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Adrian Lurssen

Adrian Lurssen is co-founder and VP of Strategic Development at legal content distributor JD Supra. He also spearheads the company’s editorial and social media initiatives. Adrian has worked in new media for most of his professional life. He served as the senior managing editor at Yahoo! in the critical early days of the Web, creating and managing the company’s first team of editors and writers whose work included Yahoo! News Full Coverage, Daily & Weekly Picks, Ask Yahoo! and other editorial features. In 1999 Brill’s Content media magazine placed Adrian on their Top-25 Influence list, calling him “the most important person in cyberspace of whom you’ve never heard.” He likes to point out that the magazine folded shortly after that dubious honor.

His writings about the web have been published in the Chicago Sun TimesUSA Today, and many places elsewhere – his poetry has been published in numerous national journals, in print and online. Adrian speaks frequently on the topic of law firm content marketing and new media strategy.

Aleisha Gravit

Aleisha Gravit is the Chief Client Services and Marketing Officer for Akin Gump Strauss Hauer & Feld LLP.  With more than 20 years of experience with marketing, communications and business development in law firms, Ms. Gravit is responsible for setting the direction for practice group- and industry-driven strategies, public relations, internal communications, brand management, competitive intelligence and market research. 
Ms. Gravit is a fellow in the College of Law Practice Management and has a long history of leadership within the legal marketing profession, having served as President in 2013; Immediate Past-President (2014); President-Elect (2012); International Board of Directors member at large (2009 - 2011); Governance Committee Co-Chair (2009) Los Angeles Conference Committee co-chair (2008); Rocky Mountain Chapter President (1999).  In addition to her leadership in the legal industry, she is also a member of the Board of Visitors of the University of Texas Southwestern Hospitals and Clinics in Dallas, Texas.

Allen Fuqua

Allen builds businesses, teams, organizations and capabilities. These efforts revolve around growth, expansion and raising the performance bar.
Early on he worked with partners in start-up companies going from 0 to 60 as fast as they could. Industries included healthcare and industrial controls.
His last four adventures include:

  • A large healthcare system where he developed new service lines for the system.
  • A Big Four consulting firm looked to him for go-to-market strategy and tactics involving high end management and technology solutions.
  • Next Allen built a national marketing / business development function for a large national law firm.
  • Presently he is the CMO for the Winstead law firm.

Amanda K. Brady

Amanda K. Brady is a Managing Director and the Global Practice Leader of Major, Lindsey & Africa’s Law Firm Management practice. Amanda has 15 years of executive and legal search experience the last 10 of which focused on building executive management teams for AmLaw 100 and 200 firms. Amanda has spent her career in the legal industry, originally in administration for an AmLaw 100 firm and then in search for a New York-based legal search firm and a national executive search firm. As a result, she has a depth of knowledge and understanding of the challenges the legal industry has faced and the transformations law firms and corporate legal departments have had to undergo to meet changing market demands. Identifying talented professionals who can help their organizations successfully and profitably navigate these waters is her specialty.

Amanda earned a M.S. in Law Firm Management from The George Washington University and is the only executive search professional to hold that degree. She earned a B.B.A. in Management, summa cum laude, with minors in Marketing and Latin American Studies from University of Houston. She also holds a Yellow Belt certification in Six Sigma, specifically Legal Lean Sigma.

Andrea K. Benjamin

Benjamin Associates (BA) provides high-impact, intelligent, and practical marketing solutions for clients with premium-priced services and products. We help our clients attract more profitable business and grow their revenues. Our approach fuses strategy with hands-on implementation and this provides a unique resource: In essence, we act as an interim or on-call marketing partner, offering clients a valuable combination of marketing and business development experience, expertise, judgment, creativity, perspective, and a network of proven professional resources that allows us to match talent to task when needed. We understand the exigencies of large organizations and also the realities of small, entrepreneurial firms. This perspective helps us provide value-added service: By applying best practice techniques to new environments, we create fresh but proven solutions that yield outstanding ROI.

Andrea (Andi) Benjamin (principal) has substantial management experience heading marketing, public relations, advertising and planning functions for leading international companies. Since founding Benjamin Associates in 1985, she has provided strategy, marketing and communication consulting services to a variety of organizations including law firms, diversified corporations, professional service firms, health care companies, think tanks and research groups, telecommunications companies, trade associations, hardware and software companies, financial institutions, investment bankers, advertising agencies, and executive placement agencies.

Prior to Benjamin Associates, Andi was President of Trapeze, Inc., a developer and marketer of home entertainment software. She has served as head of communications for Activision, Inc., where she received numerous awards for her work in the then-burgeoning video game industry. She began her corporate career with Budget Rent a Car Corporation. In 1979, she was promoted to Director of Communications for Budget’s parent company, Transamerica Corporation, and was responsible for the programs of 32 diverse subsidiaries ranging from motion pictures to insurance to turbine engines. She has also been a principal (in charge of market development) for an international investment banking firm, a business and news journalist, a speechwriter, and a producer on both the client and agency sides. She holds a B.A. (highest honors) from the University of Virginia and an M.B.A from Golden Gate University. She is a frequent writer and lecturer on topics including practical strategic marketing, differentiation, women and minority business development issues, and marketing leadership.

The associates who are integral to Benjamin Associates include experienced and proven specialists in most marketing disciplines. For many clients, we serve as a resource bank, helping match the appropriate outside resource to the client’s immediate need. In some situations, we second associates into firms as interim CMOs or marketing managers, when needed during periods of change. For others, we serve to identify and refer known talent for open, in-house positions.

Andrew Laver

Andrew Laver is a Business Development Manager for McCarter & English, LLP. A firm of over 400 lawyers in nine offices, McCarter is among the oldest and largest law firms in the United States and is the oldest and largest law firm based in the State of New Jersey. Andrew is responsible for the marketing and business development efforts of the firm’s Philadelphia and Wilmington offices as well as the Insurance Coverage and Bankruptcy & Restructuring Practice Groups. He served as president of the Legal Marketing Association’s Metropolitan Philadelphia Chapter in 2014, joined the LMA’s Governance Committee in 2015 and served as a liaison to the Chapter President’s Committee.

Andrew is a graduate of Syracuse University and was president of the Syracuse University Philadelphia Alumni Club from 2007-2010. Since then, he has served on the board of the Syracuse University National Alumni Association, Inc. in various committee, ex officio and board roles. He is currently serving a two-year term as Vice President of the Alumni Association and, as a member of the Executive Committee, chairs the Awards Committee.

Anne Zambrano

Anne Zambrano joined Trenam in 2003 and serves as the firm’s Director of Marketing.  In this role, Anne structured the marketing department and leads a team in developing, implementing and managing communication, business development and marketing initiatives for the firm's 80+ lawyers in two offices.
Prior to joining the firm, Anne was the Marketing Manager for a privately owned, Global investment bank that focused on the media, entertainment and communications industries and had offices around the world. For 13 years Anne held various positions in that company’s marketing department.

Arielle Lapiano

Arielle Lapiano is a seasoned communications professional, with an extensive track-record crafting and executing creative communications and branding initiatives for global organizations. In her role as Senior PR Manager, she leads the global Public Relations team at Paul Hastings, which includes overseeing internal and external brand-building communications and activities for the firm’s 20 offices. She is a former financial journalist with a Masters in International Affairs from Columbia University and a B.A. from Vassar College.

Benjamin Gilad

Benjamin Gilad has a Ph.D. in Economics, MBA in Management, and BA in Psychology and Philosophy. Of the 4 disciplines he loves economics the most because, he says, it is the undeniable logic of every human action. He was a behavioral economics professor, than a strategic management professor at Rutgers University’s School of Management. “If I could teach business statistics to undergrads”, he says, “I can teach strategic logic to marketers.” Ben was among the early pioneers of competitive intelligence theory and practice in the US. He wrote 5 books on the subject and more than 60 articles. His model has become so widely popular he gave up a tenured position and in 1999 co-created the first school for competitive intelligence in the world. He still regrets it, though he tries not to show it.

The Fuld-Gilad-Herring Academy of Competitive Intelligence is the leading educational institution in the CI field, the only one accredited by the international agency, IACET, and the grantor of the globally recognized CIP™ certificate.

Benjamin Greenzweig

Benjamin Greenzweig is a leading events, consulting and networking professional whose experience includes almost two decades in the events industry working with media, technology, retail, consumer goods, energy, banking, investment, defense, government and professional services leaders across the globe.
After graduating for Binghamton University with a B.A. in Philosophy, Politics and Law, Mr. Greenzweig worked for the New York State Senate as the Community-Constituent Liaison for the 23rd District. Afterwards, Mr. Greenzweig worked in a business development capacity for IIR-Informa, the world’s largest conference and trade show organizer, The Economist where he worked closely with Fortune 500 and Forbes Global 2000 companies and in 2004, joined ACI as the Director of Sales. In 2009, he was promoted to Managing Director of ACI where he oversaw three consecutive years of record growth as the company’s key leader.
In 2012, Mr. Greenzweig launched Momentum Consulting and Momentum Events where he applied his belief in committing people, capital and ideas to developing uniquely valuable live event experiences for some of the largest, best known and fastest growing organizations in the world.

Bill Josten

Bill Josten is the Senior Legal Industry Analyst for the Thomson Reuters Legal Executive Institute, consulting with Large and Medium law firms nationwide on strategies regarding pricing, profitability, change management, and cost recovery. Bill has worked with over 500 firms nationally over the course of the last few years to help them develop strategies to address these areas. Bill has also worked with large law firms as a National Account Representative and as a Reference Attorney. Prior to joining Thomson Reuters, Mr. Josten was an attorney practicing in criminal defense and general civil litigation. Bill was previously an Adjunct Professor of Law at the University of St. Thomas School of Law in Minneapolis, Minnesota, and has clerked at the Minnesota Court of Appeals.

Bill White

Bill White is a lawyer who has successfully avoided the practice of law for nearly 30 years.

He is the founder, president and CEO of ReelLawyers LLC – that’s “Reel” as in movie reel if you’re reading this out loud. ReelLawyers provides substantive video content services to law firms across the country, and publishes the videos online at ReelLawyers.com

In his past life, Bill was the founder and publisher of the award-winning and irreverent Law & Politics magazine. The magazine, whose tagline was, Only our name is boring, has been described as “a sort of cross between Mad Magazine and the Harvard Law Review.”

Bill also was the founder and publisher of Super Lawyers until it was sold to Thomson Reuters in 2010. While others did the work, he oversaw the growth of Super Lawyers from a single Minnesota publication to its eventual expansion into all 50 states.

After the sale of Super Lawyers, Bill had a non-compete clause that barred from him from legal publishing for two years. This turned out to be a blessing in disguise. It was during this period, while providing marketing services for a Minneapolis-based law firm, that Bill discovered how to use video to generate new business for the firm. From this experience, ReelLawyers was born.

Bruce Sevy

Bruce is a seasoned professional with a passion for talent management and is a 20+ year veteran in designing and implementing efficient, effective and high impact talent management systems, tools and processes that help organizations select, deploy, develop, reward, and promote high performance employees at all organizational levels.
Over the course of Bruce’s career he has designed and implemented numerous large scale talent management processes and tools, including competency modeling, selection, development, performance management and succession. In addition, he is an accomplished coach, has excellent platform skills and a reputation for presenting complex topics in a clear, convincing and pragmatic manner. Bruce was most recently Sr. Director, KF Assessment at Korn Ferry (KF) International (previously PDI), where he was responsible for abroad array of talent analytics products and related services. Prior to KF/PDI, Bruce was the Midwest Region Practice Leader at Hay Group in Chicago, and prior to Hay Group he served as VP Product Consulting and VP Sales and Marketing at SHL. Bruce has a Bachelor of Science in Psychology from the University of Illinois and a Ph.D. in Industrial/Organizational Psychology from the University of Minnesota.

Bob Silvy

Bob Silvy acts as Chief Sales Officer for American City Business Journals with responsibilities for over $100M of local revenue. American City is the nation’s largest print and digital publisher of local business news with operations in 43 markets.
Silvy advises senior leadership on new revenue sources and how to respond to new forms of competition. He is leading a transformation of the firm’s sales organization and business development processes nationwide. He has been recognized for innovation and the use of advanced demand generation strategies.
Silvy is a frequent speaker at educational events for American City’s clients. He devotes significant time in the field each week to meet with C-level executives at professional service firms and recommend communication and business development strategies.

Cameron Friedlander

Cameron Friedlander is responsible for providing marketing technology leadership, strategy and planning for ongoing marketing campaigns, enterprise platforms, and eCommerce initiatives across all KCNA brands;

identifying, defining existing and emerging marketing technologies to maximize the ROI and engagement of KC marketing and eCommerce objectives. Prior to Kimberly-Clark, Cameron was Executive Director for Creative Technology in North America at Blast Radius (WPP), where he led a multidisciplinary team (strategy, design, and technology) to create technology-based marketing campaigns that utilized the entire consumer
ecosystem for brands like HP, Starbucks, and Nike. He was also Executive Partner, VP of Technology, at Designkitchen (Y&R) where he helped position the agency (Storytelling and Technology), shape the Technology team (Agile marketing), and build the UX team (focused on UCD) to create agency models rooted in tech methodologies to deliver evolving campaigns and platforms for B2C and B2B Fortune 500 companies including HP, Sears, CVS Caremark, and Motorola Solutions, in addition to TD Ameritrade, Burger King, Land Rover, and Johnnie Walker.

Cari Brunelle

Cari Brunelle is a partner at Baretz+Brunelle, a corporate and crisis communications firm for elite law firms, high-profile businesses and prominent individuals. Named Crisis Manager of the Year by PRNews, Cari has provided media training and crisis communications counsel to lawyers, law firm management, and corporate CEOs for more than 15 years. She has extensive experience preparing clients for communications to be used in preparation for, during, and after a crisis, and served as the media spokesperson in several high-profile cases, including those involving John and Patsy Ramsey, Howard K. Stern, and former astronaut Lisa Nowak.

Cari began her career in broadcast news as an anchor and reporter and produced two documentaries for PBS, one of which was nominated for an Emmy. Prior to legal PR, she spent nearly 10 years in higher education communications and served as the public information officer for a Virginia state agency. Cari has been named one of PRNews’ Top Women in PR and Lawdragon’s 100 Legal Consultants You Need to Know, and holds a degree in journalism from the University of Virginia.

Catherine Alman MacDonagh

Catherine Alman MacDonagh, JD is a former corporate counsel and successful law firm marketing and business development professional who now teaches and provides process improvement, marketing, and business development consulting.

A Legal Lean Sigma® Black Belt and a certified Six Sigma Green Belt, Catherine is the CEO and a Founder of the Legal Lean Sigma® Institute, which provides consulting and the first process improvement and project management certification courses and program specifically designed for the legal profession. 

Catherine is Chief Enthusiasm Officer of The Mocktail and the Legal Mocktail™, experiential networking training exercises. She also has her own business development training and coaching practice, FIRM Guidance.

An adjunct professor, Catherine teaches a process improvement course in the George Washington University Masters in Law Firm Management program and a process improvement and project management course at Suffolk Law School. Catherine is the co-author of two books: The Law Firm Associate’s Guide to Personal Marketing and Selling Skills andThe Woman Lawyer’s Rainmaking Game, now in its third edition. 
Catherine currently serves as co-chair of the Legal Marketing Association (LMA) Education Committee and recently completed a term on the international board (2011-2013). She is a also a Co-Founder of the Legal Sales and Service Organization (LSSO). 

Honors and awards Catherine has received include: Elected Fellow, College of Law Practice Management, Boston Business Journal’s 40 Under 40, two years on the prestigious MLF 50 (Marketing the Law Firm Top 50) List, and several Legal Marketing Association Your Honor Awards.

Cheryl Bame

Cheryl Bame, Principal of Bame Public Relations A communications professional with enviable contacts and reach, Cheryl Bame is widely recognized for her innovative work with law firms, professional services firms, financial and real estate companies as well as industry trade groups.

