Branding Your Brand: The Art of Selling LPM to Your Internal and External Clients

Track: Project Management

Session Number: 137
Date: Tue, May 16th, 2017
Time: 2:00 PM - 3:30 PM

Description:

In this workshop you will hear from the experts about what they are doing at their law firms to respond to what clients are asking for, things you should consider when deciding to build your brand, overcoming challenges from lawyers about LPM, creating and marketing successes, and how to repair your brand when things go wrong.

Session Type: Workshop

Body of Knowledge (BOK) Domain: Communications
Content Level: Essential
Learning Objectives: Learn how to build your brand
Identify how to overcome resistance
Discuss how to repair your brand
Session Type: Workshop

Body of Knowledge (BOK) Domain: Communications
Content Level: Essential
Learning Objectives: Learn how to build your brand
Identify how to overcome resistance
Discuss how to repair your brand