Domain: Marketing Management and Leadership
Are you the first marketing professional your firm hired? Are you a team of a team of one, one and a half or two and not sure where to start in creating a business development culture? Find out how Sheenika Gandhi won the respect of her lawyers and implemented the firm’s first marketing budget, and gain lessons she learned from wearing multiple hats day after day.
- How to create a budget that works for the culture of your firm
- Launching a beta business development coaching program
- Tackling random acts of events and sponsorships
- Implementing essential technologies within a limited budget
Sheenika Gandhi, Director of Marketing and Business Development, Payne & Fears LLP
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.