After a decade in the broadcast news business, Cheryl has spent the last 15 years implementing communications programs that involve media relations, social media, networking and speaking engagements and other professional reputations strategies. In 2015, Cheryl was asked by the International Board of Directors of the Legal Marketing Association to launch the firms Public Relations Special Interest Group to advance the public relations profession for the legal industry.

A frequent speaker and blogger, Cheryl has a passion for her craft and her clients' successes.

Cheryl Disch

Cheryl Disch is Senior Manager, Marketing Information Systems at Duane Morris LLP, where she is responsible for the development and maintenance of content and technology supporting the firm’s business development activities, including proposal development and automation, business and competitive intelligence research, experience database, and client relationship management (CRM). She focuses on applying technology to improve the ways to capture, analyze and share content and data within the department and with attorneys and clients to help grow the business.

Cheryl’s 30-year career spans a variety of industries including insurance, engineering and defense before landing in legal marketing 15 years ago. She has been active in the International Legal Technology Association (ILTA) since 2007 and is the 2016/2017 Co-Chair of ILTACON.

Chris W. Kirby

PCT Solutions, Inc. founder Chris W. Kirby, JD has focused his career on assisting attorneys and other professionals in all aspects of professional and personal success. Throughout this century, Chris has been solely dedicated to coaching and training corporate and legal clients. He has worked with well over 3000 professionals from hundreds of law firms and other organizations in 38 states, and from more than 40 countries. Given the incredibly diverse client list - AmLaw 100 law and Big 4 accounting firms to solo practitioners, Fortune 50 corporations to closely held businesses - with which he has worked, Chris has been able to develop unparalleled skill in the development and implementation of uniquely tailored client-centric solutions.

Chris received his BA from Rhodes College and his JD from the University of Arkansas. He is a member of the Law Marketing Association (former Austin City Group Chair and Texas Chapter Board member), the Christian Legal Society (currently serving on the National Attorney Ministries Committee), the State Bar of Texas, the American Bar Association, and the Order of the Barristers.
Chris, his wife Dawn, and their three children call the Austin suburb of Bastrop, Texas home.

Cindy Larson

Cindy Larson is the Publisher of Super Lawyers Magazines nationwide and an inventor of the Super Lawyers patented selection process. Her responsibilities include oversight of editorial and the Super Lawyers print distribution strategy and negotiations. She was part of the team that sheparded the national and now international expansion of the Super Lawyers list and brand. Prior to assuming the role of publisher, Cindy was the Director of Research for Super Lawyers and was responsible for selecting those named to the Super Lawyers lists. She has a J.D. From the University of Minnesota Law School and practiced commercial litigation in Minneapolis before entering the world of legal publishing.

Colin Pope

Colin Pope is editor of the Austin Business Journal and host of the television show Straight From The Top. As editor, he steers the ABJ’s content and newsroom to produce world-class news that is consumed by more than 3 million people annually — mostly C-suite executives, civic and political leaders who demand very much. Colin has lived in Austin for about 30 years, and in 2014 he was named Austin Under 40’s Austinite of the Year. 

Corrie Maguire

Corrie is the Global Digital Marketing Director at The Boston Consulting Group. In her role, she shapes and directs the firm's external digital marketing strategies and defines the overall user experience of its online presence for a variety of audiences, such as clients, prospects, recruits, and alumni. One of the main goals of BCG's digital program is to extend the reach of its brand and build awareness of its offering. Corrie, with her team, uncover innovative solutions to increase BCG's share of voice via the web, social media, e-mail, and other paid efforts. Corrie earned her bachelor's degree at the University of Pittsburgh and her master's degree at Emerson College.

Courtney Smith

Courtney serves as in-house legal counsel for Freescale on all employment and immigration matters.  Freescale is a global company that designs and manufactures semiconductors, with 17,000 employees worldwide and operations in over 20 countries.  In her role, Courtney provides advice and counsel to management and HR on the full array of employment issues, and oversees the company’s global immigration program.  She regularly engages and works with outside counsel in multiple jurisdictions to secure assistance with employment law, benefits, immigration, and dispute resolution.    

Prior to joining Freescale, Courtney spent 15 years in private practice, most recently as a Shareholder in the Austin office of Ogletree Deakins, where she practiced employment law and litigation.  Courtney also spent eight years at large law firms in Los Angeles, California, where she practiced employment law and commercial litigation, and served “on loan” as in house counsel to a major studio and an international food company.

Cynthia Holbrook

Cynthia Holbrook co-leads global marketing and business development department at Winston & Strawn LLP, where she is responsible for overall administration of the firm’s marketing communications and operations, practice and business development, and strategic planning functions. Ms. Holbrook also serves as the managing director of practice development for Winston & Strawn’s 450+-attorney global Litigation Department and manages the performance of the firm’s Corporate practice development team. In this capacity, she reports directly to the firm’s managing partner and serves as a member of the firm’s senior executive leadership team.

Ms. Holbrook began her career as a commercial litigator. Since leaving the practice of law more than fifteen years ago, she has worked in both the legal and professional services industries. Prior to joining Winston, Ms. Holbrook led marketing and business development functions for Kroll, Inc.’s Business Intelligence and Investigations and Financial Advisory Services practices (Western United States). Before that, she served as global director of marketing for O’Melveny & Myers LLP, where she oversaw the 900+-attorney firm’s marketing and client development team and directed and implemented global practice development strategies.

Dave Poston

Dave Poston is a licensed attorney who has held numerous international in-house and agency positions for law and other professional services firms handling international public relations and business development responsibilities from offices in Atlanta, London, New York, Orlando and San Francisco.

David Schaefer

David Schaefer is the Director of Public Relations at Covington & Burling. With more than 15 years of law firm public relations experience, David is a seasoned professional with both agency and in-house experience who brings a pragmatic approach to corporate communications and messaging. In his role, David is responsible for the development and implementation of expanded external and internal communications across Covington’s international platform. His role is charged with serving as a strategic contributor in supporting, enhancing, and protecting the firm’s business, brand, and reputation.

David’s previous in-house roles have included serving as the head of communications at Chadbourne & Parke and as the global director of communications at Orrick. He has also serviced law firms and corporate clients from PR agencies of all sizes. In addition to significant PR experience in the North American, European and Asian media markets, David is also skilled at internal, executive and crisis communications. David received a B.A. from Syracuse University’s Newhouse School of Communications and a J.D. from Santa Clara University.

Dawn Longfield

Dawn Longfield has been working in law firm marketing for over 24 years.  Currently, she is the CMO at Davis & Gilbert, a 110-attorney firm in New York.  She is responsible for the strategic development and implementation of the firm's marketing and business development initiatives including business development, public relations, event sponsorships, digital marketing as well as internal and external communications.  

Prior to joining Davis & Gilbert, Dawn was the CMO at Anderson Kill and worked at Akin Gump Strauss Hauer & Feld, LLP in a practice development role. She began her career in law firms at Chadbourne & Parke LLP.  Prior to law firm marketing, she worked for 10 years in the corporate world at U.S. Sprint and Pepsi-Cola USA.

Dawn has been an active member of the New York chapter of LMA for over 20 years and served as the Chapter President in 2002. She is currently co-chair of the LMA CMO/Senior Leader SIG and has served as co-chair of the Metro New York LMA CMO SIG since 2013.

Deborah McMurray

Deborah McMurray is CEO and Strategy Architect of Content Pilot LLC, a company she founded in 2006.As the leader of Content Pilot, a strategy and technology company, Deborah and her team specialize in the design of websites and proposal centers, experience databases, mobile sites other marketing technology tools, and important strategic initiatives, such as marketing department restructuring/realignment and positioning/branding campaigns. In 2008, she was inducted into the Legal Marketing Association’s Hall of Fame and in 2007, was elected as a Fellow in the College of Law Practice Management. In December 2013, she was named in National Law Journal’s 2013 Top 50 Legal Business Trailblazers & Pioneers. Read her Law Firm 4.0 Blog.

Despina C. Kartson

Despina Kartson oversees Morgan Lewis’s global business development and marketing strategies across 29 offices in the United States, Europe, Asia, and the Middle East. She leads a department that is responsible for strategic planning, marketing, practice development, client development, public relations, creative services, and internal, external, and online communications. Prior to joining Morgan Lewis, Despina served as chief marketing officer for another global law firm.

Despina brings to her role experience gained in leadership positions in business development, strategy, and technology for service providers to the legal and financial services industries, as well as to other global law firms.

Dominique Marie Kilman

Dominique Kilman is a cyber security analyst with over 13 years of experience in a wide array of information security disciplines and an additional 4 years’ experience in software development and testing. As a Principal Consultant based out of Austin, TX, Dominique participates in customer engagements ranging from breach response to proactive compromise and adversary assessments.
Prior to her work at CrowdStrike, Dominique was a manager at KPMG in the Forensic Technology practice specializing in malicious code analysis, network forensics and incident response. Dominique spent much of her career working with government entities to improve their cyber security posture. While in these positions, Dominique was able to train government agencies in recognizing and responding to threats, implement technologies to improve monitoring and response capabilities to cyber security incidents, and investigate emerging technologies to determine their applicability for improving cyber security.
Dominique obtained an MS in Computer Science from the University of Illinois in 2002 and a BS in Computer Engineering from Texas A&M University in 1997. She is a CISSP and CISM, holds SANS certifications in Digital Forensic Analysis, Malware Analysis, Auditing, Incident Handling and Wireless Auditing as well as the e-Council Certified Security Analyst certification. While working for the government, she held both DoD Top Secret and DoE Q clearances.

Eleanor Kerlow

Eleanor ("Elli") Kerlow Esq. is an award-winning publicist, published author, former legal editor, and attorney. Her strength is developing strategic branded content, thought leadership and publicity campaigns for AmLaw 100 law firms. Located in Washington, DC, she is currently senior public relations manager at 800-lawyer global firm Hunton & Williams LLP. Prior to Hunton, she was the Senior Public Relations Manager at Sutherland Asbill & Brennan LLP and before that, the Director of Marketing and Communications at Morgan, Lewis & Bockius LLP. She has extensive experience directing media campaigns to advance strategic goals and to raise firms' profile in key markets, practices and industries. She leads the internal and external global PR team to implement thought leadership campaigns to drive business development goals and the firm’s strategic plan. She oversees the firm’s intranet, Web and social media news content, rankings, directory and nominations process, news releases, reprint permissions, media positioning and crisis communications. She is the author of a book on Harvard Law School and spent nearly a decade working as a legal journalist and editor. When she is not fending off sharks above land, she is enjoying them underwater as an avid scuba diver.

Elizabeth Lampert

For over 13 years, regional, national and global law firms have drawn from Elizabeth's focused and intelligent strategic plans to accomplish their public relations objective. Elizabeth has lent her public relations and legal marketing acumen to some of the country’s most profitable law firms, their business clients and top legal practitioners in a variety of practice areas, helping each to expand their client base and increase their public profiles in target markets. Her extensive network of media contacts provide practitioners with opportunities for quotes, expert commentary and by-lines. Named one of the most 15 most “Highly Valued PR Assets” by PR News, my clients have gained entree to some of the foremost legal, trade, and mainstream news outlets, such as Fast Company Fast 50, ABCNews, Corporate Counsel Magazine, Business Week, USA Today, Wall Street Journal, Houston Chronicle, Forbes and others. Many have appeared as legal experts on local, regional and national television and radio spots, including CNN and National Public Radio.

Member of the Legal Marketing Association, was the Executive Editor of LMA Strategies Journal and Chair of the 2005 LMA annual conference, the first manager of public relations at Littler Mendelson, the national labor and employment firm, and have worked in the advertising groups of both the Recorder, a San Francisco affiliate of American Lawyer Media, and the National Law Journal. Specialties:Companies, law firms and individuals looking to highlight their expertise and advance the awareness of their accomplishments.

Eric Miller

Eric Miller leads national public relation efforts for Nossaman LLP, a seven office, 150 lawyer firm headquartered in Los Angeles.  Previously, he served as the PR Manager for Bingham McCutchen for over six years, and worked in numerous public relations and marketing positions for Trammell Crow Company/CB Richard Ellis and LRN, the Legal Knowledge Company. He received his B.A. from Rutgers University.   

Daryl Drabinsky

Daryl Drabinsky currently leads digital communications at DLA Piper LLP (US) as Senior Manager of Digital Communications for the Americas. In this role, she drives digital strategy across all channels including web, social, blogs and microsites, working across the firm to add a digital layer to initiatives including employer branding, digital policies, alumni programs, content marketing, public relations and events. Prior to DLA Piper, Daryl was the digital communications manager at White & Case where she launched their global digital marketing program and was honored by The Financial Times for “Innovating the Business of Law” for one of her Firm-wide initiatives. Before working in professional services, Daryl worked in the agency world, working on digital and social media programming for clients including American Airlines and Underwriters Laboratories. Daryl has an MBA in Marketing and Management from The Wharton School of the University of Pennsylvania and a Bachelors in Political Sciences from Northwestern University. You can follow her @ddrab and connect with her at www.linkedin.com/in/daryldrabinsky

David Brady

David Brady is the CEO of Vuture Group a specialist in revenue creation and marketing automation for professional services firms worldwide. With offices in London, New York and Sydney, David Co-founded Vuture to help shape the future of business development for the fastest growing firms by delivering easy to use, practical software tools that would enable resource stretched business teams to develop fast engagement, build strong client relationships and drive revenue performance. Vuture now works with hundreds of CMOs on an international scale, many of which represent AM Law top 200 law firms.

With over 20 years marketing experience, much of it spent in the professions on both client and agency side, David is responsible for strategy, growth and value creation. He is a Fellow of the Chartered Institute of Marketing, a regular judge at the Managing Partner Awards, a Director of the Marketing Leaders Group and a regular contributor to business development thought leadership in the professions.

Despina C. Kartson

Despina Kartson oversees Morgan Lewis’s global business development and marketing strategies across 29 offices in the United States, Europe, Asia, and the Middle East. She leads a department that is responsible for strategic planning, marketing, practice development, client development, public relations, creative services, and internal, external, and online communications. Prior to joining Morgan Lewis, Despina served as chief marketing officer for another global law firm.

Despina brings to her role experience gained in leadership positions in business development, strategy, and technology for service providers to the legal and financial services industries, as well as to other global law firms.

Diana O’Brien

Diana O’Brien is the Chief Marketing Officer of Deloitte and advisory partner to several clients. She serves on the Deloitte LLP U.S. executive, Deloitte Consulting board of directors, Deloitte Digital board of Directors, and is a member of the DTTL global governance council, clients and industries council and executive brand council.   Diana’s focus is on building the firm’s reputation, developing stronger client insight and relationships, innovating new marketing approaches, and ultimately fostering the growth of Deloitte’s businesses.

Since joining Deloitte in 1985, Diana has been a champion of creating the experiences and culture that empower leaders to thrive – among our clients, at Deloitte, and within her community.  She was the first managing principal for Deloitte University where she led the ground-breaking opening of the 700,000 square-foot, $300 million dollar Deloitte University leadership development facility in Westlake. She served as the managing principal for talent development reshaping the succession, leadership development, community engagement and inclusion initiatives that have made a meaningful impact in our communities and with our people.   Most recently she served as the DTTL global client portfolio leader responsible for Deloitte’s global clients and industries program and prior to that the leader of Deloitte Consulting’s $1 billion dollar Life Sciences practice.
  
Outside Deloitte, Diana supports several charities related to autism. She is the chairman and founder of IMPACT Autism, a forward-thinking organization that creates and delivers life management solutions to combat the educational, emotional, and social challenges of autism. She has received several outstanding community involvement awards from Cincinnati Autism Society, Applied Behavioral Services, Every Child Succeeds, FRED, and Cincinnati Center for Autism. In addition to her work with autism, she led a team that provided $600,000 of pro bono services to help the National Underground Railroad Freedom Center develop a strategic plan.   Diana’s commitment to making an impact has earned other recognition as one of the Leading Women of Greater Cincinnati by Leading Women Inc., Cincinnati’s 40 Under 40  and by Leaders Magazine as women leaders to follow for the past two years.

