Agenda At-a-Glance

Pre-Conference Programs | Monday, April 8
8:00 a.m.
Registration and Breakfast
8:45 – 4:00 p.m.
CMO Summit
8:45 – 5:00 p.m.
LMA QuickStart® LIVE! – Legal Marketing Essentials
Impact Marketing for Small and Mid-Sized Law Firms
Breakthroughs in PR, Content and Communications
Rise of the Legal Marketing Technologist
1:00 – 5:00 p.m.
Developing a Roadmap for Deliberate Diversity and Informed Inclusion
2:00 – 5:00 p.m.
Applying Design Thinking Principles to
Create Change
Networking Opportunities | Monday, April 8
4:00 – 5:00 p.m.
CMO SIG Reception
4:45 – 5:00 p.m.
Conference Mentoring Program Meet-Up
5:00 – 6:00 p.m.
First Timer’s Reception
5:00 – 6:00 p.m.
Exhibit Hall Sneak-Peak
6:00 – 7:30 p.m.
Exhibit Hall Welcome Reception
7:30 – 8:30 p.m.
LMA Regional Receptions
Conference Day One | Tuesday, April 9
7:30 a.m.
Registration Opens
7:30 – 8:30 a.m.
Breakfast in the Exhibit Hall
8:00 a.m.
General Session Doors Open
8:30 – 8:45 a.m.
Welcome and Opening Remarks
8:45 – 9:30 a.m.
Spotlight Session
Is ABA Rule 5.4 Keeping Nonlawyer Competitors Out, or Lawyers In?
9:30 – 10:30 a.m..
Keynote Presentation
We Can All Be Movement Starters
10:30 – 11:15 a.m.
Networking Break in the Exhibit Hall

Concurrent Breakout Sessions

 

BREAKOUT ONE
BREAKOUT TWO
BREAKOUT THREE
BREAKOUT FOUR
BREAKOUT FIVE
BREAKOUT SIX
11:15 a.m. – 12:15 p.m.

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LMA’s Next Big Thing: Service Metamorphosis — Driving Performance Improvement

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Legal Operations and Legal Marketing: Collaborating for Success

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The Practical Implications of Change to ABA Rule 5.4, the “Non-Lawyer” Ownership Rules

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Diversity From the Client Perspective: Smart Strategies to Winning Business

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Building Your Proposal Technology Blueprint

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David vs. Goliath: The Competitive World of Plaintiff Firm Marketing

12:15 – 1:30 p.m.
Networking Lunch
1:30 – 2:30 p.m.

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From PSO to PSB: A New Model for Creating Differentiated Brand Experiences

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Alternative Legal Service Providers (ALSPs) Are No Longer Alternative

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Serve Clients While You Sleep

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Crazy, Rich Collaboration — Notes From the Field on How to Get IT and Firm Leadership Onboard

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How to Turn CRM Into an Insights Engine

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Strategies for Launching and Measuring the Impact of Your Law Firm Alumni Program

2:30 – 3:15 p.m.
Networking and Refreshment Break in the Exhibit Hall
3:15 – 4:15 p.m.
3:15 – 5:15 p.m.
3:15 – 4:15 p.m.
3:15 – 5:15 p.m.
3:15 – 4:15 p.m.

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Power Your Firm’s Growth by Adopting a Key Client Strategy

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How to Use the Right Data, Right. Validate Initiatives, Create Transparency and Engage Your Fee Earners

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Driving Growth: Building Your Ability to Lead the Lawyers to Bring in More Profitable Business

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Whither the Bellwethers? How Current Legal Market Economics will Impact Your Firm

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Making It or Faking It? Effective Industry Sector Strategy Workshop

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Keeping the Billing Tail From Wagging the Law Firm Dog

4:30 – 5:15 p.m.
4:30 – 5:15 p.m.
4:30 – 5:15 p.m.

