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Using Signature Events to Attract New Business

Domain: Business Development

Standing out among your competitors is an important aspect of marketing and business development. Holding unique, annual events that are recognized throughout the community reinforce brand recognition, attract interest and help you rise above the noise in a crowded marketplace. Referrals and word of mouth are often the most successful ways of getting new work in the door, and memorable events are a key way to get people touting your firm. Join this session to hear TED Talks on how three firms used signature events to attract new business — from initial concept, to successful planning, to perfect implementation, to generating new relationships, referrals and clients. Learn about events focused on clients, specific industries and referral sources.

Topics include:

  • Identifying potential signature events that can create business for your firm
  • How to create a memorable event that no one else duplicates
  • Event management tools and important do’s and don’ts
  • Critical follow-up steps and strategies to turn prospects into clients

Presenters:
Katie Moesche, Client Service Specialist, Stoel Rives LLP
Traci Ray, Executive Director, Barran Liebman LLP
Roger Royse, Founder, Royse Law Firm


Member Price: $59
Prospective Member Price: $79

 

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.