Diana Courson

Diana Kroner Courson is the chief marketing officer at Zuckerman Spaeder, a nationally recognized litigation firm in that represents individual and institutional clients in complex, highly contested civil and criminal cases. She has been in the professional services industry for much of her 20 year career, most recently as CMO at Bowman Consulting, an engineering consulting firm, and prior to that, Senior Director of Marketing & Communications at the Washington, DC-based law firm Dickstein Shapiro. A longtime member of the Legal Marketing Association, Diana served on the LMA Capital Chapter board from 2008-2011, serving as President of the Chapter in 2010. She was co-chair of the LMA Governance Committee in 2012-13, and is now serving as co-chair of the Small Firm/Solo Marketer SIG.
Diana is based in Washington, DC, where she has been since receiving her BA in Communications at The George Washington University. When she’s not working, Diana enjoys traveling and riding roller coasters with her family.

Elizabeth Duffy

Elizabeth is an accomplished analyst with a reputation for identifying emerging trends among complex data. Her ability to leverage ‘voice of the client’ insight is trusted by leading global, US and Canadian law firms looking to drive successful growth.
She combines her analytical expertise with a thorough understanding of the needs of general counsel and law firms as well as the global legal market in which they operate. As such, she is instrumental in the design, analysis and interpretation of Acritas’ Sharplegal – the world’s most comprehensive annual study of the global legal market – to ensure it continues to deliver credible evidence to inform and validate strategic planning.
Her passion for helping law firms to develop more effective strategies and achieve their goals is second to none. In 2011, Lizzy established Acritas’ US office and continues to service and build our North American client base from her new home in New York.
She regularly leads research projects including client reviews and thought leadership programs, and presents solutions built on robust research findings to the management boards, partnerships and practice groups of AmLaw 50 firms.
A seasoned presenter, Lizzy’s clear and insightful explanations of how Acritas data can be applied to enhance the client-law firm relationship continue to secure her many high profile speaking engagements around the world.
Lizzy prides herself on delivering customized research results that are easy for clients to apply to sharpen focus, set direction and meet their strategic goals.

Eric Dewey

Eric Dewey, MBA, is Principle of Group Dewey Consulting. He has more than 25 years of marketing and business development experience in four professional services industries including over a decade in the chief marketing officer roles of four large law firms. His professional services experience spans senior level marketing positions in banking, consulting, commercial real estate and legal services. He writes the legal marketing blog, Lawyerupstrategies.com and a monthly column on lateral recruiting and integration for The Recorder, a weekly west coast publication of ALM Media. Group Dewey Consulting provides business development coaching and training, opportunities research, client interviews, marketing support services and lateral partner due diligence services to law firms, practice groups and lawyers. Please visit our website at www.groupdewey.com for more information.

Eric Noren

As a Senior Financial Analyst at Alston & Bird, Eric provides guidance to firm leadership on topics including operational efficiency, profitability, and pricing strategy. Additionally, Eric has been deeply involved in the firm’s legal project management initiatives and has served as an internal consultant to practice groups in the implementation of LPM related pilot programs. Currently, he is working on the implementation of an enterprise solution for matter management and budgeting. 

Eric began his career in investment banking, working as an advisor to private technology companies in sell-side M&A transactions. Eric entered the legal industry as a Financial Analyst with Dorsey & Whitney in Minneapolis prior to joining Alston & Bird in Atlanta.

Erika Steinberg

Erika Steinberg, Director of Marketing Operations at Sidley Austin LLP, has been with the firm for nearly a decade. Her role at Sidley is multi-dimensional, affording her the opportunity to work not only with the firm’s global marketing team, but also with professionals in its accounting, IT, human resources and sourcing departments.

Erika’s operations responsibilities include enhancing efficiency and promoting consistency in how members of her team handle their duties. This work impacts a range of business areas, from budgeting to hiring to sourcing. She is always trying to answer the questions, “How can we do this better?” and “What resources will help us do so?” As a leader in the department, Erika frequently coaches and mentors other leaders and staff, helping them develop their skills and evolve in their careers.

For more than 20 years, Erika has worked in law firms, much of that time in legal marketing. She has been in AmLaw 100 and 200 firms in New York and Washington, D.C. Erika currently resides in Manhattan with her family.

Erin Hawk

Erin Hawk has more than 20 years of legal marketing and business development experience and is currently the Chief Business Development Officer for Shumaker, Loop & Kendrick, LLP’s Ohio Offices. In this newly created role, Erin helps the firm’s attorneys grow their client relationships, identify opportunities to reach new markets, advises management on strategic growth initiatives and supports the firm’s growth plan. She has implemented numerous successful client outreach initiatives, including a systematic way to increase the transparency with clients and help attorneys frame a constructive discussion to ensure we are meeting the highest level of service expectations and address potential unmet needs. She also established an program that facilitated team accountability for business development efforts.

Erin has managed a team of marketing and business development professionals across numerous business development and marketing initiatives, including media relations, advertising, event management, social media marketing, website development and content generation.

Erin earned her Masters of Science in Marketing and Communication from Franklin University (where she graduated first in her class) and her Bachelor of Arts in Journalism and Spanish from The Ohio State University (where she also graduated first in her class from the School of Journalism).

Erin served on the LMA Ohio board for five years, during which the Chapter won the LMA International Chapter of the Year Award twice. She served as the Ohio Chapter President in 2014, helped launch and has helped plan the Chapter’s Annual Practice Development Institute, and launch a QuickStart program for the Chapter.

Erin Corbin Meszaros

Ms Meszaros is an integral part of the implementation of the Firm's business strategies and is responsible for enhancing client satisfaction, increasing awareness of the brand, and initiating innovative solutions. She provides individual attorney business development coaching which helps integrate and align individual initiatives with the firm's overall business development plan. She also provides strategic guidance and support at the practice group and team levels to ensure the firm's strategic goals are being met.
Ms. Meszaros was recently named to the 2013 National Law Journal's Top 50 Business of Law Trailblazers list. She was also featured in May of 2012 by Fulton County Daily Report in an article discussing the redefined and expanded role of Chief Marketing Officers in the legal space. Ms. Meszaros was named by Indiana University's Kelley School of Business, Business Class X104, as the Most Respected Business Person in 2009 and was honored by Atlanta Woman magazine as one of the 2008 Top 25 Professional Women to Watch.

Gayle Abbott

Ms. Abbott is Founder, President and CEO, Strategic Alignment Partners, Inc. and Mind Soul Academy. She works with boards of directors, executives, leaders, high potentials and teams to increase their effectiveness, impact and profitability. She helps facilitate change, serves as an executive sounding board on complex people issues and works with high performers so they go to the next level of contribution and effectiveness. She is passionate about helping people and organizations move to new levels on their journey. In doing this, she uses her sixth sense, practical business techniques and tools, the esoteric sciences and her expertise in people, communication, critical thinking, practical results and business strategy and execution to help move individuals and organizations to the next level of performance. She is an entrepreneur and leader who has run a successful company for over 20 years.

She is a co-author in three best-selling books, SuccessOnomics with Steve Forbes, Think and Grow Rich Today and New Rules of Success.

Geoff Frost

Geoff Frost is the Director of Client Development at Bondurant Mixson & Elmore, a litigation boutique based in Atlanta, GA. Mr. Frost is responsible for directing all of the firm’s business and professional development activities.

Mr. Frost currently serves on the Board for Georgia Law Center for the Homeless and is a past Program Chair for the Atlanta Legal Marketing Association City Group.

Mr. Frost’s prior experience includes six years in the marketing department at an AmLaw 200 firm in Atlanta and four years managing the marketing department for the Eglin Air Force Base Regional Hospital.

Geoffrey R. Goldberg

Geoffrey R. Goldberg is the Chief Advancement Officer at McCarter & English, LLP, a firm of over 400 lawyers in nine offices. McCarter is among the oldest and largest law firms in the United States and is the oldest and largest law firm based in the State of New Jersey. Geoff helps McCarter advance its business in the northeast and, for some of its practices, nationally. He helps McCarter’s lawyers set strategy, devise plans to implement those strategies, and then marshal the firm’s business development and marketing resources to execute those plans. Geoff practiced law before returning to his roots as a writer at a legal publishing company. He began his career in law firm business development as a writer at Davis, Polk & Wardwell, followed by three years as a Business Development Manager at White & Case before becoming the Marketing Director at New York’s Herrick, Feinstein, and then Chief Marketing Officer at Lowenstein Sandler. He has been at McCarter & English since 2012.

Geoff earned his JD from Tulane Law School and his Bachelor of Science from Cornell University, with a double major in Journalism and Public Relations & Advertising. He spends his free time traveling with his family and losing bicycle races in New York’s Central Park.

Gordon Braun-Woodbury

Gordon is a senior B2B marketing and communications executive with over 30 years’ experience in the professional services sector.

In his current role at KPMG Canada, Gordon is responsible for optimizing Marketing’s contribution to the firm’s overall business strategy.  He is focused on creating organizational and operational effectiveness through the use of marketing and CRM technologies, for resource management via offshoring, and for key marketing metrics, including analytics and a balanced Growth scorecard.

Prior to his current position Gordon served for more than 15 years as head of KPMG Canada’s corporate communications function, with national responsibility for brand, public affairs, creative services, web properties and internal communications.

Gregory Ramos

Gregory Ramos is a Member of Sherman & Howard’s Corporate and Business Department.  He has more than 20 years of experience representing large companies in mergers and acquisitions, corporate and business matters, strategic business transactions, and intellectual property transactions.  In that time, he has closed dozens of M&A transactions, with a combined value of over $13 Billion.  Greg currently is the senior lead outside counsel on the M&A portfolio of a Fortune 250 telecommunications company and manages a client team of over a dozen lawyers in connection with that representation. Greg has been recognized in Colorado Super Lawyers in the fields of mergers and acquisitions, business/corporate, and intellectual property. Greg received his law degree from University of Colorado School of Law in 1992 where he was editor of the University of Colorado Law Review and Order of the Coif. Greg received his Bachelor of Science degree in electrical engineering and computer science in 1984 from the University of Colorado. He currently serves on the board of directors of the University of Colorado Law Alumni Board. 

Guy Alvarez

Guy Alvarez is the Founder and Chief Engagement Officer of Good2BSocial.  Over his 25-year career, Guy has defied the trend to narrow specialization by acquiring deep expertise spanning the fields of technology, marketing and business organization.  This has enabled him to emerge as a leading consultant in the application of social technologies for business purposes.

Guy’s career has given him intimate familiarity with all aspects of the professional service firm – from the inside and out.  Trained as a lawyer and first working as an associate at a medium sized firm, he was quick to realize the revolutionary power of technology on legal practice, and built one of the first law firm web sites for his own firm. From there he made a business building law firm web sites for ALM Media, a leading legal publisher, counting America’s largest law firms among his clients.  Guy further honed his skills running the digital marketing group for KPMG where he also acquired expertise in the field of Knowledge Management, tasked with building KPMG’s internal KM system.

With a background in technology and marketing, Guy emerged as early adopter and advocate of social enterprise technology.  As co-founder of the Business Development Institute, he organized the very first conference on the topic of Social Media, which brought together pioneers in the field (including Reid Hoffman, Founder of LinkedIn).  Guy went on to hone his social media expertise as a consultant for a broad range of clients, including consumer-goods specialists, such as Pernod Ricard, as well as legal industry leaders such as Lexis-Nexis and PLI.  He has advised Fortune 100 companies on the roll-out of company-wide social networks as well as the construction of thriving business units based on top of social media platforms.
Guy is the co-author of Outperform The Competition: Business Strategies for The Social Law Firm published by Ark Group and Managing Partner. He is also the co-author of The Social Law Firm Index and The Social Law Firm Index- UK Edition, which highlights the use of social media by the leading law firms in the world.

As Chief Engagement Officer of Good2bSocial, Guy dedicates himself to helping law firms and other professional services organizations re-engineer existing operations into social businesses.  His primary focus is to teach lawyers and professionals working at law firms how to use social technology to enhance their personal brand and be recognized as a thought leader in their areas of practice..

Guy is the proud father of two amazing girls (age 11 and 14) and lives in New York City.  You can follow him on twitter at: @guylaw1313

Helen Bertelli

With a 17-year career in legal PR and marketing followed by experience in consumer marketing, digital and social media, Helen’s enduring goal has been to produce results that help her clients build their businesses.

For example, early in her career at a national PR agency Helen led a campaign on behalf of a major law firm that helped turn a $40K investment into more than $1 million in revenue. Later, she founded the marketing department at a national law firm where she led campaigns that won new clients and garnered national recognition, including the Legal Marketing Association's coveted "Your Honor" Award. Then, as senior vice president at a prominent legal PR firm, Helen managed a nationwide team that generated several million dollars in annual revenue.

Today, at the international PR agency Infinite Spada, Helen manages cross-border teams to service clients with round-the-clock PR needs that include multi-jurisdictional litigation, complex media relations and digital communications.

Helen graduated with honors from the University of Virginia and also studied writing at Oxford University in England. She has been a member of the Legal Marketing Association since 1998 and has served on various chapter boards throughout her career.

Hank Miller

Hank Miller serves as the Chief Administrative Officer of the Washington, DC office of Paul, Weiss, Rifkind, Wharton & Garrison LLP. In this role, he oversees all operations functions of the office and leads a dynamic team of professionals from areas of the firm including Human Resources, Marketing & Business Development, Information Technology, Attorney Recruitment & Professional Development, Library & Legal Support, Accounting & Finance, Real Estate and Facilities Management.

With over 12 years of experience in the legal industry, Mr. Miller has extensive knowledge in a wide variety of areas including strategic planning, talent management, employee relations, performance management, financial management and organizational development. He has been instrumental in developing a firm-wide vision and core value initiative that focuses on delivering superior client service. Under his direction, the firm’s DC office has seen substantial growth.

Before joining Paul, Weiss in August 2011, Mr. Miller served in senior roles at The Ferguson Group LLC. Prior to that, he served for eight years as the Director of Human Resources and Office Administrator of Howrey LLP.

Mr. Miller holds a Bachelor's degree in Marketing from The George Washington University.

Jabez LeBret

Jabez is co-author of the best-selling legal technology book Online Law Practice Strategies. He is an international technology expert who has delivered over 200 CLE presentations at bar associations around the US. He is also the 2016 and 2017 co-chair for the Legal Marketing Association national YHA. Jabez writes a regular business and technology column for Forbes and contributors to the ABA Journal, Clio, Avvo and NBC Chicago. He co-founder of the legal marketing agency GNGF, winner of the 2014 Best Places to Work by the Cincinnati Business Courier. Jabez is an advisor to SUBWAY corporation and sits on the SMB board for Box.com. He loves coffee and is a craft beer enthusiast.

Jann Dudley

Jann leads Archer Norris’s marketing and business development programs. Working closely with individual attorneys and industry groups, she strategically helps identify and implement initiatives to create new business opportunities.

Balancing time-tested professional services marketing methods with 20 years of experience, Jann applies industry research and thought leadership to build business development programs designed to effectively approach and grow key markets. As the firm continues to expand, she collaborates closely with lateral lawyers who join the firm, to facilitate the transition for them and their clients.

Embracing the digital age, Jann employs a mix of traditional and electronic methods to keep the firm connected through a variety of internal and external marketing touch points. She has undertaken several comprehensive branding and advertising campaigns to position Archer Norris as a leading law firm in California and beyond. Her approach is firmly founded in metrics for tracking and measuring success, and draws on a keen understanding of law firm dynamics.

