2017 Next Big Thing: Artificial Intelligence: Changing the Practice and Marketing of Legal Services

Domain: Business of Law

Businesses worldwide will be transformed over the next few years by enormous advances in machine learning. Very large investments are being made by some of the world’s largest tech companies, including several in the legal space. In this session, you’ll explore how the provision of legal services soon will bear little resemblance to the bill-by-the hour profession of the last century. As the legal services evolve, so must your marketing. This panel discussion will include three TED Talks reviewing this revolution and a panel discussion of the implications for legal marketing.

Topics include:

  • How and when AI is likely to transform the business of your law firm
  • How to become part of this strategic discussion within your firm
  • The most likely impacts of this transformation on legal marketing
  • How you and your team can stay on top of this change and prepare for it

Rob Saccone, Partner, Nexlaw Partners
Craig Courter, Global Chief Operating Officer, Baker & McKenzie LLP
Mark T. Greene, Ph.D., President, Market Intelligence LLC
Ryan McClead, Vice President, Client Engagement & Strategy, Neota Logic
Elonide Semmes, President, Right Hat LLC


Member Price: $59
Prospective Member Price: $79


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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.