The Do’s & Don’ts of Selling To Law Firms

Date: August 24, 2017
12:00 p.m. CT

Sponsored by: Service Provider SIG

Domain: Business Development and Client Services
Competency: Business Development Coaching/Training and External Client Communications and Feedback

With an increasing number of marketing technology companies entering the legal space, it is important to understand the behaviors and initiatives that resonate with law firms, those that do not work or turn law firms off, and the day in, day out nature of the CMOs job.  This discussion will feature two industry vets – Patrick Fuller & Samantha McKenna – as well as CMOs from leading law firms who will discuss what drives them to engage with service providers, what turns them off, and their internal challenges.

Learning Outcomes:

  • Identify behaviors & strategies that resonate with legal marketers
  • Understand the behaviors & strategies that turn marketers off
  • Discuss the evolving role of the CMO, and their internal challenges

Patrick Fuller, Vice President, Neota Logic
Samantha McKenna, Regional Vice President,  Sales, ON24
Lisa Simon, Chief Marketing and Business Development Officer, Lewis Roca Rothgerber Christie
Allen Fuqua, Chief Marketing Officer, Winstead
Eric Fletcher, Chief Marketing Officer, Liskow & Lewis

Price: Complimentary for Members