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Managing the Business of Marketing

Domain: Marketing Management and Leadership

Having high-quality, efficient and turnkey responses to requests for your department’s services is a significant measure of a marketing/business development department’s success. A robust and effective operational foundation in a marketing department can significantly propel its strategic activities.

The speakers in this session will cover the following:

  • Defining marketing operations in today’s law firm
  • Process optimization to make your team work smarter
  • Key practices, procedures and resources that must be in place, regardless of firm size, to ensure the very best service delivery to attorneys
  • What services that are most amenable to being outsourced and how to effectively manage them
  • Creating an environment for a measurement mindset
  • Participant takeaways include:
  • A checklist for your departmental supply chain to work smoothly
  • Solutions for developing infrastructure to support performance
  • How to show ROI on the department’s effort

Presenters:
Gordon Braun-Woodbury, Executive Director, Marketing Operations, KPMG Canada
Erika Steinberg, Director of Marketing Operations, Sidley Austin LLP
Rebecca Minihane, Director of Marketing Operations, Latham & Watkins LLP
Jennifer Scalzi, President, J. Johns


Member Price: $59
Prospective Member Price: $79

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Video-Recorded Session

This session includes video, audio and synced presentations for an enhanced virtual learning experience.