Learn

The Business Case for Diversity in Legal Marketing

Domain: Business of Law

Major corporations, including eBay, United Airlines and McDonald’s, have pledged to give their legal work to more diverse law firms. This effort is in support of the ABA’s Resolution 113 that urges all providers of legal services to expand and create opportunities at all levels of responsibility for diverse attorneys. Through this session, you’ll learn how the business case for diversity in legal services has never been made more evident. And, you’ll be encouraged to increase minority representation among legal marketers, a key factor in a law firm’s ability to foster productive teams and engage diverse internal and external clients. This town hall forum will share observations, information, and ideas from the audience for developing a greater level of diversity and inclusion in our profession.

Topics include:

  • Identifying and addressing diversity barriers
  • Attracting and retaining diverse professionals
  • Creating programming, processes and practices promoting diversity and inclusion
  • How demonstrating increased diversity can translate into enhanced law firm business development programs
  • Moving forward, supporting and sustaining efforts

Presenters:
José Cunningham, Chief Marketing and Business Development Officer, Nixon Peabody LLP
Kenneth O.C. Imo, Director of Diversity & Inclusion, Morgan, Lewis & Bockius LLP
Megan M. McKeon, Practice Group Manager, Katten Muchin Rosenman LLP
Paul Webb, SVP, Marketing & Business Development, Jaffe


Member Price: $59
Prospective Member Price: $79

Login to view purchase options

 

Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.