A staunch supporter of the LMA – Bay Area Chapter, Jann serves on its Board of Directors, currently as President-Elect. She frequently speaks on legal marketing topics and in 2014 received the Rella Lossy Professional Achievement Award.

Jay Connolly

Jay Connolly is the Global Chief Talent Officer of Dentons' human resources, recruiting and training functions, delivering best practices and ensuring consistent standards across all geographies. He advises the firm's leaders on opportunities to enhance all aspects of talent management including recruitment, performance management, diversity, training and development, and compensation and benefits programs for everyone at the firm.
Jay joined Dentons in 2011, bringing a great deal of experience in talent management and human resources leadership and expertise from a variety of industries. Prior to joining Dentons, he worked in the US and UK offices of Clifford Chance LLP as a member of the global HR leadership team. He also worked at the LEGO Company, where he had HR responsibility for the UK, Italy, Benelux and Nordic regions. Jay also fulfilled a number of roles during his time at Unilever in the UK.

Jeff Hemming

Jeff Hemming specializes in developing integrated solutions that deliver information to senior management, business development and marketing teams to better understand clients and increase bottom line revenue. He has spent the past fourteen years working with legal and technology clients including eight years implementing Tikit’s eMarketing solution for their 100 plus North American clients.

Jeff is experienced in implementing solutions that achieve business development/marketing strategy via electronic communications.  Emphasis placed on delivering relevant content via targeted communications across multiple channels that adhere to compliance requirements and metrics delivered via easy to understand dashboards. Solutions that he actively works with include InterAction, Tikit EMS, Salesforce.com, Exact Target and Constant Contact.

Jeff holds a degree from the University of Western Ontario and a post-graduate certificate in Direct Marketing from the University of Toronto.

Jennifer S. Bankston

Jennifer S. Bankston is Chief Business Development and Marketing Officer of McGinnis Lochridge LLP. She has built her career creating marketing, business development and communications plans and executing strategies for Deloitte Consulting, law firms and several technology companies. Her global experience includes working in the United States, Europe and Asia on consumer-to-business and business-to-business products and services.
Jennifer served as CMBDO of Labaton Sucharow LLP in New York for ten years where she was a member of the leadership team that transformed the firm into the globally ranked, number one litigation boutique for the world's leading institutional investors in a highly competitive marketplace. She helped create a sophisticated client services program. Jennifer also garnered top-level global media opportunities and key, first time awards for individual attorneys and firm in target markets through thought leadership programs, innovative surveys, symposia and roundtables disseminated through multiple marketing channels. A transplant to Austin, Jennifer's winter coats from New York City have been packed away and when not reading or swimming with her precocious five year old daughter, she's off hiking or enjoying Austin's great music scene with her husband, Layton.
Jennifer earned a B.A. from Newcomb College, Tulane University , studied at Harvard Business School and received a Master's degree in International Business from The Fletcher School, Tufts University. She has also served as the Vice President of Communications for the Austin Chapter of the American Marketing Association (AMA).

Jennifer Castleberry

Jen is an innovation leader at Davis Wright Tremaine LLP. Overseeing a national marketing team, she has led the development of significant new services and capabilities, including a new brand, an award-winning website, client videos, and large-scale events that have been celebrated as both profitable and highly inventive. Her communications initiatives have been widely recognized as best-in-class, garnering several LMA and creative industry awards. Her leadership has been marked by a continuing commitment to expand services with better quality, as well as a proven ability to control or reduce costs. 

A natural consensus-builder, Jen is a trusted advisor to the firm’s executive leadership and to attorneys throughout the firm, partnering with them to tell an authentic story and to make good ideas great. With the industry’s pace of change accelerating like never before, Jen has been tasked with helping spearhead a wide range of mission-critical, innovation initiatives that will position Davis Wright Tremaine to continue meeting clients where they are and where they’ll be.

Jennifer Manton

Jennifer Manton leads Kramer Levin’s marketing and business development initiatives. She works closely with the firm's leadership and management team on developing and implementing marketing and business development strategy. In her work, Jennifer oversees efforts to expand and improve relationships with existing clients and to engage new clients. She also directs all aspects of the firm's branding and marketing strategy, which encompasses media relations, advertising, digital marketing and social media, as well as internal and external communications.

Jennifer has more than 20 years of experience in professional services marketing having developed and implemented numerous marketing, business development and client service initiatives in her career. She served as the President of the Legal Marketing Association (LMA) in 2009 and has been actively involved as a volunteer and leader in the Association since founding the Pittsburgh Chapter of the LMA in 1998. She is a frequent speaker and author of legal marketing and business development topics and is a 2011 inductee into the College of Law Practice Management.

Jennifer earned a Bachelor of Science in Journalism from West Virginia University’s Perley Isaac Reed School of Journalism in 1991. She was honored to deliver the School of Journalism’s convocation speech to its December graduates in 2009. Jennifer lives in New York City.

Jennifer Petrone Dezso

Jennifer leads a team of analysts in transforming competitive and market data into actionable recommendations. Drawing on primary research and secondary data sources, Jennifer develops proven best practices and reliable performance metrics to drive business growth and motivate high-powered professionals to embrace change and enhance performance.

Jennifer has directed the support and analysis of BTI’s proprietary research as well as more than 100 market assessments and client feedback initiatives for law firms. Jennifer’s research and analysis experience includes drawing insights from BTI’s annual study of more than 250 corporate counsel to identify key market trends and opportunities for law firms.

Jennifer’s consulting experience working with AmLaw 200 corporate law firms, Fortune 500 organizations and large professional services firms includes managing the daily operation and core analysis of independent assessment of the M&A, IP Litigation, and European IP Markets for an AmLaw 10 firm, as well as advising an AmLaw 200 firm on implementing a firm-wide end-of-matter client feedback program to continually benchmark and track client satisfaction. Jennifer also drives the analysis and recommendations for BTI’s industry-leading report, The BTI Client Service A-Team – the law firms corporate counsel name as best at delivering superior client service. In addition, Jennifer continues to provide support and analysis of the annual BTI Surveys of Law Firm Marketing & Business Development Strategies, including insights from more than 200 legal marketers each year.

She frequently presents and leads training on market trends, driving success in the future for law firms, and implementing best practices in client relationship development.

Jennifer received her MBA degree, with distinction, in 2005 from Bentley College where she presided over the Graduate Marketing Organization.

Jeffrey Spiers

Jeff, a partner at the firm, serves as the Executive Director. In this role, Jeff manages the administrative activities of the firm, including all aspects of daily operations, finance and budget, human resources, technology, facilities, special initiatives and disaster management.

Jeff’s legal experience includes out of court restructurings and commercial bankruptcy proceedings for a wide variety of lending and borrowing clients, including representation of unofficial committees, bondholders and debenture-holders, banks and institutional investors, creditors’ committees and debtors-in-possession.

Jeff has served for the last several years on the firm's Finance Committee and as Co-Chair of the Billing and Collections Committee. In addition, he has also served as Hiring Partner and Chair of the Associates Committee. Jeff has been recognized as one of the leading Bankruptcy/Restructuring lawyers in Texas by Chambers & Partners USA, as well as byTexas Super Lawyers.

Jennifer Johnson Scalzi

Jennifer Johnson Scalzi is the Founder of J. Johnson Executive Search, which focuses on providing organizational consulting and talent acquisition services for marketing departments in law firms big and small around the globe. Jennifer and her team have achieved prominence as advisors who truly understand the nuances of the industry. Clients appreciate her insider knowledge and competitive edge gained from years in professional development and lawyer recruitment at a prominent Am Law 100 firm and as a leader in the Legal Marketing Association (LMA) where she served as the President of the New York Chapter in 2008.

Jim McGrew

Jim leads the firm’s Client Services Department, which is responsible for the firm’s strategic marketing initiatives relating to marketing and advertising, business development, public relations and communications, events, publications, and other functions. He works closely with the firm’s leadership, attorneys, practice and industry groups, and staff to develop and achieve the firm’s client service, business development, and marketing objectives. Jim also develops value billing/alternative fee offerings and leads the firm’s initiative on conducting client assessment surveys. 

Prior to joining Ogletree Deakins, Jim served as in-house legal counsel and director of human resources for Emeril’s Homebase, the corporate headquarters of celebrity chef Emeril Lagasse’s restaurants and related business operations. Preceding that role, he was a partner in a law firm in New Orleans, representing management in labor and employment law matters.

Jodi Kovitz

Jodi Kovitz is a Director of Business Development for Osler, Hoskin & Harcourt LLP. In her role, Jodi leads Osler's National Litigation Business Development strategy and operations (100+ litigation partners and associates in 4 offices), Osler’s national strategic Alumni program and oversees an innovative comprehensive business development training program for all firm associates (220+) which she conceptualized and created.   In addition to advising firm leadership on strategic initiatives, she collaborates with and coaches individual Partners and Associates to create and execute on creative business development programs targeted at revenue generation and defence. She also facilitates, advises on and often speaks to large audiences about building relationships, profile development and strategic sales initiatives.  

Jodi previously practiced divorce law for 8 years in one of Toronto’s top tier divorce law teams,  ran a leadership development program at a large Canadian Bank, led the marketing department for a tech start-up Workbrain, worked at the Boston Consulting Group, and ran a greeting card company.  She received her HBA from the Richard Ivey School of Business, her LLB from Osgoode Hall Law School in Toronto.  She is an engaged philanthropist and active fundraiser with Toronto’s SickKids hospital, an avid indoor cycler and yoga enthusiast, and mom.

John Byrne

John Byrne launched Glencoe Media Group Inc. in 2014 to help law firms create relevant and compelling content that supports their business development strategies.   A veteran of legal marketing, he served as CMO of Drinker Biddle & Reath LLP for several years before starting his business.  John has broad experience in all aspects of digital marketing, from launching two full-scale law firm websites, as well as several microsites and blogs, at Drinker Biddle, to developing content marketing and social media strategies for law firms, practices and individual lawyers.

John holds both journalism and law degrees, earning his stripes in both newsrooms and courtrooms.  At home, his teenage triplets have helped teach him not only the patience and perseverance, but also the perspective and presence of mind needed to succeed in the legal business.  When he has the time, he likes to drink good wine, ride his bike and share his thoughts on writing and communications on his blog, aptly named TheByrneBlog.com.

John Simpson

John Simpson is one of One North Interactive’s founders and serves as the Chief Executive Officer. He has helped professional services organizations engage with their clients and grow revenue for more than 13 years. He is considered a leader in building professional service brands through interactive technologies and he regularly presents in a variety of industry forums. John received his bachelor's degree in economics and neuropsychology from Vanderbilt University and his MBA in marketing, strategy and finance from the Northwestern University Kellogg School of Management.

John Strange

John Strange is the Director of Pricing and Project Management at Baker Botts LLP in Houston, Texas. As a member of the senior leadership team, John is responsible for the development, coordination and execution of the Firm’s pricing strategies. He interfaces directly with clients, business development leads, and Partners to outline client requirements and develop mutually beneficial, value-based billing arrangements. His team is responsible for the improvement of service delivery models, monitoring the status of matters and the financial performance of the firm as a whole, as well as more general practice support.
Prior to joining the firm, John was the Director of Pricing at Vinson & Elkins LLP. His earlier experience includes four years as Manager of Legal Administration at Altria (NYSE: MO) and ten years with Shook, Hardy, and Bacon in Kansas City. At Shook, his duties included management of the nurse and scientific analyst program and staff, vendor management, matter budgets, rate analysis and trial site selection.
John is a core member of the Legal Marketing Association’s “P3” special interest group. He co-chaired the 2013 and 2014 National P3 Conferences and is a member of the Association of Legal Administrators, the LMA, and ILTA. In addition to his M.B.A., he holds a M.A. in Molecular Genetics with honors from the University of Kansas. He completed his B.S. in Chemistry and Biology cum laude at the University of Saint Mary.

Jonathan Fitzgarrald

Jonathan Fitzgarrald is Managing Partner of Equinox Strategy Partners, providing service professionals and firms with strategic counsel to drive revenue and increase market visibility.

For nearly two decades and prior to founding Equinox Strategy Partners, Jonathan directed the sales and marketing at three, top business law firms.
Prior to his focus in professional services, Jonathan held senior-level sales and marketing positions at various public and private companies within the high-tech, telecommunications, electronics, health care, and consumer products industries.

A clear, dynamic, and diplomatic communicator, Jonathan regularly speaks and presents to professional audiences on various business development and marketing topics.  He has been quoted in such publications as The Wall Street JournalLos Angeles Times, the National Law JournalThe Recorder, ABA Journal, Strategies: The Journal of Legal MarketingCity News Service and on The CBS Evening News with Katie Couric, KNBC.com and Law.com.

Josie Morgan

Josie Morgan is the Manager of Business Development for AmLaw 100 firm Bracewell. She has over seven years of experience in legal marketing and has been involved in LMA at the city group level for many years. Josie served as the LMA City Group Chair for Houston in 2015.
Managing the business development for the Intellectual Property/Technology, Trial, and International practice areas, she routinely provides business development strategy, materials, support, and feedback to make sure RFPs, events, press releases, pitches, presentations, bios, rankings, and all endeavors are reinforced and adhere to a strong overall brand.

Three months into her first legal marketing position, she received her first-ever RFP and managed almost 40 pages with 12 separate attachments to win the work from a new company that has grown into what is now a long-standing key client of the firm.

She met her husband when they were both working on a cruise ship in the Mediterranean, and they now live in Houston where he is an attorney in private practice.  They have a 3-year-old boy, Davis, and recently welcomed another baby.

Justin Portaz

Justin Portaz serves as Director of Global Client and Business Development at Jenner & Block LLP, a law firm of international reach with nearly 500 lawyers across five offices in the United States and Europe. In his role, Justin works to improve and ensure client satisfaction, identify and expand business development opportunities, and implement strategies and programs to improve internal efficiencies and enhance market visibility. He is a past President of the Legal Marketing Association, Los Angeles Chapter (2013) and served on the Chapter board for five years. A member of LMA since 2003, Justin worked at two global law firms prior to joining Jenner & Block in late 2012.
Additionally, Justin serves on the Board of Directors of America SCORES LA, a 501(c)(3) organization that serves 400 public school children in Los Angeles by providing an after-school program that delivers the unique combination of soccer, poetry, and service learning as a way to inspire urban youth to lead healthy lives, be engaged students, and have the confidence and character to make a difference in the world. A cum laude graduate from Georgetown University with a B.S.B.A. in International Business and Marketing, Justin spent his first two years of undergraduate study in Madrid, Spain.

Kalev Peekna

Kalev is Managing Director of Strategy at One North Interactive. He and his team design interactive experiences that meet the marketing and business development goals of complex, relationship-based organizations. Kalev consults directly with clients to create enduring brand, marketing and business development strategies for their interactive efforts.  He designs the messaging direction, content strategy, information architecture and user-experience of professional websites and other interactive properties. Kalev speaks and writes regularly on a wide range of topics, including relationship development, digital strategy, brand expression, content marketing, interactive design and user analytics. Kalev earned his bachelor’s degree from Brown University. He also holds master degrees from the University of Chicago and Cambridge University, where he studied as a Fulbright Scholar. 

Karen J. Vaccarello

Karen Vaccarello is the RFP Manager for Sidley Austin LLP, a premiere law firm celebrating its 150th anniversary this year. Karen directs complex, multi-practice proposals, serves as knowledge manager for non-marketing content related to RFP’s, and liaises with the Office of General Counsel for proposal risk management issues. At Sidley, Karen co-created their RFP Playbook process and training program which is the standard for Sidley’s global business development teams. The program offers a toolkit of best practices that have enhanced the team’s confidence, efficiency and consistency across Sidley’s 19 offices.

Karen is active in LMA having served as 2013-2015 Membership Chair for the Midwest Chapter. She comes to legal marketing after more than fifteen years in both marketing and business development roles for global architectural/engineering firms. She enjoys working on team-based projects to communicate value, enhance client service and accelerate revenue goals. Karen holds a Bachelor of Science degree in Environmental Design from the University of Wisconsin. She is a Lean Six Sigma Green Belt and a certified Project Management Professional (PMP).

