Domain: Business of Law
It can be scary…the notion of integrating a single lateral, a group of laterals, or even scarier….a large firm merger. Two marketers, experienced with lateral integration from solos to groups, will share their knowledge, tips, and experiences in the integration process. Walk through all of the process of welcoming laterals beginning with the interview process, and up through successful integration within the firm. Takeaways include checklists and planning documents.
Items covered include:
- Strategies for communication — inside and outside the firm
- Checklists to stay on target
- Questions to ask throughout the process
- Long term follow up beyond the initial orientation period
Kathleen Flynn, Chief Marketing Officer, Bryan Cave LLP
Cecilia R. Linton, Senior Marketing Manager, Dykema Cox Smith
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.