Startup Legal Marketing: Tools and Lessons Learned in Running a Marketing and BD Department

Domain: Marketing Management and Leadership

Are you the first marketing professional your firm hired? Are you a team of a team of one, one and a half or two and not sure where to start in creating a business development culture? Find out how Sheenika Gandhi won the respect of her lawyers and implemented the firm’s first marketing budget, and gain lessons she learned from wearing multiple hats day after day.

Topics include:

  • How to create a budget that works for the culture of your firm
  • Launching a beta business development coaching program
  • Tackling random acts of events and sponsorships
  • Implementing essential technologies within a limited budget

Sheenika Gandhi, Director of Marketing and Business Development, Payne & Fears LLP 


Member Price: $59
Prospective Member Price: $79

Login to view purchase options

Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.