Kate Boyd

Kate Boyd is the VP of Americas Marketing and Client Services at HighQ where she is responsible for working with her clients to leverage technology to improve client engagement and translate digital interactions into revenue opportunities. HighQ provides collaboration and content management solutions for use as websites, intranets, extranets, and portals. Kate started her career as a developer during the dot.com boom but quickly realized her business skills were stronger than her programming ones. Kate joined HighQ in January 2015 brining over 15 years’ experience developing marketing solutions at major international law firms.

Kate Cain

Kate Cain is the Director of Market Intelligence with Sidley Austin and based in Chicago. She focuses on expanding the use of technology and competitive intelligence to enhance Sidley’s marketing and business development efforts. Kate currently leads the teams responsible for significantly expanding the firm’s CRM program as well as introducing a new, cloud-based enterprise experience management platform. Her experience working with large law firms spans nearly 18 years. Through a variety of roles in IT, Practice Support and Marketing, she has developed a unique perspective on legal technology and those who use it. Kate has been a trainer, a support manager, a project manager, a business analyst, a technical analyst, a researcher and a marketing professional. She leads initiatives related to marketing technologies, market research and competitive intelligence and has been instrumental in building programs around experience management, alternative fee arrangements and business intelligence. In addition, Kate serves as the Executive Vice President on the Board of Directors of the International Legal Technology Association (ILTA). She holds a Master of Communications Systems and Strategy degree from Northwestern University and a Bachelors degree in Economics from Millikin University.

Kate Patterson

Kate Patterson is a Marketing Communications Specialist at Freeborn & Peters LLP in Chicago, where she manages the Firm’s website, intranet, social media channels, graphic design and more. Kate played an integral role in the development of the firm’s award winning alumni website launch campaign. The campaign received a Second Place “Your Honor Award” in the category of “Promotional/Collateral Materials – Newsletter or Alerts and a First Place “Your Honor Award” from the Midwest Chapter in the category of Promotional & Collateral Materials, Newsletter or Alert. Prior to joining Freeborn, Kate spent several years working in public relations at Zeno Group, a Daniel J. Edelman Company.

Katherine D'Urso

Katherine D'Urso joined WilmerHale as its Chief Client Development Officer in 2014. She leads the business development, marketing and communications functions of the firm, working with WilmerHale's managing partners, practice groups, individual partners and staff to increase the effectiveness of business development efforts and raise the profiles of the firm and its lawyers.
Before WilmerHale, Ms. D'Urso was King & Spalding's chief marketing officer for 10 years. In that role, she substantially expanded the department's remit, including establishing a business development function, expanding media relations and thought-leadership efforts, extending the firm's digital presence (website, social media, digital marketing) and building a brand management function. Her efforts aided and supported the execution of the firm's strategy and business plan, which resulted in significant and measurable improvements in the firm's market position and brand strength.
Earlier in her career she was the first chief marketing officer at Weil, Gotshal & Manges. Prior to that, she was a partner with PricewaterhouseCoopers where she served in various senior marketing roles, including leading the team that launched and managed the PricewaterhouseCoopers brand worldwide, and subsequently served as chief marketing officer for a PwC technology venture.
Community Involvement: Treasurer, 108 Monkeys – New Haven CT – 2013-present

Katherine McLane

Katherine McLane, named 2013 PR Professional of the Year by the Public Relations Society of America, is a leading communications, crisis and public affairs expert. McLane serves as a Senior Vice President at Levick, managing the firm’s Texas office and creating crisis and strategic communications strategies for state, national and international clients.

McLane founded the Mach 1 Group in Austin to offer strategic communications, media and public affairs counsel to industry, for-profit and non-profit groups, influencing public opinion in support of the strategic objectives of global brands and organizations. Under McLane’s direction, the firm successfully rebranded well-known non-profits, managed major media crises for some of America’s best-known brands and created campaigns that supported legislative and regulatory victories for clients.

As Vice President for Communications & External Affairs for the LIVESTRONG Foundation from 2007 to 2013, McLane served as the organization’s chief communications and crisis management architect during years of global media attention surrounding its founder, and successfully steered a course that kept the Foundation’s mission front and center.

Katherine served as press secretary for the U.S. Department of Education under Secretary Margaret Spellings in 2006 and 2007, promoting President Bush’s signature bi-partisan education law, No Child Left Behind. She led crisis communications and rapid response for the Department and created successful strategies to promote the Education Department’s policies and practices.

From 2003 to 2006, she served as a key member of California Governor Arnold Schwarzenegger’s campaign team and communications staff. As Deputy Communications Director and Deputy Press Secretary, she shaped the Governor’s public outreach efforts and lead media relations in the areas of education, military affairs, homeland security, federal relations, emergency response and the environment.

Katherine’s career began in Austin, Texas, at Public Strategies, Inc., a public affairs and crisis communications firm, where she produced and consulted on comprehensive campaign plans for leading technology, transportation, and entertainment industry clients.

Katherine is a proud graduate of Texas A&M University and she lives in Austin, Texas. Her twitter handle is @KatherineMcLane.

Keith Gard

Keith Gard is currently the Executive Director/CFO of McGinnis Lochridge LLP. As Executive Director/CFO, Keith oversees all of the firm’s operational management, including finance and administrative functions working in tandem with the firm’s executive management to drive its strategic planning. A native of California who has resided in Austin, TX for 15 years, Keith received a B.S. in Accounting from California Polytechnic State University and is a Certified Public Accountant. Keith spent the early part of his career at one of the Big Four Accounting firms before establishing his own CPA practice that he would sell to the largest regional CPA firm in Northern California. He remained as a member of the firm and served on its management committee until 1995. Before joining McGinnis Lochridge, Keith served as CEO of a midsize international manufacturing company in Tucson, Arizona, the COO of a tier 2 manufacturing firm in Austin and the CEO of a musical distribution company. While CEO of the musical distribution company, Keith was able to double the market share of his company in a declining industry and attributes his successes to strategic marketing to support good products and an aggressive sales effort.
In his spare time, he can be found on the golf course or in his workshop at home with one of several woodworking projects.

Kevin McMurdo

Kevin has worked in professional services marketing since 1987, serving Pacific Northwest law firms as well as accounting firms Coopers & Lybrand and Deloitte. He has served as the Chief Marketing Officer at the Perkins Coie law firm since 2002. In 2010, Kevin was inducted into the Legal Marketing Association Hall of Fame in recognition of his work in the profession.

Kevin has been a frequent speaker/contributor on a variety of topics of importance to legal marketing.

In January, 2014, Kevin will be leaving Perkins Coie to relaunch McMurdo Consulting and focus his efforts on helping lawyers and law firms through communications training emphasizing business development strategies, presentation skills and client-focused strategies.
Kevin has been a member of the Oregon State Bar since 1986 but does not maintain an active law practice.

After completing a Bachelor of Arts degree in communications from Chico State College in 1971, and a Master of Arts degree in rhetorical theory under fellowship in 1972, from the University of Iowa), Kevin taught college-level communications and theater for four years before moving into college administration.

Kevin O'Keefe

Kevin O’Keefe is CEO and Founder of Seattle based, LexBlog, whose professional turnkey blog and social media solutions empower lawyers to build a strong online presence. The LexBlog Network, LXBN, with over 8,000 lawyers is the largest legal blog network in the world
O’Keefe was a trial lawyer for 17 years, successfully marketing his law firm, via the Internet, in such a positive way that USA Today said “If he isn't careful, he may wind up giving lawyers a good name.”

As an attorney, he was a sustaining member of the Association of Trial Lawyers of America and a board member of his state's trial lawyers association.
O’Keefe’s blog, Real Lawyers Have Blogs, is a leading source of information on the use of blogs and social media for law firms.

Kim A. Perret

As Chief Marketing Officer, Kim Perret leads Jones Walker's strategic marketing and client development efforts. She is a member of the firm's executive management team and responsible for directing Jones Walker's overall business development, client service, marketing communications, and marketing technology initiatives.
Prior to joining Jones Walker, Kim served as Director of Marketing and Business Development at Hunton & Williams in Washington, D.C. Before her tenure at Hunton & Williams, she was the Chief Marketing Officer at Sutherland Asbill & Brennan.
With more than 25 years of law firm experience, Kim is active in the legal marketing industry. She was a two-term president of the Legal Marketing Association's ("LMA") Capital Chapter in Washington, D.C. In November 2012, she was inducted in the LMA Capital Chapter Hall of Fame. Ms. Perret was elected as the 2006 President of the international Legal Marketing Association, a 3000+ member organization of professionals working in the law firm industry. She was honored as the sole inductee to the 2013 LMA Hall of Fame.
Additionally, Kim is an associate member of the ABA and a member of the Law Firm Management Section. She is a long time member of the Zeughauser CMO Leadership Roundtable. Kim is also involved in a number of community groups including The Pro Bono Project, an organization of lawyers, law firm leaders, educators, and consultants providing free legal services to the poor in New Orleans. She also serves on the Advisory Board of the McKay Academic Center at The Dunham School.

Kristina Lambright

Kristina Lambright is the Strategic Pricing Manager for Akin Gump specializing in strategic pricing, matter analytics, profitability and legal project management. She works with partners firm wide to develop effective matter budgets, alternative fee and value based pricing arrangements.
She works with Akin's pricing team to create and implement budgeting and matter management tools; review and analyze practice group and matter-by-matter profitability; articulate reasons for variances to include rate, leverage, out of scope work; develop and model alternative fee and value-based billing arrangements; review and analyze additional financial information relevant to monitoring and profitability of existing matters and procuring new business.
Kristina also works with the Practice Management group and Akin's Business Development & Marketing teams to review and analyze metrics for both current and potential clients, develop proposals and respond to RFPs.

Andrea (Crews) Maciejewski

As Director of Client Development, Andrea can be best-described as a passionate builder of relationships – leading LP attorneys in growing their lines of business and developing deeper, more effective bonds with firm clients. She is particularly adept at developing and executing creative and impactful integrated marketing programs that build business and model the “LP Way” – the firm’s client-focused service protocol.

A highly autonomous, analytical and practical leader, Andrea oversees all marketing efforts at LP, strategically aligning internal and external resources to drive content creation and distribution, website development, seminars and events, public relations, advertising, social media, and all other outward-facing communications. She initiated the creation of extensive video content for LP’s website, a project that won 2012 Legal Marketing Association (LMA) “Your Honor Awards”. Andrea followed that project up with an equally ambitious initiative – reimagining the standard law firm recruiting web page as a standalone microsite that combines video with transparent messaging to offer potential lateral recruits a “real world” look at life at LP. The effort again won LP recognition as a finalist in the 2016 LMA “Your Honor Awards”. For the past five years she has also directed the firm’s client feedback and interview process, building it into one of the industry’s most-robust such programs – reflective of LP’s commitment to the client experience.

On Andrea’s watch, the firm ranked #1 in Marketing the Law Firm’s “Magnificent 25,” a listing of the nation’s top law firm marketing departments. Her team has also been instrumental in LP’s three-time recognition on The National Law Journal’s “Midsize Hot List”, including back-to-back appearances in 2014 and 2015.

Respected throughout the legal marketing community for her ability to make marketing visions a reality, Andrea has spoken at the LMA’s national Annual Conference (2013 and 2016) and served as co-chair of the Thomson-West Social Media Conference (2013).

Laura Mills

Laura Mills has worked for Chambers & Partners for six years and has been Editor of the Chambers USA Guide since 2011. She is originally from Buffalo, NY and graduated with a BA in History and Middle Eastern Studies from the University of Pittsburgh and an MA in Middle Eastern Studies from the School of Oriental and African Studies, University of London.

Leah Turner

Leah Turner is of counsel with Herring & Panzer LLP. Her practice focuses on the areas of legal ethics, legal malpractice, attorney discipline, and general litigation. Ms. Turner has experience advising clients on ethics related matters in arbitration, litigation, and administrative settings.

Previously, Ms. Turner worked as an associate in the litigation department of Weil, Gotshal & Manges LLP where her practice focused on state and federal court litigation including complex commercial litigation, bankruptcy litigation, and products liability litigation. She represented clients in the banking, energy, healthcare and insurance industries. Ms. Turner was deeply involved in Weil’s pro bono representation of clients and annually received the firm’s pro bono award. She was also selected as the first participant in Weil’s Mississippi Gulf Coast Externship program to assist victims of Hurricane Katrina.

Ms. Turner received her J.D. from the University of Houston Law Center in 2004 where she graduated cum laude and was an articles editor of the Houston Law Review. She received her B.S. in Communication Studies and her B.A. in Spanish from the University of Texas in 1997. Ms. Turner is licensed to practice in the United States District Court for the Western District of Texas. She is a member of the State Bar of Texas and the Austin Bar Association.

Leonardo Inghilleri

Leonardo Inghilleri is a recognized expert and innovator in the area of organizational effectiveness and strategies, client service excellence, leadership development, and human resources practices. 

Prior to ICG, Leonardo served for eight years as Managing Partner of West Paces Consulting and ten years at The Ritz-Carlton as Senior Vice President of Human Resources and Executive Vice President, Brand Executive for BVLGARI Hotels & Resorts.  At the Ritz-Carlton, he played a key role during a time of tremendous growth, developing innovative business and service concepts still considered a benchmark for excellence in the hospitality industry today.  Leonardo was also a key architect of the unprecedented Ritz-Carlton’s second winning of the Malcolm Baldrige National Quality Award.  Other highlights of his leadership include the creation of The Ritz-Carlton Learning Institute and The Ritz-Carlton Leadership Center.

Leonardo also worked for The Walt Disney Company in Orlando and Paris, as part of the executive opening team of Disneyland Paris, and has also held management positions within the travel and hospitality industry in Italy, England and the United States.

His innovative business concepts are captured in his book, Exceptional Service Exceptional Profit, an international best seller.

Born in Rome, Italy, Leonardo has been married to his business partner, Solange, for 28 years. They are now enjoying being empty nesters and all that goes with it!

Leslie Delfs

Leslie Delfs, Business Development Manager at Stinson Leonard Street LLP, creates, launches and implements business development programs for 4 divisions, 10 practice groups and 1 industry team. Her work has earned accolades from the Web Marketing Association, Marketing the Law Firm, LMA Minnesota Chapter and LMA International. In addition to her seven years in legal marketing, Leslie has nine years of experience in business development for professional service industries such as information technology, hospitality, construction and staffing. Her diverse experience allows her to identify practical ways for attorneys to profitably address the challenges and trends their clients face. Her attorneys appreciate her candid style, efficient methods and humorous take on work-life.

Leslie received her Bachelor of Science from the University of Illinois and her Master of Business Administration in professional services marketing from Ohio State. She's the mother of two and in her 30 seconds of free time on a Saturday morning, enjoys going to estate sales.

Lisa O’Flyng

Though Lisa O’Flyng has been a legal marketer for nearly a decade, she still gets that unmistakable hum of excitement when new projects cross her desk.  She’s been overheard telling new employees that she has the most fun job in the firm.  As Marketing Director, Lisa is involved with every facet of firm marketing from guiding the creation of new print campaigns and branding initiatives to getting attorneys published, from planning and organizing firm and client events to working with attorneys on achieving goals set forth in their business plans.  In addition, she manages the firm’s social media efforts, acts as a coach on attorney development programs, and works in tandem with the Practice Chairs and Practice Groups to complete various initiatives that keep the firm relevant and moving forward.

When not chasing after her 15-month old son, Lisa volunteers as a board member and marketing committee chair for The Neighbors’ Place, a homegrown community center dedicated to helping individuals and families that have fallen on hard times. 

