Domain: Business Development and Client Services
Explore how a senior associate at an 80-attorney law firm broke into a new market and built a strong client base in just three short years. Following the approach of an Michelman & Robinson lawyer, this session will evidence tips and best practices for identifying and penetrating a new industry segment, irrespective of attorney title or law firm size. You’ll also learn the steps necessary to solidify your position in an industry.
- How to identify and work with industry trade associations, and the importance of third-party validation
- How to effectively utilize content marketing, presentations, and sponsorships to increase touch points and visibility
- Why industry saturation, which is key, requires the assistance of other attorneys
- How leadership, pro-bono work, SEO, and other strategies play into developing an industry foothold
Alan Breslauer, Director of Marketing and Business Development, Nelson Hardiman, LLP
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.