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Increasing Business Development Success with Video Marketing

Sponsored by: Social and Digital Media SIG

Domain: Business Development and Communications
Competency: Presentation Skills and Message & Strategy Planning 

We will provide a step-by-step overview of how the audience can develop or improve their current video marketing strategy for their firm.  This will include best video marketing practices for Legal Marketing videos.  Key takeaways for the audience include how to create the right messaging for your target audience, where to host their videos, and how to market their videos using their website, social media channels, and YouTube.  We will also discuss how to assess their current videos or other content to help create new videos.  We will have a PowerPoint presentation and create a video link to attendees that includes the takeaways in a video format. 

Learning Outcomes:

  • Learn to identify and create targeted buyer personas
  • Create messaging to engage with those personas
  • Deliver the videos across platforms where those personas can be found

Presenters: 
Joe Hammond, CEO, Red Pepper Group
Christina Hammond, Marketing Strategist, Red Pepper Group

Price: Complimentary for Members