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Anatomy of a Business Case: Integrating Business Discipline into Law Firm Strategy

Domain: Business of Law

In this session, we will examine a typical corporate business case and how it incorporates analysis of internal and external factors such as market demand, competitive pricing, costs of production, costs of delivery, client mix, channel strategy, profit targets, and resource allocation, to make a go/no-go decision for the new initiative. By contrast, law firms have traditionally taken a less rigorous approach to quantifying new initiatives, relying instead on each practice group or even each partner to drive "business" decisions. We'll illustrate how a law firm fully embracing the now-established disciplines of strategic pricing, project management, process improvement, competitive intelligence, and profitability analysis can dramatically improve the firm's approach to business strategy, improve financial performance, and maximize its resources and capabilities. In a dramatic production of three acts, we'll demonstrate how law firm leaders can embrace data, process, tools, and incentives to make better business decisions.

Presenters:
Purvi Sanghvi, Director of Strategic Pricing, Paul Hastings LLP
Keith Maziarek, Senior Project Manager-Pricing and Strategic Initiatives, DLA Piper LLP (US)
Catherine Alman MacDonagh, Esq., CEO / Co-Founder, Legal Lean Sigma Institute / Legal Mocktail / LSSO
Timothy B. Corcoran, Principal, Corcoran Consulting Group
Andrea Gordon, Director of Marketing and Client Service, Butler Rubin LLP
Paulette Yanow Valentin, Chief Marketing Officer, SmithAmundsen LLC
Robin Iori, Director of Marketing, Arnstein & Lehr LLP

Price: Complimentary for Members

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