Learn

The "S" Word: Sales

Domain: Business Development

Sales. While some firms still hesitate before actually using the word, most agree that focusing on driving revenue through an effective sales process is critical. As legal marketers and business development professionals, we are selling every day, both internally and externally. Join top sales and business development professionals from different- sized firms to discuss proven strategies for growing top-line revenue, galvanizing lawyer support and measuring success. You’ll learn — whether mega-firm or boutique, firm size doesn’t matter when it comes to successful selling.

Topics include:

  • Tips on how sales and marketing teams can work together to keep your firm top of mind in the marketplace
  • How to make your personal and professional network your most valuable asset
  • Why client advocacy and measuring client satisfaction are vital to revenue generation
  • The importance of connecting and the art of the value added introduction

Presenters: 
Sheila L. Ardalan, Chief Operating Officer, Summit Law Group, PC
David C. Burkhardt, Client Service Director, Wyrick Robbins Yates & Ponton LLP
Jonathan Mattson, Director of Business Development, BakerHostetler
Catherine Zinn, Chief Client Officer, Orrick


Member Price: $59
Prospective Member Price: $79

 

Login to view purchase options

 

Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.