Agenda At-a-Glance

Pre-Conference Programs | Monday, April 8

8:00 a.m.

Registration and Breakfast

8:45 – 4:00 p.m.

CMO Summit

8:45 – 5:00 p.m.

LMA Quickstart® — Legal Marketing Essentials
Impact Marketing for Small and Mid-Sized Law Firms
Breakthroughs in PR, Content and Communications
Rise of the Legal Marketing Technologist

1:00 – 4:00 p.m.

Developing a Roadmap for Deliberate Diversity and Informed Inclusion

2:00 – 5:00 p.m.

Applying Design Thinking Principles to
Create Change

Networking Opportunities | Monday, April 8

4:00 – 5:00 p.m.

CMO SIG Reception

4:45 – 5:00 p.m.

Conference Mentoring Program Meet-Up

5:00 – 6:00 p.m.

First Timer’s Reception

5:00 – 6:00 p.m.

Exhibit Hall Sneak-Peak

6:00 – 7:30 p.m.

Exhibit Hall Welcome Reception

7:30 – 8:30 p.m.

LMA Regional Receptions

Conference Day One | Tuesday, April 9

7:30 a.m.

Registration Opens

7:30 – 8:30 a.m.

Breakfast in the Exhibit Hall

8:00 a.m.

General Session Doors Open

8:30 – 8:45 a.m.

Welcome and Opening Remarks

8:45 – 9:30 a.m.

Spotlight Session
Is ABA Rule 5.4 Keeping Nonlawyer Competitors Out, or Lawyers In?

9:30 – 10:30 a.m..

Keynote Presentation
We Can All Be Movement Starters

10:30 – 11:15 a.m.

Networking Break in the Exhibit Hall

Concurrent Breakout Sessions

BREAKOUT ONE

BREAKOUT TWO

BREAKOUT THREE

BREAKOUT FOUR

BREAKOUT FIVE

BREAKOUT SIX

11:15 a.m. – 12:15 p.m.

LMA’s Next Big Thing: Service Metamorphosis — Driving Performance Improvement

Legal Operations and Legal Marketing: Collaborating for Success

The Practical Implications of Change to ABA Rule 5.4, the “Non-Lawyer” Ownership Rules

Diversity From the Client Perspective: Smart Strategies to Winning Business

Building Your Proposal Technology Blueprint

David vs. Goliath: The Competitive World of Plaintiff Firm Marketing

12:15 – 1:30 p.m.

Networking Lunch

1:30 – 2:30 p.m.

From PSO to PSB: A New Model for Creating Differentiated Brand Experiences

Alternative Legal Service Providers (ALSPs) Are No Longer Alternative

Serve Clients While You Sleep

Crazy, Rich Collaboration — Notes From the Field on How to Get IT and Firm Leadership Onboard

How to Turn CRM Into an Insights Engine

Strategies for Launching and Measuring the Impact of Your Law Firm Alumni Program

2:30 – 3:15 p.m.

Networking and Refreshment Break in the Exhibit Hall

3:15 – 4:15 p.m.

3:15 – 5:15 p.m.

3:15 – 4:15 p.m.

3:15 – 5:15 p.m.

3:15 – 4:15 p.m.

Topic to be confirmed

How to Use the Right Data, Right. Validate Initiatives, Create Transparency and Engage Your Fee Earners

-Deep Dive

Driving Growth: Building Your Ability to Lead the Lawyers to Bring in More Profitable Business

Whither the Bellwethers? How Current Legal Market Economics will Impact Your Firm

-Deep Dive

Making It or Faking It? Effective Industry Sector Strategy Workshop

Keeping the Billing Tail From Wagging the Law Firm Dog

4:30 – 5:15 p.m.

Like a Shark: How to Apply Intelligence and Killer Instincts to Dominate Marketing Technology

Creating a Niche Market at Mid-Sized Firms

Streamlined, Actionable and Transparent Partner Business Plans

Balancing on the Data Tightrope – Too Little on One Side and Too Much on the Other Means an Inevitable Fall

5:15 – 5:45 p.m.

End of Day One Wrap-Up

6:30 – 8:00 p.m.

Networking Reception — The Roof at Ponce City Market

Exhibit Hall Hours

Monday, April 8
5:00 – 7:30 p.m.

Tuesday, April 9
7:30 a.m. – 5:45 p.m.

Wednesday, April 10
7:30 a.m. – 1:30 p.m.

Conference Day Two | Wednesday, April 10

7:30 a.m.

Registration Opens

7:30 – 8:30 a.m.

Breakfast in the Exhibit Hall

7:30 – 1:30 p.m.

Exhibit Hall Open

8:15 a.m.

General Session Doors Open

8:30 – 9:00 a.m.

LMA Annual Report

9:00 – 9:30 a.m.

LMA Hall of Fame Award Presentation

9:45 – 10:30 a.m.

An Inside View: General Counsel Perspectives on the Use of Alternative Legal Service Providers and Artificial Intelligence

10:30 – 11:15 a.m.

Networking and Refreshment Break in the Exhibit Hall

10:45 – 11:15 a.m.

Networking for Prizes Drawing in the Exhibit Hall

Concurrent Breakout Sessions

BREAKOUT ONE

BREAKOUT TWO

BREAKOUT THREE

BREAKOUT FOUR

BREAKOUT FIVE

BREAKOUT SIX

11:15 a.m. – 12:15 p.m.

What’s Next: Career Development for the Mid-Career Professional

5 Essentials for Becoming a High-Powered Digital Marketing Organization

Can We Learn From Uber, Amazon and Others and Use Data to Give People What They Actually Want From a Law Firm Website?

Driving Top Line Growth with a Killer Proposal Strategy

The Perfect Pitch: Through the Eyes of Clients

Social Responsibility and Sustainability Programs — and Why Law Firms Should Care

12:15 – 1:30 p.m.

Networking Lunch

1:30 – 2:30 p.m.

Business Development Insights and Best Practices from the Big 4

How to Secure a Seat and Have Your Voice Heard at the Power Table

Market Positioning: The First Step in Differentiating Your Firm

-Deep Dive

Beyond Branding: Aligning Social Media Strategy with Business Development Goals

The Third Rail: Adding a Sales Function to Grow the Top Line

Buyer Behavior by the Numbers: A Cross- Generational Look at Decision Influences and Drivers of Engagement for Legal Buyers

2:45 – 3:45 p.m.

The Outsourced Resource: How to Identify, Hire and Leverage Consultants With Internal Resources to Achieve Your Strategic Objectives

-Deep Dive

Leveraging LinkedIn’s Navigator to Scale Business Development

Old Wine Isn’t For New Bottles: Break Bad Communication Habits That Are Holding You Back

CRM Therapy — The (Juris) Doctor Is in: Client CRM Confessions

Million Dollar Boot Camp

4:00 – 4:30 p.m.

Conference Wrap-Up

4:30 p.m.

Conference Concludes

Agenda At-a-Glance

Concurrent Breakout Sessions

Exhibit Hall Hours

Concurrent Breakout Sessions

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