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2025 LMA Annual Conference Recording Bundle
2025 LMA Annual Conference Recording Bundle

The 2025 LMA Annual Conference delivered an intensive three-day program featuring hands-on sessions designed to be practical and actionable. With the theme, 40RWARD, attendees experienced curated, strategic sessions focused on advancing the legal marketing profession.
The recorded programs from LMA's Annual Conference are geared for marketers of all levels, and map to the domains, skills and competencies outlined in the Body of Knowledge (BoK).
Purchase the full bundle to receive exclusive access to select recordings (noted where applicable). To purchase individual recordings, click on the session titles listed below.
New for 2025!
- All eligible LMA25 registrants automatically receive access to the full recordings bundle – no purchase necessary! Log into your MyLearning Account to view.
- LMA25 mainstage sessions are available only in the bundle. Don’t miss these standout sessions:
- Keynote - Crafting Messages That Resonate: Lessons from Presidential Speechwriters on Connecting with Your Audience
- Keynote - Forward Together: The Human Edge in an Era of Rapid Change (only available until June 30, 2025)
- In-House Counsel Panel - The Anatomy of a Successful Sales Pursuit: Insights from Clients
Member Price: $329
Prospective Member Price: $529While many sessions align with more than one domain, the primary BoK domains for each session are highlighted below:
- Amplify Your Impact: Getting Buy-in to Help Lawyers Cultivate an Effective Business Development Mindset (Service Provider Session - bundle only)
- Coaching to Revenue: Unlocking Business Development Potential through Equitable Strategies
- Developing A Future-Focused BD Strategy: Implementing Lessons Learned from LMA25
- In-House Counsel Panel - The Anatomy of a Successful Sales Pursuit: Insights from Clients (Keynote Session – bundle only)
- Tech-Enabled BD 2.0: Showcasing Your Impact On The Bottom Line
- Using Data & Technology to Drive ROI in Legal Marketing Events
- Building Data-Driven Business Development Plans
- Forward Together: The Human Edge in an Era of Rapid Change (Keynote Session – available in bundle until June 30, 2025)
- From Data Chaos to Strategic Clarity: Crafting a Modern Law Firm Data Strategy (Service Provider Session - bundle only)
- Making More Rain: Building a Program to Support Top Performers’ Success
- Present and Future of Pricing: Supporting Profitability While Driving Client Value
- Using Intelligence, Marketing and Communications to Find Legal Talent
- Empowering Growth: Leveraging Client Feedback for Value Creation and Increased Revenue
- From Good to Great: Elevating Client Team Performance
- Hearing with Purpose: Overcoming Obstacles to a Successful Client Listening Program
- Surprise & Delight: How Marketing & Business Development Professionals Elevate Client Value
- We Know We Need It, But How Do We Do It? A Roadmap for Developing an Effective Client Teams Program
- Crafting Messages That Resonate: Lessons from Presidential Speechwriters on Connecting with Your Audience (Keynote Session – bundle only)
- Crafting Your Firm’s Approach to Digital Storytelling
- Harnessing AI for Cross-Selling: Don’t Miss an Opportunity for Growth! (Service Provider Session - bundle only)
- Is Your Communications and Public Relations Department Embracing the Future or Stuck in the Past?
- Never Redesign Your Firm’s Brand Look: Evolve it!
- The Art of Tough Conversations: Navigating Sensitive Messaging in Law Firms
- The Science of First Impressions: Strategies for Networking Success
- Evolving Your Mindset and Department: The Best Secrets from In-House Teams and External Agencies
- Forward Thinking Strategies in Team Hiring & Retention: Insights for Team Leaders
- From Activator Research to Real-World Results: Embedding Activator Model into Business Development Habits (Service Provider Session - bundle only)
- Making Strategy Stick: Positioning the MBD Leaders of the Future to Drive Law Firm Growth
- Shark Tank-Style Showdown: Solving Problems, Driving Change, and Pitching to Win
- The Safe Zone: Fostering a Culture of Psychological Safety
- Adapting to Digital Landscapes: Strategies for the New Rules of Digital Visibility (Service Provider Session - bundle only)
- Charting Rough Waters: How to Ensure Successful Tech Adoption and Prevent Failures
- Forging Ahead: Aligning Digital Transformation with Strategic Growth
- From Intuition to Insight: Building a Fact-Based Future in Legal Marketing by Harnessing Data (Service Provider Session - bundle only)
- Future-Ready Digital Strategies: Transforming Your Website into a Revenue Engine