former leader of some of the world’s largest and fastest-growing law firms, Jessica combines deep industry insight with data-driven digital strategies to help legal professionals build meaningful relationships online and prove the ROI of doing so. She shows law firms why personal brands drive business, how digital connection builds trust, and where AI fits into a marketing strategy that’s actually worth their time.
Jessica is also an active leader within the Legal Marketing Association (LMA), currently serving on the International Board of Directors. She has previously served as Co-Chair of the LMA’s Diversity, Equity & Inclusion Committee and on the Board of the Southwest Region. Her commitment to advancing the legal marketing profession is matched by her passion for making the industry more inclusive, innovative, and impactful.
Cost:
Members: $30
Non-members: $45
Bundle Price for All Four Session:
Member: $90
Prospective Member: $150
Interested in the full bundle? Click here to register and learn more.
For questions or concerns about your event registration, please contact lmasouthwest@legalmarketing.org