Want a New Industry-focused Client Base? Learn How an Associate Built One in Three Years

Domain: Business Development and Client Services

Explore how a senior associate at an 80-attorney law firm broke into a new market and built a strong client base in just three short years. Following the approach of an Michelman & Robinson lawyer, this session will evidence tips and best practices for identifying and penetrating a new industry segment, irrespective of attorney title or law firm size. You’ll also learn the steps necessary to solidify your position in an industry.

Topics include:

  • How to identify and work with industry trade associations, and the importance of third-party validation
  • How to effectively utilize content marketing, presentations, and sponsorships to increase touch points and visibility
  • Why industry saturation, which is key, requires the assistance of other attorneys
  • How leadership, pro-bono work, SEO, and other strategies play into developing an industry foothold

Alan Breslauer, Director of Marketing and Business Development, Nelson Hardiman, LLP

Member Price: $59
Prospective Member Price: $79


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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.