Agenda At-a-Glance

Pre-Conference Programs | Monday, April 8
8:00 a.m.
Registration and Breakfast
8:45 – 4:00 p.m.
CMO Summit
8:45 – 5:00 p.m.
LMA Quickstart® — Legal Marketing Essentials
Impact Marketing for Small and Mid-Sized Law Firms
Breakthroughs in PR, Content and Communications
Rise of the Legal Marketing Technologist
1:00 – 4:00 p.m.
Developing a Roadmap for Deliberate Diversity and Informed Inclusion
2:00 – 5:00 p.m.
Applying Design Thinking Principles to
Create Change
Networking Opportunities | Monday, April 8
4:00 – 5:00 p.m.
CMO SIG Reception
4:45 – 5:00 p.m.
Conference Mentoring Program Meet-Up
5:00 – 6:00 p.m.
First Timer’s Reception
5:00 – 6:00 p.m.
Exhibit Hall Sneak-Peak
6:00 – 7:30 p.m.
Exhibit Hall Welcome Reception
7:30 – 8:30 p.m.
LMA Regional Receptions
Conference Day One | Tuesday, April 9
7:30 a.m.
Registration Opens
7:30 – 8:30 a.m.
Breakfast in the Exhibit Hall
8:00 a.m.
General Session Doors Open
8:30 – 8:45 a.m.
Welcome and Opening Remarks
8:45 – 9:30 a.m.
Spotlight Session
Is ABA Rule 5.4 Keeping Nonlawyer Competitors Out, or Lawyers In?
9:30 – 10:30 a.m..
Keynote Presentation
We Can All Be Movement Starters
10:30 – 11:15 a.m.
Networking Break in the Exhibit Hall

Concurrent Breakout Sessions

 

BREAKOUT ONE
BREAKOUT TWO
BREAKOUT THREE
BREAKOUT FOUR
BREAKOUT FIVE
BREAKOUT SIX
11:15 a.m. – 12:15 p.m.

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LMA’s Next Big Thing: Service Metamorphosis — Driving Performance Improvement

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Legal Operations and Legal Marketing: Collaborating for Success

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The Practical Implications of Change to ABA Rule 5.4, the “Non-Lawyer” Ownership Rules

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Diversity From the Client Perspective: Smart Strategies to Winning Business

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Building Your Proposal Technology Blueprint

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David vs. Goliath: The Competitive World of Plaintiff Firm Marketing

12:15 – 1:30 p.m.
Networking Lunch
1:30 – 2:30 p.m.

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From PSO to PSB: A New Model for Creating Differentiated Brand Experiences

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Alternative Legal Service Providers (ALSPs) Are No Longer Alternative

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Serve Clients While You Sleep

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Crazy, Rich Collaboration — Notes From the Field on How to Get IT and Firm Leadership Onboard

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How to Turn CRM Into an Insights Engine

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Strategies for Launching and Measuring the Impact of Your Law Firm Alumni Program

2:30 – 3:15 p.m.
Networking and Refreshment Break in the Exhibit Hall
3:15 – 4:15 p.m.
3:15 – 5:15 p.m.
3:15 – 4:15 p.m.
3:15 – 5:15 p.m.
3:15 – 4:15 p.m.
Topic to be confirmed

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How to Use the Right Data, Right. Validate Initiatives, Create Transparency and Engage Your Fee Earners

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Driving Growth: Building Your Ability to Lead the Lawyers to Bring in More Profitable Business

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Whither the Bellwethers? How Current Legal Market Economics will Impact Your Firm

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Making It or Faking It? Effective Industry Sector Strategy Workshop

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Keeping the Billing Tail From Wagging the Law Firm Dog

4:30 – 5:15 p.m.
4:30 – 5:15 p.m.
4:30 – 5:15 p.m.

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Like a Shark: How to Apply Intelligence and Killer Instincts to Dominate Marketing Technology

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Creating a Niche Market at Mid-Sized Firms

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Streamlined, Actionable and Transparent Partner Business Plans

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Balancing on the Data Tightrope – Too Little on One Side and Too Much on the Other Means an Inevitable Fall

5:15 – 5:45 p.m.
End of Day One Wrap-Up
6:30 – 8:00 p.m.
Networking Reception — The Roof at Ponce City Market

Exhibit Hall Hours

Monday, April 8
5:00 – 7:30 p.m.
Tuesday, April 9
7:30 a.m. – 5:45 p.m.
Wednesday, April 10
7:30 a.m. – 1:30 p.m.
Conference Day Two | Wednesday, April 10
7:30 a.m.
Registration Opens
7:30 – 8:30 a.m.
Breakfast in the Exhibit Hall
7:30 – 1:30 p.m.
Exhibit Hall Open
8:15 a.m.
General Session Doors Open
8:30 – 9:00 a.m.
LMA Annual Report
9:00 – 9:30 a.m.
LMA Hall of Fame Award Presentation
9:45 – 10:30 a.m.
An Inside View: General Counsel Perspectives on the Use of Alternative Legal Service Providers and Artificial Intelligence
10:30 – 11:15 a.m.
Networking and Refreshment Break in the Exhibit Hall
10:45 – 11:15 a.m.
Networking for Prizes Drawing in the Exhibit Hall

Concurrent Breakout Sessions

 

BREAKOUT ONE
BREAKOUT TWO
BREAKOUT THREE
BREAKOUT FOUR
BREAKOUT FIVE
BREAKOUT SIX
11:15 a.m. – 12:15 p.m.

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What’s Next: Career Development for the Mid-Career Professional

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5 Essentials for Becoming a High-Powered Digital Marketing Organization

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Can We Learn From Uber, Amazon and Others and Use Data to Give People What They Actually Want From a Law Firm Website?

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Driving Top Line Growth with a Killer Proposal Strategy

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The Perfect Pitch: Through the Eyes of Clients

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Social Responsibility and Sustainability Programs — and Why Law Firms Should Care

12:15 – 1:30 p.m.
Networking Lunch
1:30 – 2:30 p.m.

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Business Development Insights and Best Practices from the Big 4

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How to Secure a Seat and Have Your Voice Heard at the Power Table

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Market Positioning: The First Step in Differentiating Your Firm

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Beyond Branding: Aligning Social Media Strategy with Business Development Goals

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The Third Rail: Adding a Sales Function to Grow the Top Line

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Buyer Behavior by the Numbers: A Cross- Generational Look at Decision Influences and Drivers of Engagement for Legal Buyers

2:45 – 3:45 p.m.
2:45 – 3:45 p.m.

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The Outsourced Resource: How to Identify, Hire and Leverage Consultants With Internal Resources to Achieve Your Strategic Objectives

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Leveraging LinkedIn’s Navigator to Scale Business Development

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Old Wine Isn’t For New Bottles: Break Bad Communication Habits That Are Holding You Back

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CRM Therapy — The (Juris) Doctor Is in: Client CRM Confessions

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Million Dollar Boot Camp

4:00 – 4:30 p.m.
Conference Wrap-Up
4:30 p.m.
Conference Concludes