Lisa Sachdev

Lisa Sachdev is an award-winning strategic public relations expert with more than 25 years of experience in legal and professional services marketing and communications. At Dentons, the world's largest law firm, she directs and leads the public relations initiatives for the more than 1100 lawyers and professionals and 21 offices in the United States region. Sachdev also has extensive experience in crisis and litigation communications, and has worked in professional services, integrated marketing communications and public relations agency and non-profit environments.

Louise Tsang

Louise Tsang has 20 years of research experience in the legal field. Her primary focus over the last 8 years has been competitive intelligence and business development research. She is currently Manager of Business and Intelligence Solutions at Greenberg Traurig LLP in New York City. She manages the Marketing Research team, providing intelligence for various marketing/business development initiatives. Prior to joining Greenberg Traurig, Louise was the Competitive Intelligence Manager at White & Case LLP.

Louise earned her Master of Science in Global Affairs from New York University, and her Master of Library Science and Bachelor of Arts from University of Toronto.

Madhav Srinivasan

Madhav Srinivasan is the Chief Financial Officer at Hunton & Williams LLP, leading the global finance and pricing organizations. He has extensive experience in legal financial management combined with a deep background in corporate finance, financial consulting, capital markets and international business. He has published articles in leading journals and been a speaker at major conferences. Madhav is adjunct faculty at Columbia Law School and teaches a graduate level course on Law Firm Finance and Management.

Matthew Fawcett

Matthew Fawcett is NetApp’s senior vice president, general counsel, and secretary. Matt leads the worldwide legal team. Under his leadership, NetApp’s legal team has been recognized for many achievements, including the Best Legal Department of 2014 (Best Legal Departments 2014, Corporate Counsel, June 1, 2014), one of the most innovative departments (The 2013 IC-10: Inside the Legal Profession’s Top Innovators, Inside Counsel Magazine, August 30, 2013), and as a top GC (America’s 50 Outstanding General Counsel, The National Law Journal, March 31, 2014).
Matthew has advised leading technology companies on a variety of issues, including mergers and acquisitions, intellectual property, and litigation. .

Marci Krufka Taylor

Marci Krufka Taylor is strategy consultant for professional services firms, corporate law departments and high growth companies. She advises clients on strategy, marketing and management issues, client relations programs and professional development. Marci also provides leadership, marketing and business development coaching to lawyers and executives and conducts mindfulness training programs for lawyers and legal organizations.

Most recently, Marci served as the Director, Marketing Operations for an AmLaw100 firm. In that role, she was responsible for the management of the marketing operations team, key firm marketing initiatives and marketing and business development efforts for the firm’s 180+ lawyer Business Law Section. She worked on the firm’s brand refresh, headed the project management on the firm’s multiple new web sites and led the firm’s client satisfaction program. Her other responsibilities included directing public relations strategies for Business Law and the New York market, developing and implementing group marketing plans for seven practice groups within Business Law, developing business law-specific advertising campaigns and advertisements, creating firm and departmental marketing collateral materials, developing customized pitch materials and RFP responses, managing sponsorships and events, providing attorney marketing and business development training and developing social media strategies.

Previously, Marci served as Executive Director for a mid-sized regional law firm, where she managed operations functions, including firm management, marketing, finance, human resources and information technology. Her key accomplishments in this role were developing and launching the firm’s new brand and web site, implementing a practice management and business development program that focused on practice and individual marketing/business planning, coaching and implementation as well as updating firm financial systems including implementing a dashboard system for real-time profitability metrics for firm management and lawyers.

Prior to serving as an Executive Director, Marci served as a principal at Altman Weil, Inc. and provided strategy, management and marketing consulting services to law firms and law departments throughout the country. As a consultant, Marci handled hundreds of client engagements, including developing and implementing firmwide strategic plans as well as practice-specific marketing and business plans; coaching individual lawyers on marketing and business development; conducting client interviews and surveys for law firms and corporate law departments; developing and implementing practice group management programs; conducting training programs; planning and facilitating law firm retreats; and conducting law firm management audits and law department organizational reviews. She was a frequent lecturer for national and regional conferences (Association of Legal Administrators, Legal Marketing Association, American Bar Association, Defense Research Institute, state bar associations) and served on the faculty of Altman Weil seminars. She also authored numerous articles for publication in ABA Law Practice Management, New York Law Journal, Legal Times, Corporate Counsel and other business and trade publications. Marci began her career in the practice of law with a firm in Philadelphia.

Mark Smalls

Mark Smalls oversees marketing and communications strategy and provides leadership to the managers tasked with practice development responsibilities. His extensive marketing background includes advertising, branding, market research, public relations, website development, and online marketing.
During his career, Smalls has held marketing positions at Unilever, Pepsi, and Citigroup promoting brands such as Dove, Sunlight, Aquafina, and the Citi AAdvantage Card. While at Citi, he served in a variety of roles, including EVP of Consumer Marketing for Diners Club North America.
Prior to joining JAMS, he served as SVP of Marketing for Opportunity International, a nonprofit that provides microfinance products in 28 countries around the world. During his time at Opportunity, he was responsible for numerous marketing and fundraising initiatives and led the development and launch of the organization's online donation web site.
Smalls was a Johnson & Johnson Leadership Fellow at Columbia University where he earned an M.B.A. with a concentration in marketing. He received his B.A. in management from Duke University. Smalls has served on a number of non-profit boards and has also served as a mentor with organizations such as Big Brothers Big Sisters. He resides in Southern California with his wife, Andree, and he has two sons.

Marianne Lee

Marianne Lee has over 14 years of experience working in national and regional law firms in Texas and Washington, DC.  She has developed programs focused on improving business development and marketing strategies within her firm and coordinated attorney professional development programs. 

In her current role as a marketing manager at Winstead PC, Marianne designed and implemented an associate business development training program that provides educational workshops, group discussions, and individual coaching for a 350-lawyer law firm. Recent courses facilitated include a business plan writing workshop and an effective introductions workshop.

Additionally, Marianne works with attorneys in the finance and banking practice group to develop business with new and existing clients. 

Mark Curriden

Mark Curriden is a lawyer and journalist for The Texas Lawbook, The Dallas Morning News and the ABA Journal

Mark is the author of the best selling book Contempt of Court: A Turn-of-the-Century Lynching That Launched a Hundred Years of Federalism. The book received the American Bar Association’s Silver Gavel Award and numerous other honors. 

From 1988 to 1994, Mark was the legal affairs writer for the Atlanta Journal-Constitution, where he covered the Georgia Supreme Court and the U.S. Court of Appeals for the Eleventh Circuit. He authored a three-part series of articles that exposed rampant use of drug dealers and criminals turned paid informants by local and federal law enforcement authorities, which led to Congressional oversight hearings. A related series of articles by Mark contributed to a wrongly convicted death row inmate being freed.

The Dallas Morning News made Mark its national legal affairs writer in 1996. For more than six years, Mark wrote extensively about the tobacco litigation, alleged price-fixing in the pharmaceutical industry, the Exxon Valdez litigation, and more than 25 cases before the Supreme Court of the United States. As part of his extensive coverage of the tobacco litigation, Mark unearthed confidential documents and evidence showing that the then Texas Attorney General, Dan Morales, had made a secret deal with a long-time lawyer and friend in which the friend would have profited hundreds of millions of dollars from the tobacco settlement. As a direct result of Mark’s articles, the U.S. Department of Justice opened a criminal investigation, which led to the indictment and conviction of Mr. Morales.

Mark Greene

Mark T. Greene, Ph.D. is CMO at Lewis Roca Rothgerber. For three decades, Mark has been one of the pioneers in legal marketing and business development. He is a frequent speaker and writer regarding Market Research, Competitive Intelligence, Branding, and Business Strategy for professional service firms.

Mark was inducted into the Legal Marketing Association's Hall of Fame in 2008, is a Distinguished Graduate Alumni of the University of North Carolina, is a Fellow and Trustee of the College of Law Practice Management, was named in the inaugural list of "Business of Law Trailblazers & Pioneers" by the National Law Journal, and was a 2014 winner of Nashville Business Journal’s CMOs of the Year Award. Mark was trained by GE as a Six Sigma Black Belt and Champion.

Outside the marketing world, Mark in active on behalf of environmental organizations, is a master SCUBA diver, Boy Scout leader and avid cyclist.

Marsha Redmon

Marsha Redmon, Esq. is Founder and CEO of LexSource, creator of LexTrack, Directory and Awards Management and Analysis software.

A former practicing lawyer and television news reporter, Marsha’s consulting/training company has taught lawyers how to use Thought Leadership to build their practices, including leveraging video for marketing purposes. For 16 years she has worked closely with AmLaw 100 law firms and lawyers in all facets of communications and business development training and coaching.

Marsha practiced law at Gibson Dunn & Crutcher, and at a women-owned litigation boutique firm.  She has a B.A. in Broadcast Communications from Wheaton College and a J.D. from the University of San Diego Law School.

Mary K Young

Mary K Young is one of the only legal industry strategists and marketing experts with a demonstrated track record of corporate strategy and branding success.  Her work developing and implementing strategic growth plans for law firms builds on experience spanning the disciplines of strategic planning, market research, and branding. She is known for insightful analysis, drive for tangible results and leading through collaboration.  Since she joined Zeughauser Group in 2006, leading law firms have come to rely on her skills as a strategist who can craft powerful growth plans and branding programs that resonate with law firm clients.  Drawing on her extensive experience leading large teams of people, she is frequently asked to assess and redesign law firm marketing organizations.

Mary K established her reputation as a legal innovator during her tenure as chief marketing officer of Howrey LLP from 2000-2006. Partnering with firm leadership, she was instrumental in the firm's strategic planning initiatives and the integration of a major merger partner. She developed and launched new positioning and advertising for the firm and led the development of its new corporate identity. Between 2001 and 2004, as Howrey extended its footprint to London, Brussels, Amsterdam, and Paris, Mary K developed and implemented the strategic growth plans for each of those offices.
Earlier in her career, Mary K spent several years as a management consultant in Washington, D.C. She received her M.B.A. in 1987 and spent ten years at Kraft Foods in Glenview, IL, where she developed and implemented profit and revenue growth strategies for some of the company's most important products, including Philadelphia Brand Cream Cheese, Kraft Grated Parmesan, and Kraft Singles. As Category Business Director for Kraft Singles, Mary K led a team of 50 professionals and had strategy, revenue, and profit growth responsibility for the $870 million revenue business. She returned to Washington, D.C., in 1997 to serve as Senior Vice President of the Distilled Spirits Council of the United States where she was responsible for developing industry-wide strategy and positioning for the $34 billion distilled spirits industry.

Mary K holds an M.B.A. from the Anderson School of Management at UCLA and an A.B. from Vassar College.

Matt Thompson

Matt Thompson is Vice President of Product Marketing for Foundation Software Group and is an industry thought leader on how professional services firms can leverage technology to enable best practice business development initiatives. With 18+ years providing marketing solutions for law firms, he is focused on how firms can adopt data-driven approaches to business development, deliver superior client experiences, and leverage relevant aspects of modern selling methodologies.

Matt previously held senior management roles within sales, consulting services, product management, customer experience, partner relations and technical communications. A Six Sigma green belt, he is also certified in Pragmatic Marketing. He earned his Bachelor of Science degree in electrical engineering from the University of Lowell (Massachusetts).

Melissa Anderson

Melissa Anderson is Senior Communications Manager at Vinson & Elkins LLP in Houston, guiding media strategy for the international law firm's corporate practices. She is a former journalist and editor at the Los Angeles Daily Journal and has more than 10 years of experience in legal communications and marketing. She previously handled PR for Dentons, Nossaman and JAMS, the Resolution Experts. Melissa received her B.A. in English from UCLA and a master’s in communications management from the University of Southern California.

Melissa Bogle

Melissa Bogle is a seasoned professional in all areas of Strategic Planning, Marketing, Public Relations, Corporate Communications, Business Development, Media Relations, Community Relations and Recruitment.  With 25 years’ experience in healthcare administration, Melissa was recruited to the legal industry to implement a strategic planning process for an Oklahoma law firm of 90 attorneys.  Now in her fifth year with the law firm, the firm leadership continues to be committed to the ongoing development and implementation of an annual strategic plan with Melissa attending firm board meetings to give quarterly updates.  In addition, under Melissa’s leadership, all attorneys complete an individual business development/marketing plan and provide the firm’s Board of Directors a summary of their activities at the end of the year. Melissa also oversees all client development, marketing, PR, and advertising activities in addition to co-managing the firm's human resources function.

Melissa is married with two children in college.  She is very involved in the community including the Tulsa Area United Way Marketing Chair, the Women’s Leadership Council Steering Committee, The University of Tulsa Parent’s Booster Club, The University of Oklahoma Parent’s Booster Club, the University of Oklahoma Pi Beta Phi Parent’s Booster Club and her church.

Melissa Croteau

Melissa Croteau is a results-driven executive focused on driving revenue growth and competitive positioning. She has more than 25 years of experience as a professional services business strategist, most recently as Chief Marketing Officer for a global law firm. She sets the vision and strategy for externally focused teams that manage sales pipelines, launch new products, coach attorneys on new business pursuits, uncover opportunities through research and analytics and maintain a constant presence in national media. She is passionate about nurturing teams and mentoring talent to achieve their greatest potential. Previous to her work in the legal industry, Melissa held a senior management role leading marketing communications and PR for the American Red Cross Blood Services. She holds an M.S. from Boston University’s College of Communication and a B.S. from Syracuse University.

Melita Jampol

Melita Jampol is Director of Communications at Fenwick & West where she develops marketing programs that further business objectives. She has more than 12 years of experience in traditional and online marketing for professional services organizations. Melita leads programs at Fenwick that range from content marketing and thought leadership to online marketing, social media and public relations. Since joining the firm, she has developed and promoted more than 30 legal insights videos, launched blogs, and produced numerous white papers, while driving visibility for these efforts. She is responsible for content on the firm website and uses a data driven approach to improve user experience and SEO.

In 2008, Melita developed a first of its kind social media marketing program for the legal industry and traveled throughout the country presenting it to attorney groups. Prior to joining Fenwick, Melita was a senior business development manager at an NLJ350 law firm, led marketing at a venture capital firm, and began her career at an investment bank. Melita earned a B.A. from the University of California, Davis, is a member of the Legal Marketing Association (LMA) and serves on the advisory board of ArtPoint.

Merry Neitlich

Merry Neitlich is a partner with Extreme Marketing and a leader in law firm marketing and business development solutions. With over 20 years of experience, Merry provides clients with tools to grow relationships and to successfully identify, court and convert targets into clients. In addition to proven business development and revenue generating programs, she designs and implements social media programs, brand development, websites and client satisfaction programs that inevitably lead to new business. 

With extensive experience in change process management, Merry is often called upon to assist firms implement comprehensive marketing programs. She has interviewed hundreds of clients for law firms across the country. Her work includes a variety of training programs in business development, client retention and satisfaction programs, advanced facilitation skills, creating TED Talks and presentation skills.

Merry has been an active member of the Legal Marketing Association (LMA) serving as national Vice President and Co-Chair of the international LMA conference. She is a frequent national speaker and author and has published articles in numerous national publications such as the National Law Journal, Corporate Legal Times, ABA Journal, Strategies, AmLaw Alert, Firm Governance, and Marketing for Lawyers. In 2012 Merry was inducted into the prestigious College of Law Practice Management.

Michelle McCormick

Michelle McCormick is the communications director at Bracewell LLP, based in Houston. In her role she manages internal and external communication for the firm’s 450 attorneys and 10 global offices, including media relations, social media, and attorney and firm rankings. Michelle has spent much of her career focused on communications in the professional services space, including work in the accounting and legal sectors. She has also spent time in government and PR consulting.

Michael Rynowecer

Michael Rynowecer examines every angle of the professional services relationship, starting with the client perspective, to drive growth. This fascination has driven him to direct, conduct and analyze more than 14,000 one-on-one interviews with C-level executives to define their expectations, needs, priorities, preferences, hiring decisions and opinions of the professionals with whom they work.

