Agenda At-a-Glance
Pre-Conference Programs | Monday, April 8
8:00 a.m.
Registration and Breakfast
8:45 – 4:00 p.m.
CMO Summit
8:45 – 5:00 p.m.
LMA QuickStart® LIVE! – Legal Marketing Essentials
Impact Marketing for Small and Mid-Sized Law Firms
Breakthroughs in PR, Content and Communications
Rise of the Legal Marketing Technologist
1:00 – 4:00 p.m.
Developing a Roadmap for Deliberate Diversity and Informed Inclusion
2:00 – 5:00 p.m.
Applying Design Thinking Principles to
Create Change
Networking Opportunities | Monday, April 8
4:00 – 5:00 p.m.
CMO SIG Reception
4:45 – 5:00 p.m.
Conference Mentoring Program Meet-Up
5:00 – 6:00 p.m.
First Timer’s Reception
5:00 – 6:00 p.m.
Exhibit Hall Sneak-Peak
6:00 – 7:30 p.m.
Exhibit Hall Welcome Reception
7:30 – 8:30 p.m.
LMA Regional Receptions
Conference Day One | Tuesday, April 9
7:30 a.m.
Registration Opens
7:30 – 8:30 a.m.
Breakfast in the Exhibit Hall
8:00 a.m.
General Session Doors Open
8:30 – 8:45 a.m.
Welcome and Opening Remarks
8:45 – 9:30 a.m.
Spotlight Session
Is ABA Rule 5.4 Keeping Nonlawyer Competitors Out, or Lawyers In?
9:30 – 10:30 a.m..
Keynote Presentation
We Can All Be Movement Starters
10:30 – 11:15 a.m.
Networking Break in the Exhibit Hall
Concurrent Breakout Sessions
BREAKOUT ONE
BREAKOUT TWO
BREAKOUT THREE
BREAKOUT FOUR
BREAKOUT FIVE
BREAKOUT SIX
LMA’s Next Big Thing: Service Metamorphosis — Driving Performance Improvement
Legal Operations and Legal Marketing: Collaborating for Success
The Practical Implications of Change to ABA Rule 5.4, the “Non-Lawyer” Ownership Rules
Diversity From the Client Perspective: Smart Strategies to Winning Business
Building Your Proposal Technology Blueprint
David vs. Goliath: The Competitive World of Plaintiff Firm Marketing
12:15 – 1:30 p.m.
Networking Lunch
From PSO to PSB: A New Model for Creating Differentiated Brand Experiences
Alternative Legal Service Providers (ALSPs) Are No Longer Alternative
Serve Clients While You Sleep
Crazy, Rich Collaboration — Notes From the Field on How to Get IT and Firm Leadership Onboard
How to Turn CRM Into an Insights Engine
Strategies for Launching and Measuring the Impact of Your Law Firm Alumni Program
2:30 – 3:15 p.m.
Networking and Refreshment Break in the Exhibit Hall
3:15 – 4:15 p.m.
3:15 – 5:15 p.m.
3:15 – 4:15 p.m.
3:15 – 5:15 p.m.
3:15 – 4:15 p.m.
Topic to be confirmed
How to Use the Right Data, Right. Validate Initiatives, Create Transparency and Engage Your Fee Earners
-Deep Dive
Driving Growth: Building Your Ability to Lead the Lawyers to Bring in More Profitable Business
Whither the Bellwethers? How Current Legal Market Economics will Impact Your Firm
-Deep Dive
Making It or Faking It? Effective Industry Sector Strategy Workshop
Keeping the Billing Tail From Wagging the Law Firm Dog
4:30 – 5:15 p.m.
4:30 – 5:15 p.m.
4:30 – 5:15 p.m.
Like a Shark: How to Apply Intelligence and Killer Instincts to Dominate Marketing Technology
Creating a Niche Market at Mid-Sized Firms
Streamlined, Actionable and Transparent Partner Business Plans
Balancing on the Data Tightrope – Too Little on One Side and Too Much on the Other Means an Inevitable Fall
5:15 – 5:45 p.m.
End of Day One Wrap-Up
6:30 – 8:00 p.m.
Networking Reception — The Roof at Ponce City Market
Exhibit Hall Hours
Monday, April 8
5:00 – 7:30 p.m.
Tuesday, April 9
7:30 a.m. – 5:45 p.m.
Wednesday, April 10
7:30 a.m. – 1:30 p.m.
Conference Day Two | Wednesday, April 10
7:30 a.m.
Registration Opens
7:30 – 8:30 a.m.
Breakfast in the Exhibit Hall
7:30 – 1:30 p.m.
Exhibit Hall Open
8:15 a.m.
General Session Doors Open
8:30 – 9:00 a.m.
LMA Annual Report
9:00 – 9:30 a.m.
LMA Hall of Fame Award Presentation
9:45 – 10:30 a.m.
An Inside View: General Counsel Perspectives on the Use of Alternative Legal Service Providers and Artificial Intelligence
10:30 – 11:15 a.m.
Networking and Refreshment Break in the Exhibit Hall
10:45 – 11:15 a.m.
Networking for Prizes Drawing in the Exhibit Hall
Concurrent Breakout Sessions
BREAKOUT ONE
BREAKOUT TWO
BREAKOUT THREE
BREAKOUT FOUR
BREAKOUT FIVE
BREAKOUT SIX
What’s Next: Career Development for the Mid-Career Professional
5 Essentials for Becoming a High-Powered Digital Marketing Organization
Can We Learn From Uber, Amazon and Others and Use Data to Give People What They Actually Want From a Law Firm Website?
Driving Top Line Growth with a Killer Proposal Strategy
The Perfect Pitch: Through the Eyes of Clients
Social Responsibility and Sustainability Programs — and Why Law Firms Should Care
12:15 – 1:30 p.m.
Networking Lunch
Business Development Insights and Best Practices from the Big 4
How to Secure a Seat and Have Your Voice Heard at the Power Table
Market Positioning: The First Step in Differentiating Your Firm
-Deep Dive
Beyond Branding: Aligning Social Media Strategy with Business Development Goals
The Third Rail: Adding a Sales Function to Grow the Top Line
Buyer Behavior by the Numbers: A Cross- Generational Look at Decision Influences and Drivers of Engagement for Legal Buyers
2:45 – 3:45 p.m.
2:45 – 3:45 p.m.
The Outsourced Resource: How to Identify, Hire and Leverage Consultants With Internal Resources to Achieve Your Strategic Objectives
-Deep Dive
Leveraging LinkedIn’s Navigator to Scale Business Development
Old Wine Isn’t For New Bottles: Break Bad Communication Habits That Are Holding You Back
CRM Therapy — The (Juris) Doctor Is in: Client CRM Confessions
Million Dollar Boot Camp
4:00 – 4:30 p.m.
Conference Wrap-Up
4:30 p.m.
Conference Concludes
Business Development drives new business and increased revenue for the law firm — both directly and indirectly — through client and prospect outreach, attorney coaching and mentoring, and market intelligence.
Communications entails developing and implementing internal and external messaging strategies to broaden the impact of the firm’s programs and brand position.
Business of Law includes understanding the legal profession, evaluating firm financial and operational performance, building strategies to leverage market opportunities, and implementing practices that maximize performance.
Marketing Management and Leadership establishes and effectively manages a highly functioning marketing organization through people and processes that foster collaboration and drive overall business objectives.
Client Services consist of the techniques, processes and standards by which law firms’ professional staff serve the lawyers in the firm and the clients of the firm, including the disciplines of project management and process improvement.
Technology Management includes identification, implementation and effective management of the technologies and technology staff that support marketing and business development.
