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Outside the Legal Industry: How Businesses Are Using the Client Experience to Up Their Game

Domain: Client Services

Companies of all sizes are now shifting their focus to the customer experience (CX) to retain clients and impact the bottom line. Through this moderated panel, you’ll examine what these companies are doing and how law firm marketers can implement similar programs while gaining different industry perspectives.

Topics include:

  • How companies are building CX strategies and what they look like
  • What the legal profession can learn from their experiences
  • Implementing your own CX programs
  • Tools to aid in the implementation and transformation

Presenter(s):
Susan Letterman White, Founder and Managing Partner , Letterman White Consulting
Lynn Skoczelas, Chief Experience Officer, Sharp HealthCare
Lilian Tomovich, Chief Experience Officer, MGM Resorts International
Maggie T. Watkins, Chief Marketing Officer, Se


Member Price: $59
Prospective Member Price: $79

 

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.