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Library and Marketing: Always Be Cross-Selling

Date: April 25, 2017
Time: 12:00 p.m. CT

Hosted by: AALLandLMA.jpg

Domain: Business Development and Marketing Management & Leadership
Competency: Competitive Intelligence and Marketing Planning

In a panel discussion, legal marketers and law librarians explore how the relationship between law firm marketing and library departments impacts cross-selling initiatives.  Panelists will discuss resources and compare approaches for identifying opportunities and collaborating to strengthen the firm’s competitive advantage. This webinar is co-sponsored by the American Association of Law Libraries (AALL) Private Law Librarians & Information Professionals Special Interest Section CI Group and the Legal Marketing Association (LMA) Competitive/Market Intelligence Special Interest Group.

Learning Outcomes:

  • Learn different approaches that marketing and library departments use to identify cross-selling opportunities
  • Examine how resources and current awareness tools are used
  • Explore how a strong collaboration between the departments benefits the firm

Presenters:
Jim Currie, Norton Rose Fulbright, Competitive Intelligence Manager
Kelly Lynd, Business Intelligence Analyst, Baker Botts
Virginia Ryan, Competitive Intelligence Senior Analyst, Butler Snow, LLP
Mark Gediman, Director of Research Services, Best Best & Krieger LLP

Price: Complimentary for Members

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