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The Hidden Cost of Over-Networking: Why Fewer, Stronger Relationships Drive More Revenue

The Hidden Cost of Over-Networking: Why Fewer, Stronger Relationships Drive More Revenue

Most legal professionals believe that business development is a numbers game. The more contacts they collect, the more opportunities they’ll generate. So they attend every networking event, exchange business cards, send cold emails and expand their LinkedIn connections — all in the name of growth. But according to author David Ackert, more connections don’t necessarily mean more business. 


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