Using Competitive Intelligence to Inform Law Firm Strategy

Date: September 26, 2017
12:00 p.m. CT

In collaboration with: Competitive Intelligence SIG and high res logo 6-9-16.png

Domain: Business of Law 
Competency: Business Structures and Trends

CI was born of necessity.  For a long time, law firms didn’t need it, but they have entered an era with flat billings, low productivity and work which is moving in-house or to other providers (alternative legal service providers, other professional services). 

Client intelligence, business intelligence and analytics can help law firms become more productive and profitable.  They can help tailor fee proposals which are lucrative but fair to both law firm and client.  They can provide client understanding which can identify and help rejuvenate waning relationships and foster cross-selling within the firm.  Competitive Intelligence can inform a view of the marketplace which can help law firms grown in underserved industries and geographic areas.

Learning Outcomes:

  • Work across departments to identify underserved clients and areas of potential growth.
  • Analyze internal metrics for weaknesses and strengths.
  • Spot industry trends which can lead to new business opportunities.

Jeffrey Cohan, Director of Libraries and Knowledge Management Services, Fitzpatrick, Cella, Harper & Scinto
Virginia Ryan, Competitive Intelligence Senior Analyst, Butler Snow, LLP
Adam Severson, Chief Marketing and Business Development Officer, Baker Donelson


Price: Complimentary for Members