How to Build and Scale a Webinar Program

Date: November 28, 2018
1:00 p.m. CT

Sponsored by: ON24 logo - new 2018.jpg

Domain: Business Development  
BoK Competency: Presentation Skills and Business Development Coaching/Training

You may have run a few successful webinars, but how do you scale your webinar programs to build on that success? Webinars are our best way to turn prospects into customers but simply “doing more webinars” is a lot easier said than done. Join ON24 and LMA on November 28, 2018 at 11:00am PT (2:00pm ET) for, “How to Build and Scale a Webinar Program,” and learn how to grow your webinar programs to generate more leads and increase pipeline. The easiest way to add more leads is to do more webinars and this is your chance to learn how. 

Learning Outcomes:
  • Building webinars for each stage of the buying cycle
  • How to use webinars to enhance ABM and personalization
  • How to create targeted webinars for verticals and personas
  • How to enhance nurture campaigns with webinar content

Katie O’Rourke, Director, Strategic Accounts, ON24
Mark Bornstein, VP of Content Marketing, ON24


Price: Complimentary for Members


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