Jillion Weisberg has been in legal marketing for 15 years and in law firm business development for over 20 years. Jillion started work as a consultant at Ernst & Young immediately after attending Duke Law School and passing the California bar. Now at Thomson Reuters, Jillion works to help law firms leverage business development tools and technology to pitch and win business. Jillion has prepared and presented countless pitches to law firms and corporations buying legal services, which gives her unique perspectives and insights into how law firms clients analyze and critique pitches, and how law firms, legal marketers and lawyers can improve their pitching and presentation strategy, processes, and skills. Throughout the years, Jillion has been a major supporter, champion, contributor, and participant in LMA. She served on the planning committee for the LMA Annual Conference held in San Diego three years ago, served on the Board of the San Francisco Chapter, and has delivered presentations to various LMA Chapters many times.