Michael drove the research to identify the 17 activities statistically proven to drive superior client relationships. This research is featured in his new book: Clientelligence: How Superior Client Relationships Fuel Growth and Profits - an Amazon Top 100 Customer Service Best Seller.
BTI conducts more independent research on how clients acquire, manage, and evaluate their professional services providers than virtually anyone.  Michael draws on this research and his 35 years of experience to provide high-impact client feedback, brand preference and perception, business development counsel and strategic consulting to organizations who want to improve performance and drive growth.

Michael has advised virtually every market leader in the professional services world and his clients include 6 of the Fortune 10 as well as more than 200 professional services firms across the globe.

Michael is President and Founder of The BTI Consulting Group, which is celebrating 25 years of helping clients use compelling research for compelling results. Michael is a fixture in the business press, commenting on markets and strategies for professional services firms.

Michael has authored more than 40 publications on all aspects of client relationships, client service, client feedback, client satisfaction, business development and business strategy.

Michael blogs as The Mad Clientist at www.bticonsulting.com/themadclientist

Michelle Friends

Michelle Friends is the Marketing Director at Fairfield and Woods, P.C. in Denver, Colorado. Michelle manages all aspects of marketing and business development for the firm, including the firm’s marketing plan, website, community and public relations, business development, and events and seminars. Michelle served two terms (2014 & 2015) as the Rocky Mountain LMA Chapter President and also serves on the LMA Audit and the LMA Finance Committees. Michelle was recognized as an Outstanding Legal Professional in 2014 by Law Week Colorado.

Prior to joining her firm, Michelle worked in the non-profit sector. Her responsibilities included recruiting and retaining the organization’s membership base, which was comprised of the public and private sector, including many elected-officials. Her role also included all aspects of the organization’s marketing and fundraising programs and events. Michelle has planned numerous events throughout her career including conferences, trade-shows, educational programming and CLE seminars, and worked as an intern for the Denver Broncos Marketing Department assisting with the team’s events and game day celebrations for five years.

Michelle holds a Master of Applied Communication with a concentration in Public Relations and Marketing from the University of Denver. She also holds a Bachelor of Science in Marketing from Metropolitan State College of Denver.

Michelle Woodyear

Michelle has a strong analytic and technical background and extensive business experience which she utilizes in support of client firms at LexisNexis. She previously worked at the intersection of technology and marketing, developing the digital marketing and social business strategies for Am Law 100 firm Orrick, Herrington & Sutcliffe LLP, where she slowly transitioned the firm from old school broadcast email marketing to targeted digital campaign management and inbound marketing. She also implemented marketing automation and analytics tools to measure the ROI of marketing initiatives, and expanded her digital marketing team from four to twelve employees supporting social media and blogs, a supercharged CRM, a responsive preference-based website, mobile apps, a webcasting platform, broadcast email, marketing dashboards, and more.  Michelle's innovative social media outreach and internal training program for attorneys led to Orrick's ranking among the top 10 programs at AmLaw 100 firms by Good2BSocial.

Michelle began her career in manufacturing and oil & gas and as part of a corporate management development program, she’s worked in IT, Six Sigma/Lean and big data analysis, procurement, optimization, business development, marketing, and public relations.  Michelle's breadth of knowledge and multi-industry experience gives her a unique perspective not typically found in legal marketing.

Mo Bunnell

Mo Bunnell is the Founder and President of Bunnell Idea Group (BIG). BIG is an authority on business development strategy, skill development and effectiveness.  Mo and the Bunnell Idea Group have deployed their trademarked GrowBIG business development methodology at over 300 clients including numerous Am Law 100 and 200 law firms along with a wide range of Fortune 500 companies that have a services orientation. BIG also provides their training and coaching support at pro bono or "low bono" rates to large not-for-profits to help them increase major donations.
Mo honed his knowledge of business development strategy during his 13-year tenure with Hewitt Associates. Like many lawyers, Mo has a technical background and received a B.S. in Actuarial Science with a minor in Business Management from Ball State University. He took and passed all of the actuarial exams to become a Fellow of the Society of Actuaries. 

Nancy Furman Paul

Nancy Furman Paul is the Commercial Product Manager for Bloomberg Law Business Solutions at Bloomberg BNA. In her role, she oversees, develops and implements business development products and strategy. She is also responsible for all news and company and markets intelligence on Bloomberg Law.

Prior to joining Bloomberg BNA, Nancy practiced corporate law at Cravath, Swaine & Moore in New York, and then at Wilmer, Cutler, Pickering, Hale & Dorr in Washington, D.C. She received her J.D. from Harvard Law School and her B.A. from Yale University.

Nancy presented at the LSSO RainDance Conference in 2015. She is a member of the LMA Capital Chapter and is certified in Pragmatic Marketing.

Nathaniel Slavin

Nathaniel Slavin is a founder and partner in the Wicker Park Group. He plays a key role in all programs offered by WPG.

He served as Publisher of InsideCounsel (Corporate Legal Times) and held various editorial and management positions for this management monthly for corporate legal executives as well as a series of specialty publications (1992-2006). Nat’s monthly column, Interactions, explored the issues that challenge legal departments and their law firms and businesses advisors. In 2005, he led the sale of Corporate Legal Times LLC to a New York based private-equity sponsored publishing company. He remained executive vice president and publisher and a member of the senior management team at Wicks Business Information until his 2006 departure.

He also co-founded and published Business Without Borders. He has authored more than 100 articles on legal department management and frequently speaks on client relations, legal department management and marketing strategies.  He is a 2014 Legal Marketing Association Hall of Fame Inductee. He served as President, International Board of Directors, Legal Marketing Association (2007) and Board Member, International Board of Directors, Legal Marketing Association (2003-2007) and is currently on the Executive Committee of the association’s Southern California chapter. He served on the Board of Directors for Across The Table, Open Books, Poder Learning Center and Shift Worldwide.

Paul Drummond

Paul A. Drummond: Mr. Drummond is an in-house attorney with AT&T Services, Inc. He serves as Senior Legal Counsel in the company’s Complex Litigation group and is responsible for commercial arbitrations, class actions and appeals nationwide.

Rebecca Minihane

Rebecca has more than 20 years' experience working with global enterprises advising on and implementing marketing and operational solutions.

For the last 11 years Rebecca has been at Latham & Watkins where her role involves managing the systems, processes and training that underpin the busy and diverse global business development and marketing function. She has worked in New York and London and has direct experience of other major global legal markets having worked closely with the firm's leadership, partners and business development teams across a variety of roles and projects.

Latham & Watkins' commitment to innovation means Rebecca is constantly looking at ways to improve the effectiveness and efficiency of the firms marketing operations. She believes the firm's collaborative ethos is central to its success across all of its functions.

Prior to legal marketing, Rebecca was a senior corporate and financial public relations adviser working for a variety of global financial institutions, corporations and other organizations.

Renee Meisel

Renee Meisel is a Legal Director for Dell Inc. specializing in Cybersecurity.   She has been working with Dell since 2006 on matters covering a wide variety of legal areas, including patent litigation, products liability, regulatory matters, internal investigations, and security.

In her current role, Ms. Meisel serves as counsel for the CISO function, leads the legal incident response process for Dell, and liaises with the various internal and external stakeholders that play a part in incident response.  Ms. Meisel also supports commercial contract negotiations around cybersecurity, focuses on driving cybersecurity initiatives through compliance, and supports various cross-functional initiatives that have a cybersecurity component.

Prior to her current role, Ms. Meisel was a Legal Director on Dell’s litigation and e-discovery team.  Ms. Meisel designed and implemented Dell’s legal hold and e-discovery processes and worked continuously to improve efficiency and manage costs of discovery and litigation in general.  In addition to her work on process functionality and efficiency, Ms. Meisel managed discovery for all types of litigation and other matters requiring large-scale information analysis and document production.

Prior to joining Dell, Ms. Meisel was an associate at Hughes & Luce LLP in Austin.  Ms. Meisel graduated from the University of Texas School of Law and has two bachelor’s degrees from the University of Oklahoma.

Rick Davis

For over 25 years, Rick Davis has designed and implemented innovative business development and marketing approaches for leading professional services firms across the globe.

Rick has achieved recognition as a thought leader in growth strategy development, business development process innovation, and pursuit team coaching. He has collaborated with executive teams and service professionals around the world to help them enhance their competitive strengths and reach their client development goals.

Rick utilizes a relationship-centric model in coaching individuals and teams in professional services firms to reach their full potential. Rick’s ideology focuses on identifying client relationship imperatives, uncovering client needs, and implementing effective approaches for generating long-term client loyalty.

Prior to founding Athens Partners, Rick worked for many years with Ernst & Young, where he played a key role in leading the culture change that enabled the accounting giant to strengthen client relationships, grow revenues, and gain a significant advantage over the competition.

Risa Mish

Risa Mish is a member of the Management and Leadership of Organizations faculty at Cornell University’s S.C. Johnson Graduate School of Management.  She teaches courses in team leadership and critical thinking/problem solving, and serves as Faculty Director of the Johnson Leadership Fellows program.

She is the recipient of the Stephen Russell Distinguished Teaching Award, given by the 5th Reunion class to the faculty member “whose teaching and example have continued to influence graduates five years into their post-MBA careers”; the Apple Award for Teaching Excellence, given by the MBA graduating class to the faculty member who has demonstrated the qualities of “outstanding leadership and enduring educational influence”; and the Globe Award for Teaching Excellence, given by the Executive MBA graduating class to the faculty member who has demonstrated “enduring educational influence in motivating students to achieve and excel.”

Risa is an honors graduate of Cornell University and Cornell Law School.  Before joining the Cornell faculty, she was a partner in the New York City law firm of Collazo Carling & Mish LLP, and an Associate at Simpson Thacher & Bartlett, where she represented Fortune 500 companies and health care institutions.  She is licensed to practice law in New York, and before the U.S. Supreme Court. 

Risa now runs her own consulting firm through which she advises organizations and senior executives on such topics as leading teams and organizations, critical thinking and problem solving, leading organizational change, building organizational culture, resolving conflict constructively, and managing and motivating employee performance.

She is a member of the boards of directors of SmithBucklin Corporation, TheraCare Corporation, and the United Way of Tompkins County, and is a Trustee of the Tompkins County Public Library.

Risa has been married for 22 years to John Lauricella, a Program Officer at Cornell Law School and author of the novels “Hunting Old Sammie” and “2094” (Irving Place Editions) and “Home Games:  A Book of Literary Baseball” (MacFarland Press).  They have two children, Daniel (20) and Julia (17). 

Rod Boddie

Rod Boddie is a Principal and Senior of The Wickford Group, a legal training and consulting company, where he also serves as a Senior Advisor.  After more than 17 years of practicing in-house, he created a number of training programs designed to give outside counsel insight into the needs, demands and expectations of their clients, and to deliver legal services and devise client relationship strategies that speak more directly to the client.  Rod is also the author of Succeeding as Outside Counsel: A Lawyer's Guide to Providing First Class Legal Services from the Client's Perspective.

Prior to joining The Wickford Group, Rod was the General Counsel for Seneca One Finance, Inc., a specialty finance company that purchases annuitized receivables. There, he was responsible for all of the company’s legal activities, and managed a 25-person legal and processing team consisting of 7 lawyers, 7 paralegals and 11 non-legal personnel. Rod also managed outside counsel in areas such as litigation, insurance, employment, consumer protection, antitrust, securities, trademarks & copyrights, patents, gaming, banking, tax, debtor/creditor, collections, and transactional matters.

Before Seneca One, Rod was the Senior Counsel at Winstar Communications, a fixed wireless broadband service provider.  Rod managed an 11-person in-house legal team and managed outside counsel in a variety of areas including, real estate, leasing, zoning, government contracting, employment, transactional matters, technology, and debtor/creditor relations.

Rod began his legal career at Miles & Stockbridge, a Baltimore based law firm, where he practiced for over 4 years. Rod holds a J.D. from the University of Virginia School of Law, and a B.S. in Finance from James Madison University. He played 3 years of minor league baseball in the Montreal Expos’ organization, and chose a career in law when he came to the painful realization that he couldn’t hit a slider.

Ryan King

Ryan King has the unique experience of having worked in-house, in the media, and in a PR agency setting. As the Director of Communications, he leads and directs the public relations, media relations, communications, content marketing, and social media for Ogletree Deakins and the firm’s 48 offices.

Sally Schmidt

For more than 25 years, Sally Schmidt, President of Schmidt Marketing, Inc. in Edina, Minnesota, has offered marketing and business development services to law firms nationally and internationally. Clients have ranged in size from small firms to those with over 3,000 attorneys but her “sweet spot” is mid-sized and regional law firms. With an MBA and B.S. from the University of Minnesota, Sally is a former in-house marketing director for a law firm, and was a founder and the first President of the Legal Marketing Association (LMA). In 1994, Sally was inducted as a Fellow into the inaugural class of the College of Law Practice Management. In 2007, she was inducted into the inaugural class of the Legal Marketing Association’s Hall of Fame, and given a lifetime achievement award.

A frequent industry presenter and writer, Sally has spoken at more than 250 national and international seminars and conferences for the legal profession, and has written more than 250 articles published in prominent legal industry publications. She is the author of two ALM books on law firm marketing: the best-selling Marketing the Law Firm: Business Development Techniques; and Business Development for Lawyers: Strategies for Getting and Keeping Clients

Sarah Fougere

As the Business Development Manager for the Intellectual Property practice at Morrison & Foerster LLP, Ms. Fougere is responsible for implementing strategic initiatives aimed at effectively positioning the firm among its competitors and growing the bottom line. Prior to joining Morrison & Foerster LLP, she served as the first head of marketing for IP specialty firm Oblon LLP where she lead the business development, public relations, and marketing communications initiatives on behalf of the firm's nearly 150 professionals.

Ms. Fougere, a self-proclaimed “technology enthusiast,” has overseen the development of award-winning websites and blogs during her career. She has also overseen a firm-wide rebranding campaign and has developed and taught a number of marketing and business development programs designed for legal professionals. She previously contributed to the development of an award-winning marketing training program for lawyers called The Breakfast Club.

Ms. Fougere has also held marketing and business development roles at an “AmLaw 100” firm and at another IP specialty law firm in Washington, DC. Ms. Fougere is engaged in community service, including serving as a pro-bono marketing consultant for Taproot Foundation and as a freelance graphic artist for Bread for the City, a D.C. based non-profit. She holds a B.A. in corporate communications and public relations from the University of Colorado.

Seth Apple

Seth Apple is a Business Development Manager at Davis Polk & Wardwell LLP where he manages the business development and marketing efforts for several of the firm’s corporate practices, including Capital Markets, Mergers and Acquisitions, Banking & Finance, Insolvency & Restructuring and Tax. Seth was the 2012 Member of the Year and 2015 President of the Metro New York Chapter of the Legal Marketing Association where he currently sits on the Board of Directors. He is also the author of several business development and marketing articles appearing in Bloomberg BNA, The National Law Review and others, a regular speaker on topics impacting the industry, and a former practicing finance attorney.

Sheryl K. Miller

As the Marketing & Business Development Manager for Caplin & Drysdale, a D.C.-based law firm, Sheryl Miller leads the effort to build exposure for the firm’s brand and to find new revenue streams for its tax, tax controversy, and litigation practice groups.  With over 15 years of experience as a legal marketing professional, she brings a collaborative approach to directing and supporting all matters related to meeting Caplin’s marketing and business development goals.  Sheryl currently serves as Co-Chair of LMA’s Small Firm/Solo Marketer SIG, where she helps to develop programming and to find resources for the SIG’s members.

Sheryl started her marketing career at Ann Taylor corporate in New York City as a marketing coordinator.  She earned her bachelor’s degree in Marketing & Communications, magna cum laude, from the Fashion Institute of Technology, State University of New York.  Sheryl also holds a White Belt certification in Legal Lean Sigma®, Process Improvement and Project Management.

