Domain: Business of Law
The 30 largest law firms are adopting much more aggressive strategies than all other law firms. Learn how this newly aggressive posture impacts every firm — large and small. Michael Rynowecer, aka the Mad Clientist, walks you through the strategies you can immediately use to counter their moves and position your firm to crush the others — no matter your size or budget.
Based on more than 125 in-depth interviews with law firm CMOs conducted in each of the last five years, this unpublished research is the only deep-dive look at the marketing strategies in place at the largest firms and how you can incorporate them into your firm. This session will address the following research questions:
- Why are large firm goals so much more aggressive than all others?
- Why are law firm marketing budgets so vastly different? How have they changed?
- Why have law firms changed support levels to partners?
- How do you deal with soaring attorney resistance?
- Who’s embracing social media — and who isn’t?
Learn how law firms of every size are competing, how they allocate budgets and benchmark their staffing and attorney-support levels and develop a fact-based argument for making changes in your own budget — so you too can crush the competition like a bug.
Michael Rynowecer, President, BTI Consulting
Jennifer Petrone Dezso, Principal, BTI Consulting
Member Price: $59
Prospective Member Price: $79
This session includes video, audio and synced presentations for an enhanced virtual learning experience.