How Collaborative Intelligence is Key to Knowing Your Client - Best Practices and Management Strategies for Small to Mid-Size Law Firm Library and Marketing Collaboration

Domain: Business Development, Client Services

This session will explore how marketing and library departments, along with others in law firm management and administration can and should continually collaborate to ensure maximum efficiency and optimal client service. The session will provide practical tips for lead generation, client analytics, business intelligence tactics and industry analysis.

Zena Applebaum, Director of Competitive Intelligence, Bennett Jones LLP

Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.