Stefanie Marrone

Stefanie Marrone is a strategic communications professional with a diverse range of experience in law firm branding, public relations and marketing communications.

Recently appointed as the Associate Director of Strategic Communications at Proskauer Rose LLP, Stefanie leads the development of the firm’s internal and external communications initiatives, including public relations, branding,  content marketing and social media efforts.

Stefanie has held senior communications roles at a number of leading law firms, including Morrison & Foerster, Mayer Brown, Sullivan & Cromwell and Paul, Weiss. Prior to entering the legal marketing field, Stefanie was an editor at Redbook magazine.

Stefanie received a master of science degree in strategic communications from Columbia University and holds a B.A., cum laude, in history and art history from New York University.

Stephen DiGennaro

Stephen DiGennaro is the Marketing Technology Manager at Sutherland Asbill & Brennan LLP. Stephen has worked at global law firms for 13 years, focusing on delivering technology solutions that impact business development and improve firm efficiency. His experience extends to large law firm CRM implementation, custom approaches to legal project management (LPM) initiatives, client-focused website redesigns, mobile site design specifically for users on-the-go, website/email analytics, and search engine optimization (SEO). Stephen also specializes in using emerging technologies to reach clients—such as mobile app development/strategy (Apple App Store, Google Play, Windows Phone Store, and Amazon Appstore), launching on-demand videos, making audio podcasts available for download on iTunes, and hosting virtual events.

Stephen Hastings

Stephen Hastings is the Director of Communications & Media Relations at Baker Botts based in Houston, TX. Stephen is responsible for all firm-wide media relations, internal and external strategic communications initiatives, digital marketing, firm wide events and brand management. A marketing, communications and business development leader, Stephen has spent over 20 years specializing in marketing communications. Prior to joining Baker Botts, Stephen worked at the Canadian based law firm Fasken Martineau and prior to moving to legal marketing he held high profile positions at a variety of national daily newspapers, including the National Post, the Toronto Star, The New York Sun, The Jerusalem Post, the Chicago Sun-Times, the Vancouver Sun and The Province.

Susan Peters

Susan Peters is the Senior Manager of PR and Communications for Davis Polk & Wardwell LLP, where she oversees external and internal communications including public relations, media relations and awards.

She has over a decade of experience working on communications, public relations, business development and marketing. Susan previously worked at Vinson & Elkins LLP, where she managed global public relations, communications, awards and other firm-wide marketing initiatives.
Prior, Susan handled the PR media relations functions for 300-lawyer regional firm Stroock & Stroock & Lavan LLP and provided communications counsel for a variety of law firms while working with PR agency newsPRos. 

She practiced criminal defense law in New York City for several years before switching to public relations.

Tamara Devitt

Tamara Devitt is experienced in counseling and representing employers in all aspects of labor and employment law. She regularly defends employers against claims of discrimination, unlawful harassment, wrongful termination, unfair business practices and wage and hour claims, including class actions and complex litigation.

She advocates for employers in all aspects of employment litigation, including jury and bench trials, arbitration and pre-litigation negotiations, and in administrative tribunals, including the Equal Employment Opportunity Commission, California Department of Fair Employment and Housing, Department of Labor and California Labor Commissioner.

Tamara also advises and counsels employers on compliance, including hiring, discipline and termination practices, wage and hour issues, misconduct investigations (i.e., harassment, workplace violence, embezzlement), leaves of absence, reasonable accommodation of employees with disabilities, policies and procedures and employment agreements.

She regularly conducts management training and lectures on labor and employment issues.

Tamara joined the firm from a national labor and employment boutique, where she exclusively represented management and also served as a regional managing partner. Before becoming an employment lawyer, Tamara worked for nine years in human resources, where she handled employee relations, leaves of absence and benefits.

Tara Weintritt

Tara is a partner in the Wicker Park Group, an international consultancy focused on helping law firms strengthen and deepen their relationships with in-house counsel and business owners through client feedback and other client facing programs.

Tara's practice includes training and conducting client feedback interviews, client service training, mid and end of matter feedback training and business development strategies based on hundreds of in-person and telephone interviews. One of her key areas of practice includes developing near and long-term strategies to implement the focus, improvement and change necessary for the firm to become true trusted advisors to their clients. Tara is known for not only creating solutions and initiatives, but more importantly customizing the programs, ideas and opportunities to each individual, practice area or firm.

Tara joined the Wicker Park Group after serving as the Chief Marketing Officer and Director of Client Relations for Miles & Stockbridge from 2002-2012. A member of the firm’s six person senior executive team and participant on the board of directors, she implemented and led numerous initiatives including a client satisfaction program, client and industry teams, client service training, client visit program, business development training, individual attorney coaching, three rebranding campaigns and a communication strategy plan during the economic down turn.

She was named one of the 2013 National Law Journal’s inaugural list of 50 Business of Law Trailblazers & Pioneers, was the co-chair of the 2013 International Legal Marketing Association Conference and served on the Capital (Washington, DC) Legal Marketing Association Board of Directors from 2009-2012. In 2007, The Elite Excellence in Legal Marketing Awards named her “Marketing Director of the Year”.  She is a frequent speaker at law firm and department retreats, as well as legal marketing, business development and leadership conferences and programs.

Tavia Ewen

Tavia is a Senior Business Development Manager and Head of Client Services at Lex Mundi, the world’s leading global law firm network. If you think you have it tough as a BD manager working on a global scale, imagine what it would be like trying to get thousands of lawyers from hundreds of different firms to cross-sell their services and work together on behalf of clients. Tavia and her team do all of this by supplementing traditional communication methods with the best of digital technology, supporting real time communication and collaboration across multiple global practice and industry groups. These platforms allow lawyers within the network to build relationships with one another, share information and gain the knowledge and insight needed to comprehensively serve clients around the world.

Terry M. Isner

Well recognized as a creative trailblazer in the legal industry, Terry is the rare mix of business strategist and artist. He is never content to follow trends, but always seeks to set them. Terry has been the creative force behind a number of high-profile national campaigns that have pushed the envelope in professional services marketing. Terry is aggressive in providing opportunities for his clients to be the first to launch a cutting-edge tactic or style. He has a unique understanding of law firm strategy, the experience and skill to increase ROI, and the creative vision to provide campaigns that show results. Often he draws inspiration from other markets, removing boundaries and finding innovative approaches to apply creative marketing tactics within the legal industry. Named by Lawdragon as one of the top 100 legal consultants in the country.

Throughout the years, Terry has developed groundbreaking and award-winning advertising campaigns, websites, and innovative logo and branding identities that have instantly raised brand awareness and positioned firms as leaders within their industries and markets.

Whether firms need a bold new identity, an effective website, an eye-catching and flexible electronic or printed brochure, innovative advertising, or novel direct mail campaigns, Terry will make it happen. He believes strongly in the power of unique and captivating creative campaigns that provide effective and custom solutions that reach and resonate with clients’ target audience, goals and objectives.

Over nearly 30 years, Terry has become the go-to source for trendsetting and original creative concepts. Terry believes that a significant measure of the value he provides to clients flows from his experience as a law firm insider. He has acquired firsthand an intimate understanding of the challenges faced by law firm marketing professionals, and knows how to help build consensus among important internal audiences.

Terry has served in-house as creative director for Howrey and CMO for Patton Boggs; in both firms creating award-winning campaigns that stepped way outside of the traditional law firm marketing model.

Terry has operated a successful graphic design business, providing solutions to marketing and communications problems for a variety of organizations – in industries ranging from consumer products, to professional services, to associations – including Kellogg’s, the Holocaust Museum, National Geographic, Ernst & Young, and the World Bank.

Terry graduated from Frostburg University in 1985 with a degree in fine arts and graphic design.

Timothy B. Corcoran

Timothy B. Corcoran is a principal with the Corcoran Consulting Group, based in the metro New York City area.  He advises law firm leaders, in-house counsel and legal service providers on how to profit during a time of great change.  Tim was previously a CEO and senior executive of companies serving the legal marketplace, and led business development and strategy for one of the world’s largest law firms. He was the 2014 President of the Legal Marketing Association, is an elected Fellow of the College of Law Practice Management, and authors the widely-read Corcoran’s Business of Law blog. +1.609.557.7311 / CorcoranLawBizblog.com / @tcorcoran

Tom Shapiro

Tom Shapiro is the CEO of Stratabeat (http://stratabeat.com/), a marketing, branding and design agency. Services include marketing strategy, branding, website design & development, SEO, paid search, content marketing, PR and conversion optimization. Through the years, Shapiro has developed marketing strategies for various Fortune 500 companies, such as Intel, Hewlett-Packard, AT&T, Kraft Foods, Ameriprise, UnitedHealthcare and P&G. Shapiro's work experience includes four years in the legal department at Panasonic. His insights on marketing have been published in Legal Ink Magazine, CMO.com, CNN, MarketingProfs, MediaPost, among many others. Follow Shapiro on Twitter at @TomShapiro and @Stratabeat.

Toni Wells

Toni Wells, Associate Director, US BD Support Services, Dentons- Toni possesses nineteen years of work experience in both public and private sector organizations.  Her primary focus over the past twelve years has been marketing and business development in the legal services industry where she specializes in business development strategy, coaching, RFP submissions and lateral integration.  Toni earned a Masters degree in Marketing from Johns Hopkins University and a Bachelors of Arts in English from the University of Maryland at College Park.

Tracey Wik

Tracey Wik is an organizational development practitioner with twenty years of strategic leadership and consulting with all sizes of organizations in a broad range of industries with a focus on sales, sales management and leadership development. Through the Chally Group a GrowthPlay company, she provides research-based analytics to organizations to drive growth and minimize risk associated with developing future leaders and business developers.  She is accomplished in talent assessment and management, global leadership development, and strategic planning.  

Tara Weintritt

Tara is a partner in the Wicker Park Group, an international consultancy focused on helping law firms strengthen and deepen their relationships with in-house counsel and business owners through client feedback and other client facing programs.

Tara's practice includes training and conducting client feedback interviews, client service training, mid and end of matter feedback training and business development strategies based on hundreds of in-person and telephone interviews. One of her key areas of practice includes developing near and long-term strategies to implement the focus, improvement and change necessary for the firm to become true trusted advisors to their clients. Tara is known for not only creating solutions and initiatives, but more importantly customizing the programs, ideas and opportunities to each individual, practice area or firm.

Tara joined the Wicker Park Group after serving as the Chief Marketing Officer and Director of Client Relations for Miles & Stockbridge from 2002-2012. A member of the firm’s six person senior executive team and participant on the board of directors, she implemented and led numerous initiatives including a client satisfaction program, client and industry teams, client service training, client visit program, business development training, individual attorney coaching, three rebranding campaigns and a communication strategy plan during the economic down turn.

She was named one of the 2013 National Law Journal’s inaugural list of 50 Business of Law Trailblazers & Pioneers, was the co-chair of the 2013 International Legal Marketing Association Conference and served on the Capital (Washington, DC) Legal Marketing Association Board of Directors from 2009-2012. In 2007, The Elite Excellence in Legal Marketing Awards named her “Marketing Director of the Year”.  She is a frequent speaker at law firm and department retreats, as well as legal marketing, business development and leadership conferences and programs.

Vanessa Petrea

Vanessa converts complicated legal terminology into persuasive and concise messages. She has a natural gift for written persuasion and has developed proven strategies for complying with complex, detailed instructions that have become a staple in proposal requests. She has 10 years’ experience in legal marketing and has spent the last five years focused on proposals.
She currently serves as the Pursuits and Proposals Manager for Akin Gump Strauss Hauer & Feld LLP, residing in their Austin office. Working as a paralegal early in her career coupled with a public relations degree, Vanessa approaches proposal management with a unique perspective.
Vanessa currently serves as the co-chair of the Membership Committee for LMA and Member-at-Large (Membership) for the LMA Texas Chapter board. She earned her bachelor’s degree in public relations from The University of Texas at Austin. A native Texan, she currently resides in south Austin with her musician husband, Micah, and two children, Austin and Addison.

Vincent Cordo

Vincent Cordo serves as the Global Sourcing Officer for Shell’s legal team. He is responsible for industry-­-leading client value pricing and inventory pipeline management proficiencies. He leads appropriate fee arrangements (AFAs) and Legal Project Management strategies related to the evaluation and implementation of outside counsel, pricing/service delivery, value pricing, and matter management. Vincent is also responsible for organizing efficient and capable teams of professionals to align project management and process improvement with business drivers and assigning resources, tools and tactics to help satisfy Shell’s legal business needs.

In 2013, Vincent co-­-authored and published “Law Firm Pricing: Strategies, Roles, and Responsibilities” and in 2015 published a chapter in the “Legal Procurement Handbook” focusing on Key Performance Indicators to measure value, performance, risk, and impact on spend and recovery. He oversees the strategy and application of each of these areas which drives Shell’s efforts to define and deliver maximum value and quality legal services.

During his career Vince Cordo has held the positions of Global Client Value Director at both Reed Smith, and Squire Sanders, Global Director of Service Delivery at White & Case, business development director, business consultant, project manager and engineer before joining Shell. In these roles he took the lead on a number of diverse business, convergence programs, information technology and project management initiatives for companies such as a US-based rotorcraft manufacturer and one of only two shipyards that produce and service all types of nuclear-powered submarines. His responsibilities included global strategy relating to the evaluation and implementation of Value Pricing, Alternative Fee Arrangements (AFAs), Client Service Level Agreements and Legal Project Management(LPM).

Vincent also worked with several top 50 global law firms, building their AFA and LPM value programs, and Legal Process Outsourcing Services. He has also worked with venture capital firms, assisting with multiple public offerings and sits on the board of several prominate industry group pricing committess.

Vincent is a trained Six Sigma Black Belt, AGILE Project Management Certified from Rutgers Business School, holds a Bachelor’s Degree in Computer Science, an MBA from The University of Liverpool, and a Master’s from Columbia University. He is a member of CIPS, LMA, ACC, Buying Legal, CLOC, ABA, ILTA, the AFA Forum, Six Sigma and Project Management Institute and helped create the Legal Industry PMO & AFA Committee (P3). Vincent also serves on the Advisory Board for Client Value SIG at LMA, Buying Legal and CLOC.

Vonda T. Hampton

Vonda T. Hampton is the Director of Marketing at Miller & Chevalier, a respected Washington, D.C. law firm with leading practices in Tax, Employee Benefits (including ERISA), International Law and Business, White Collar and Internal Investigations, Complex Litigation and Government Affairs. In that role she is responsible for the firm's marketing, business development, public relations and client service efforts. Vonda has 25 years of experience in marketing, communications, business development and sales, and is in her 10th year as a legal marketer. In addition to professional services, her work spans a variety of other industries, including consulting, technology and software, resort management and hospitality and the media. She holds a Master of Arts degree from East Carolina University in Exercise and Sport Science, with a Marketing and Sports Administration concentration. She earned a Bachelor of Arts degree in Journalism and Mass Communication from the School of Journalism at the University of North Carolina at Chapel Hill, where she was inducted into the Order of the Old Well for her exemplary and outstanding humanitarian service to the university.

Zena Applebaum

Zena Applebaum is the Director of Competitive Intelligence at Bennett Jones LLP, a leading International law firm based in Canada. Zena’s primary responsibilities include practice development, market and competitor performance analysis, client relationship management, counter-intelligence and marketing.  Zena brings a unique perspective to intelligence as a result of broad business development, data management, marketing, and corporate research experience in a variety of sectors. A regular speaker and writer on competitive intelligence topics in Canada and abroad, Zena authored "Business Intelligence for Law Firms" published in November 2012, by The Ark Group.  Zena currently serves as a The Chair of the Special Library Association Competitive Intelligence Division Board of Directors, is a former member of the SCIP Board of Directors and has been designated a Competitive Intelligence Fellow in 2015‎.