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Like a Shark: How to Apply Intelligence and Killer Instincts to Dominate Marketing Technology

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Creating a Niche Market at Mid-Sized Firms

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Streamlined, Actionable and Transparent Partner Business Plans

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Balancing on the Data Tightrope – Too Little on One Side and Too Much on the Other Means an Inevitable Fall

5:15 – 5:45 p.m.
End of Day One Wrap-Up
6:30 – 8:00 p.m.
Networking Reception — The Roof at Ponce City Market

Exhibit Hall Hours

Monday, April 8
5:00 – 7:30 p.m.
Tuesday, April 9
7:30 a.m. – 5:45 p.m.
Wednesday, April 10
7:30 a.m. – 1:30 p.m.
Conference Day Two | Wednesday, April 10
7:30 a.m.
Registration Opens
7:30 – 8:30 a.m.
Breakfast in the Exhibit Hall
7:30 – 1:30 p.m.
Exhibit Hall Open
8:15 a.m.
General Session Doors Open
8:30 – 9:00 a.m.
LMA Annual Report
9:00 – 9:30 a.m.
LMA Hall of Fame Award Presentation
9:30 – 10:30 a.m.
An Inside View: General Counsel Perspectives on the Use of Alternative Legal Service Providers and Artificial Intelligence
10:30 – 11:15 a.m.
Networking and Refreshment Break in the Exhibit Hall
10:45 – 11:15 a.m.
Networking for Prizes Drawing in the Exhibit Hall

Concurrent Breakout Sessions

 

BREAKOUT ONE
BREAKOUT TWO
BREAKOUT THREE
BREAKOUT FOUR
BREAKOUT FIVE
BREAKOUT SIX
11:15 a.m. – 12:15 p.m.

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What’s Next: Career Development for the Mid-Career Professional

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5 Essentials for Becoming a High-Powered Digital Marketing Organization

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Can We Learn From Uber, Amazon and Others and Use Data to Give People What They Actually Want From a Law Firm Website?

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Driving Top Line Growth with a Killer Proposal Strategy

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The Perfect Pitch: Through the Eyes of Clients

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Social Responsibility and Sustainability Programs — and Why Law Firms Should Care

12:15 – 1:30 p.m.
Networking Lunch
1:30 – 2:30 p.m.

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Business Development Insights and Best Practices from the Big 4

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How to Secure a Seat and Have Your Voice Heard at the Power Table

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Market Positioning: The First Step in Differentiating Your Firm

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 -Deep Dive

Beyond Branding: Aligning Social Media Strategy with Business Development Goals

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The Third Rail: Adding a Sales Function to Grow the Top Line

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Buyer Behavior by the Numbers: A Cross- Generational Look at Decision Influences and Drivers of Engagement for Legal Buyers

2:45 – 3:45 p.m.
2:45 – 3:45 p.m.

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The Outsourced Resource: How to Identify, Hire and Leverage Consultants With Internal Resources to Achieve Your Strategic Objectives

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Leveraging LinkedIn’s Navigator to Scale Business Development

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Old Wine Isn’t For New Bottles: Break Bad Communication Habits That Are Holding You Back

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CRM Therapy — The (Juris) Doctor Is in: Client CRM Confessions

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Million Dollar Boot Camp

4:00 – 4:30 p.m.
Conference Wrap-Up
4:30 p.m.
Conference Concludes

Breakout Session Key*

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Business Development drives new business and increased revenue for the law firm — both directly and indirectly — through client and prospect outreach, attorney coaching and mentoring, and market intelligence.
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Communications entails developing and implementing internal and external messaging strategies to broaden the impact of the firm’s programs and brand position.
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Business of Law includes understanding the legal profession, evaluating firm financial and operational performance, building strategies to leverage market opportunities, and implementing practices that maximize performance.
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Marketing Management and Leadership establishes and effectively manages a highly functioning marketing organization through people and processes that foster collaboration and drive overall business objectives.
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Client Services consist of the techniques, processes and standards by which law firms’ professional staff serve the lawyers in the firm and the clients of the firm, including the disciplines of project management and process improvement.
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Technology Management includes identification, implementation and effective management of the technologies and technology staff that support marketing and business development.

*Conference breakout sessions are aligned with the LMA Body of Knowledge domains.

Competency Level

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