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Marketing and Business Development: The Managing Partner's Perspective


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In Collaboration with The Managing Partner Forum

Domain: Business Development, Marketing Management and Leadership

According to recent MPF surveys, marketing and business development are top of mind
among managing partners of smaller and mid-size law firms. More and more firms are hiring in-house marketing professionals, increasing their marketing and business development budgets and shifting resources toward business development, including sales training for lawyers young and old. 

In this fast-paced session, we’ll present highlights of recent MPF surveys and invite managing partners to lend their insights and perspectives on law firm marketing and business development.

Learning Outcomes:

  • Learn where smaller and mid-size law firms are investing their marketing and business development time and money
  • Understand which marketing and business development initiatives achieve the highest return on investment
  • Discover what managing partners expect of in-house marketing directors

Presenter: 
John Remsen, President, The Managing Partner Forum
James A. Dressman, III, Esq., Managing Partner, Dressman Benzinger LaVelle
Francis H. Sheppard, Esq., Managing Partner, Rumberger, Kirk & Caldwell
Raymond J. Werner, Esq., Former Managing Partner, Arnstein & Lehr

Price: Complimentary for Members