When an evolving area of practice captures the attention of the c-suite, your competitors are going to be right there with you vying for the work. Using a two-year cyber campaign as a case study, this session will show how one firm delivered market-leading results over the course of a tightly integrated, multi-prong campaign. You’ll examine how to combine strategic objectives with tactical recalibrations to create a unique platform that will take you exactly where you need to be. Plus, you’ll see how to reach multiple audiences through carefully chosen avenues, stay in budget by leveraging existing content and keep a close eye on your ROI.
- How to identify and capitalize on your firm’s differentiators in a hot market
- How to integrate all of the marketing tools available to you in a strategic, efficient and cost-effective manner
- Strategies for engaging partners and pushing them past their comfort zones
- How to take and track the pulse of a project and calibrate next steps accordingly to build in effective ROI measures
Jennifer Brooks, Marketing Communications Manager, Hogan Lovells US LLP
Brooke Haughey, Special Projects Consultant, Hogan Lovells US LLP
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.