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Marketing Automation: How to Build a Platform that Nurture Prospects and Clients

Domain: Technology Management and Business of Law

We know that Marketing Automation holds tremendous potential to deliver improved value to clients through audience segmentation, next best service/action, predictive analytics, lead scoring and personalization. But how does a law firm get started? Hear from a combination of marketing automation experts on the current state of marketing automation, as well as in-house legal marketers who are figuring out the integration, staffing, cost and other resource issues needed to make marketing automation a reality.

Presenters:
Jeff Antaya, Chief Marketing Officer, Plante & Moran, PLLC
Kristin Thompson, Senior Communications Manager, West Monroe Partners
Leah Schloss, Director of Marketing, Sullivan & Worcester LLP
Melissa Croteau, Senior Director, Strategy and Marketing, Catapu


Member Price: $59
Prospective Member Price: $79

 

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.